Television viewing in Finland 213 Tennispalatsi 23.1.214 Lena Sandell
Daily viewing time(hrs;min) 2 18 2:48 2:49 16 14 2:21 12 1 1:44 8 6 4 2 2:58 3:3 3:2 199 1991 1992 1993 1994 1995 1996 1997 1998 1999 2 21 22 23 24 25 26 27 28 29 21 211 212 213 Source: Finnpanel Oy, TAM (population: 1+ years, timeshift and guest viewing included since 28.
Daily viewing time(min) 2 18 Other usage of TV set* Dvd, Blu-ray, VHS TV-viewing 6 5 5 9 13 5 4 16 14 12 1 8 176 178 178 183 182 6 4 2 29 21 211 212 213 * Other usage of TV set: eg. timeshift 7+ days, VOD eg Netflix, games (partly), other usage of smart-tv or peripheral equipment via TV set, non-referenced tv-channels from playback device Source: Finnpanel Oy, TAM (population: 1+ years)
Daily viewing time (hrs;min) by age groups 3 4:42 25 3:36 2 15 2:17 2:32 212 213 1 1:11 1:13 1:19 5 4-9 1-14 15-24 25-34 35-44 45-64 65+ Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing. 4
TV viewing of active* users of some internet services 1 44y: Averagedaily TV viewing1:56 (213) 1:5 1:48 1:47 213 213 213 Areena, Katsomo or Ruutu 1-44 Youtube 1-44 Facebook 1-44 * Using at least oncea week Source: Finnpanel, TAM, min/day 5
Second Screen: How often do you use internet via computer, tablet or smartphone while watching TV? 11% 6% 6% Almost always 3% 23% 13% 26% Often 35% 32% 24% Sometimes 18% 25% 7% 13% 31% < 35 years 35-54 years 55+ years Rarely Never Source: MC-Info & Cint-paneelit, MTV Oy Liikkuva kuva tutkimukset, internet users 15-64 years
Weeklyreachof totaltelevision is 92 % 1 9 8 87 85 81 weekly reach % daily reach % 7 6 5 58 59 45 55 48 4 3 2 23 18 1 MTV total Yle total Nelonen Media total SBS Discovery Television FOX Source: Finnpanel Oy, TAM (population: 1+ years), 213.
Channel shares(%) 3 25 2 26, 19, 213 main media companies: Yleisradio 42, % MTV 29,7 % Nelonen Media 15,4 % SBS Discovery Television 5,4 % 212 213 15 11,9 1 8,8 5 2,6 1,5 5,1 1,9 3,7 3,2 2,7,6 3,6 1,2,6 3,3,4 3,7 Source: FinnpanelOy, TAM (population: 1+ years, timeshift and guest viewing included) *AVA expanded to terrestrial 1.2. -12. FOX launched 16.4.-12 at SuomiTV s channel frequency. 8
Daily viewing time to commercial channels is increasing 1:24 1:36 213: National Geographic 212: FOX, Kutonen 25: MTV3 Nelonen Sub MusicTV Urheilukanava The Voice The Discovery Channel 27: Jim 29: Liv 28: Ava, SuomiTV, TV5 25 26 27 28 29 21 211 212 213 Source Finnpanel Oy, TAM (population: 1+ years) Timeshift and guest viewing included since 28 Commercial channels = selling air time in Finland
Most TV programmesare watched live even in households with DVR or IPTV 1% 4% 3% 9% 5% 8% 1-7 vrk timeshift 6% vosdal 4% 93 % 87 % live 2% % 1+ HH's with DVR or IPTV Source: Finnpanel Oy, TAM. Timeshift and guest viewing included. 213.
DVR and IPTV HH s: News, Current affairs and Sport programmes are viewed live Jääkiekon MM-kisat 2%, Itsenäisyyspäivän juhlavastaanotto 3 % timeshift live Putous and The Voice of Finland approx. 25-27 % 1 % 9 % 8 % 7 % 6 % 5 % 98 97 96 4 % 3 % 9 89 87 84 84 84 81 74 2 % 1 % % Source: Finnpanel Oy, TAM, 4+y. excl. guests in DVR- and IPTV-hslds, 213
One third of TV households have pay-tv, and in these households viewingto pay-tvchannelsis 18 % Viewing to pay-tv channels in pay-tv households: Children4-14 yrs: 36 % Top channels: MTV Juniori Disney Channel Nelonen Nappula Men: 21 % Top channels: MTV MAX Eurosport Discovery Source: Finnpanel Oy, TAM 213. Timeshift and guest viewing included.
Top recurrent programmes 213 Title Channel Average rating No. of episodes Putous MTV3 1 262 8 Tanssii Tähtien kanssa MTV3 1 35 1 Pirunpelto Yle TV2 994 6 Tangomarkkinat Yle TV1 857 3 Taivaan tulet Yle TV2 853 11 Vain elämää Nelonen 816 8 Salatut elämät MTV3 775 17 The Voice of Finland Nelonen 724 17 Uutisvuoto Yle TV1 74 34 Yle Uutiset Yle TV1 69 365 Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing. Recurrentprogrammes(excl. Reruns, sports events, programmesairedless than3 times, programmesshorterthan3 minutes).
