1. Logo. Visual Guidelines. The main color of Forum Virium Helsinki is orange, which naturally is the primary color of the logo.

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2 1. Logo The main color of Forum Virium Helsinki is orange, which naturally is the primary color of the logo. The white version is applied above colored background or photograph. Pantone Orange 021 The all-black version is used in black and white designs and/or if it s the only way to get enough contrast. The gray logo can be used when a more softer and obscure visibility is needed. The color values are defined in the page 6. Black Pantone 7545

3 1. Logo The positive and negative versions are applied according to the usage. The positive is reserved for light backgrounds and the negative for dark ones. Positive Negative The primary color combination is orange and white. Above a photograph, the logo should be applied with the colored background area. However, it can also be placed directly above the picture - just ensure there s enough contrast and visibility.

4 1. Logo RULES A minimum space area must be reserved around the logo. This protection area needs to be clear from any other elements. The area is the same size as the letter M in the logo text. Protection area Always use the original logo files provided. Don t alter the logos in any way re-design it or its parts. The minimum width of the logo is 20 mm. Always provide the logo file according to the target media in question, and with the correct color space. 20 mm Minimum size

5 1. Logo PLACING Left, aligned with F Right, aligned with H Right The logo can be aligned to the left, center or rigth. In the left, the logo needs to be aligned with letter F or H. In the right, the logo needs to be aligned with letter I. When centered, there are no strict rules for alignment. Lorem Ipsumen Aximil magnistia sanis dolecep tatquam iundis et omnihil iaspernam alibus de poresti optati suntiunto eum fuga. Um sinveru piciis del iur accae inctur, sundi blaborem quide mintiosa arum rerfere cuptam eos moluptatur min es maximagnis rectoritat. Lorem Ipsumen Aximil magnistia sanis dolecep tatquam iundis et omnihil iaspernam alibus de poresti optati suntiunto eum fuga. Um sinveru piciis del iur accae inctur, sundi blaborem quide mintiosa arum rerfere cuptam eos moluptatur min es maximagnis rectoritat. Lorem Ipsumen Aximil magnistia sanis dolecep tatquam iundis et omnihil iaspernam alibus de poresti optati suntiunto eum fuga. Um sinveru piciis del iur accae inctur, sundi blaborem quide mintiosa arum rerfere cuptam eos moluptatur min es maximagnis rectoritat.

6 1. Logo LOGO MISUSE These rules apply in all instances. Stretch/flattening Violation of the protection area Modification Effects

7 2. Colors The main colors of Forum Virium Helsinki are orange, white, black and grey. The additional colors are green, yellow, blue and magenta. The visual identity is based on simple and plain usage of the main colors. The main materials utilise mainly one or two main colors. The additional colors can be utilized when there s a need for color coding and more colors: graphs, infographics, thematic sections etc. Pantone 3275 C95, M0, Y51, K0 R0, G158, B146 HEX #009E92 Black C0, M0, Y0, K100 R0, G0, B0 HEX # White C0, M0, Y0, K0 R255, G255, B255 HEX #FFFFFF Pantone 113 C0, M16, Y76, K0 R255, G214 B80 HEX #FFD650 Pantone 7540 C55, M45, Y35, K20 R110, G110, B115 HEX #6E6E73 Pantone Orange 021 C0, M78, Y100, K0 R255, G80, B0 HEX #FF5000 Pantone 312 C92, M0, Y17, K0 R0, G164, B204 HEX #00A4CC Pantone 226 C10, M100, Y13, K0 R215, G0, B116 HEX #D70074

8 3. Typography The primary typeface of Forum Virium Helsinki is Avenir. It is used in all inhouse and printed materials. All Avenir fonts can be utilised according to the need.. If Avenir is not available or text is modified by outsiders, the secondary font is Arial. Avenir Avenir Light Avenir Light Oblique Avenir Roman Avenir Oblique Avenir Medium Avenir Medium Oblique Avenir Heavy Avenir Heavy Oblique Avenir Black Avenir Black Oblique Lorem Ipsumen Aximil magnistia sanis dolecep tatquam iundis et omnihil iaspernam alibus de poresti optati suntiunto eum fuga. Um sinveru piciis del iur accae inctur, sundi blaborem quide mintiosa arum rerfere cuptam eos moluptatur min es maximagnis rectoritat. Lorem ipsumen Arial Arial Regular Arial Italic Arial Bold Arial Bold Italic Lorem Ipsumen Aximil magnistia sanis dolecep tatquam iundis et omnihil iaspernam alibus de poresti optati suntiunto eum fuga. Um sinveru piciis del iur accae inctur, sundi blaborem quide mintiosa arum rerfere cuptam eos moluptatur min es maximagnis rectoritat. Lorem ipsumen

9 4. Pattern Forum Virium Helsinki s pattern can be applied in various ways and it is available in all the main colors. The pattern is a voluntary element and it should be used sparingly and tactfully. The pattern can not substitute the logo. If it is applied without logo visible, make sure that the name Forum Virium Helsinki is mentioned in some other manner or style.

10 5. Emblem FV emblem can be applied in cases where the actual logo gets hard to read. This can be due to a very small screen size, for example. It can be used in social media accounts or as favicon. The emblem can not substitute the logo. If it is applied without logo visible, make sure that the name Forum Virium Helsinki is mentioned in some other manner.