Some examples of successful crossmedia programmes
Docventures toi uutta yleisöä ja piti otteessaan 12 viikkoa Suomalaisista 67 % kuullut Docventuresista Kaksi Kultaista Venlaa: mm. Vuoden tv-teko Uutta yleisöä Ylelle ja dokumenteille Loi ilmiöitä ja puheenaiheita: Lihaton lokakuu, Liity heti kirkkoon Livetapahtumia: Leffapiknik Docventures Yle Puheen ladatuimpia radiosisältöjä Yli 6 FBtykkääjää Ohjelmat tavoittivat yht. 1,8 miljoonaa yli 1v suomalaista (=37 %) Nettisisällöillä vieraili keskim. 72 eri selainta / vko Areenakatselun osuus jopa 2 % Yle Julkaisut - Asiakkuus Lähteet: Tv-mittaritutkimus/Finnpanel Oy, ComScore/Stream Sense, TNS Gallup ja Yle
Docventures oli transmediainen (Mistä seurannut, maininnat %, alle ja yli 45-v) Alle 45-v. (n=813) Yli 45-v. (n=312) 12 8 1 14 3 2 3 42 4 8 7 7 69 19 Televisiosta Yle Areenasta Radiosta (myös nettiradio) Lehdestä Twitteristä Facebookista Muualta internetistä Muualta Yle Julkaisut - Asiakkuus Lähteet: Yle/NL ja AH, TNS Gallup
Ennätysten ilta 13.9: Julkkis Big Brother alkaa! 62 freekäynnistystä Katsomossa Ohjelman keskikatsojamäärä 817 355 eri kävijää sivustolla 22 twiittiä Lähde: Finnpanel TV-mittaritutkimus 3.9.-13.1.213, 1+ v. lopullisin luvuin Comscore Dax käynnistysten määrä ilmaissisällöt, sosiaalisen median luvut MTV MEDIA #SocialTV HQ
Julkkis Big Brother alkaa! 3.9.213 Katsojamäärä () per min Ohjelman katsojamäärä () 4+ v. Twitter Twiitit per min 12 Mainoskatkot () Kai Merilä ja Matti Nykänen Andy McCoy 6 1 5 8 4 6 3 4 2 2 1 2:3 2:32 2:34 2:36 2:38 2:4 2:42 2:44 2:46 2:48 2:5 2:52 2:54 2:56 2:58 21: 21:2 21:4 21:6 21:8 21:1 21:12 21:14 21:16 21:18 21:2 21:22 21:24 21:26 21:28 21:3 21:32 21:34 21:36 21:38 21:4 21:42 21:44 21:46 21:48 21:5 21:52 21:54 21:56 21:58 22: 22:2 22:4 22:6 22:8 22:1 22:12 22:14 22:16 22:18 22:2 22:22 22:24 22:26 22:28 22:3 22:32 22:34 22:36 22:38 22:4 22:42 22:44 22:46 22:48 22:5 22:52 22:54 22:56 22:58 23: 23:2 23:4 23:6 23:8 23:1 23:12 23:14 23:16 23:18 23:2 23:22 23:24 23:26 23:28 23:3 Lähde: Finnpanel TV-mittaritutkimus 3.9. 4+ v. lopullisin luvuin ja Twitter #bbsuomi (kaikki twiitit, jotka sisältävät #bbsuomi tagin)
Kultainen Venla -gaalan palkinnot: paras realityohjelma ja yleisöäänestyksen paras esiintyjä Päälähetys Jimillä 155 FB-fanit 81 6 Yli 45 twiittiä Ohjelma tavoitti kaiken kaikkiaan 1 54 Joulumaraton Jimillä (tavoittavuus) 36 Jaksojen ja klippien käynnistyksiä Ruudussa yhteensä 682
Web-TV services Areena, Katsomo and Ruutu: on average 27 million monthly starts Million starts 4 35 33,8 33,5 3 25 2 15 27,5 27,5 29,4 26,7 24,4 2,8 2,7 21,5 26,7 31,1 211 212 213 1 5 Source: YLE, MTV Oy and Nelonen Media (freeto air contentfrom TV1, TV2, Teema, Fem, MTV3, Sub, AVA, Nelonen, JIM and Liv) 2
October 213: majority of MTV, Nelonen Media, and Yle video content is watchedvia TV set. Min/day 25 2 Areena+Katsomo+Ruutu Tv (Yle, MTV, Nelonen Media) 1% 15 3% 3% 3% 2% 1 6% 5 3% 6% 12% 4+ M 4+ W 4+ 4-9 1-14 15-24 25-44 45-64 65+ Source: Finnpanel, TAM Panel Survey week 44/213. 21