11 6. Usage Business card 2 papers glued together with Duplex method 150 g Scandia 2000 white g Keaykolour Orginal Sombre Grey Logo cover KURZ Colorit 961 Personal information with PMS 021 color PAULIINA SMEDS Viestintä- ja kehitysjohtaja Communications and Development Director pauliina.smeds@forumvirium.fi Forum Virium Helsinki Aleksanterinkatu FI Helsinki, Finland Lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica Quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum. Eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Letterhead /MS Word template Scandia 2000 white paper is recommended for printed materials.

12 6. Usage Envelopes C4 C5 DL Orange envelope: Keaycolour Tangerine

13 6. Usage Project card A4 Helsingin Kalasatamassa Helsinki s Kalasatama is kokeillaan uudenlaista, a new residential area älykästä kaupunki- where the city tests out rakentamista. Aluetta new ways to build smart kehitetään joustavasti ja urban spaces. It will join Helsingin kaupungin aineistopankki, Ville Riikonen kokeilujen kautta. Kehittämistyössä ovat mukana ovat niin kaupunki, yritykset kuin asukkaatkin. Toiveissa on löytää täysin uusia innovaatioita ja uutta liiketoimintaa alueelle. City of Helsinki Media Bank, Ville Riikonen the city, companies and residents together. The hope is to create completely new innovations and businesses. Fiksu Kalasatama älykäs kaupunginosa Helsingin Kalasatamaan nousee parhaillaan uusi työpaikka- ja asuinalue, jossa kokeillaan uudenlaista älykästä kaupunkirakentamista. Aluetta kehitetään joustavasti ja kokeilujen kautta, avointa dataa hyödyntäen. Smart Urban Development Helsinki s Kalasatama area is being built into a worldclass model district of smart urban development. The area is developed through agile piloting, and the use of open data. Näin Kalasatamasta tulee älykkään kaupunkirakentamisen mallialue, Fiksu Kalasatama. Sen ytimessä on kaupungin, yritysten ja asukkaiden tekemä yhteistyö. Tavoitteena on edistää asukaskeskeistä kehitystoimintaa, uutta liiketoimintaa sekä innovaatioita. Kalasatamaan perustetaan kehittämisympäristö, joka tuo yhteen yritysten tutkimus-, kehitys- ja innovaatiotoiminnan, kaupungin palveluiden kehittämisen sekä Kalasataman asukkaiden tarpeet, toiveet ja ideat. Yritykset ja kaupunki tuovat Fiksuun Kalasatamaan omia kehityshankkeitaan, joita viedään eteenpäin alueen asukkaiden ja alueella työskentelevien ihmisten kanssa. Kokeiluissa hyödynnetään myös avointa dataa. Sillä tarkoitetaan julkishallinnolle, yrityksille, organisaatioille ja yksityishenkilöille kertynyttä jalostamatonta informaatiota, joka on kenen tahansa käytettävissä. Kaupunki ja yritykset mukana Vuosina Kalasatamassa keskitytään toiminnalle keskeisten mallien, rakenteiden ja muiden edellytyksien luomiseen. Forum Virium Helsinki vie hanketta käytännössä eteenpäin kaupungin alihankkijana. Vastuullinen toteuttaja on Helsingin kaupungin talous- ja suunnittelukeskus. Fiksussa Kalasatamassa ovat mukana keskeiset toimijat Helsingin kaupunkikonsernista sekä joukko yrityksiä, joilla on kehittämistoimintaa alueella. Tekesillä on käynnissä Fiksu kaupunki -ohjelma, jonka ensimmäinen pilottikohde Fiksu Kalasatama on. Kalasataman aluetta rakennetaan aina 2030-luvulle asti. Alueelle muuttaa asukasta ja sinne odotetaan syntyvän työpaikkaa. Lisätietoja kalasatama.fi fiksukalasatama.fi Veera Mustonen Projektipäällikkö Puh veera.mustonen@forumvirium.fi Fiksu Kalasatama ( Smart Kalasatama) grows from the collaboration between the city, companies and residents. The aim is to inspire residential participation and create new business and innovations. The Fiksu Kalasatama development environment joins together the research, development and innovation activities of businesses, and the development of city services. Companies and the city bring their projects to the mix. The ideas are being developed, tested and composed together with the inhabitants and those working in the area. Fiksu Kalasatama will offer a platform to utilize open data. Open data refers to data that can be freely used, reused and redistributed by anyone. It is unrefined information or data sets owned by government, businesses, organizations or private individuals alike. Wide co-operation By the end of 2014, the work in Kalasatama focuses on creating models, structures and other prerequisites central to the further development activities. Forum Virium Helsinki manages the project as a subcontractor of the city. The unit in charge is the Urban Development Economic and Planning Centre of the City of Helsinki. The Fiksu Kalasatama involves the central actors in the City of Helsinki and a group of businesses with development operations in the area. Tekes the Finnish Funding Agency for Technology and Innovation has a Smart City program and Fiksu Kalasatama is its first pilot project. The Kalasatama area will continue to be built all the way to the 2030s. A total of 20,000 inhabitants will live in the area, and 8,000 jobs are expected. More information en.uuttahelsinkia.fi Veera Mustonen Project Manager Tel veera.mustonen@forumvirium.fi

14 6. Usage Roll-up Paper bag

15 6. Usage Website frontpage