Finnish TV landscape in 23 and 213 23 213 TV sets 3 544 4 4 Free-tv channels 4 13 DVR s and recording TV sets - 34 % IPTV - 9 % Pay-TV subsribers 11 746 Broadband 16 % 84 % Population viewing TV via PC 3 % 44 % Daily viewing time (hrs:min) 2:53 3:2 Source: Finnpanel, Establishment Survey and TAM. 22
Top programmes in 213 Title Channel Day Date Tim Rating Rating % Yle Uutiset TV1 Fri 6.12. 2:3 1 98 41 % Itsenäisyyspäivän juhlavastaanotto TV1 Fri 6.12. 18:34 1 947 41 % Yle Uutiset TV1 Fri 6.12. 18:3 1 871 39 % Yleisurheilun MM TV2 Sat 17.8. 16:47 1 58 32 % Putous MTV3 Sat 23.2. 19:29 1 432 3 % Jääkiekon MM-kisat: Venäjä - Suomi MTV3 Fri 1.5. 21:53 1 379 29 % Itsenäisyyspäivän jatkot TV1 Fri 6.12. 21:31 1 347 28 % Jääkiekon MM-kisat: Latvia - Suomi MTV3 Tue 14.5. 21: 1 331 28 % Jääkiekon MM-kisat: Pronssiottelu MTV3 Sun 19.5. 18:26 1 249 26 % Kymmenen Uutiset MTV3 Tue 14.5. 21:44 1 242 26 % Source: Finnpanel Oy, TAM, Population 1+y. Best performance/ programme title 23
213 a goodyearfor TV Average daily viewingtime 3 hrs weekly 21 hrs Finnish households have more TV sets than ever Web-tv starts increased by 15 % The most popular TV contents attract millions of viewers - but behind top ratings there are thousands of different viewing habits
More information on viewing
Average weekly reach(%) by channel 213 1 9 8 7 6 82 77 76 75 63 212 213 % 5 51 51 49 48 47 43 41 4 33 3 2 21 1 1 9 6 3 Source: Finnpanel Oy, TAM, 1+ yrs. incl. timeshift viewing. Reach criteria 1 minute. AVA expanded to terrestrial 1.2. -12 FOX launched 16.4.-12 at SuomiTV s channel frequency.
Average weekly reach(%) by channel, 25-44 % 1 9 8 7 6 5 4 3 2 1 83 77 74 7 7 57 56 53 53 45 43 39 33 25 212 213 12 1 8 4 Source: Finnpanel Oy, TAM, 1+ yrs. incl. timeshift viewing. Reach criteria 1 minute. AVA expanded to terrestrial 1.2. -12 FOX launched 16.4.-12 at SuomiTV s channel frequency.
TV weeklyreachfor 15-24 yrs: 79 % 8 7 6 71 65 59 weekly reach % daily reach % 5 46 4 35 36 3 2 1 28 23 15 11 MTV total Nelonen Media total Yle total SBS Discovery Television FOX Source: Finnpanel Oy, TAM, incl. timeshift viewing, 213. Reach criteria 1 minute.
Channel share(%) for average day 3 25 2 15 26, 11,9 19, 213: Yle total. 42, % MTV total. 29,7 % Nelonen Media total 15,4 % SBS Discovery Television total 5,4 % 212 213 1 8,8 5 2,6 1,5 5,1 1,9 3,7 3,2 2,7,6 3,6 1,2,6 3,3,4 3,7 Source: Finnpanel Oy, TAM, 1+ y incl. timeshift viewing. AVA expanded to terrestrial 1.2. -12 FOX launched 16.4.-12 at SuomiTV s channel frequency. 29
Channel share(%) for prime time(18-23) 25 2 22,2 22,6 212 213 15 1 11,5 1,8 5 3,3 1,8 5,9 2, 2,4 3,4 2,6,5 3,3 1,1,4 3,,3 3, Source: Finnpanel Oy, TAM, 1+ y incl. timeshift viewing. AVA expanded to terrestrial 1.2. -12 FOX launched 16.4.-12 at SuomiTV s channel frequency. 3
Channel share(%) on average day, 25-44 25 2 19,4 212 213 15 12,6 1,3 1,4 1 8,3 5 1,7,9 2,7 5,7 5,5 4,2,8 5,3 2,1 1,1 5,,7 3,4 Source: Finnpanel Oy, TAM, incl. timeshift viewing and guests. AVA expanded to terrestrial 1.2. -12 FOX launched 16.4.-12 at SuomiTV s channel frequency. 31
Channel share(%) for 25-44, prime time(18-23) 25 2 23,1 212 213 15 14,9 1 9,1 8,4 9,9 5 1,8 1,2 2,9 3,8 5,5 3,8,7 4,8 1,6,8 4,5,5 2,6 Source: Finnpanel Oy, TAM, incl. timeshift viewing and guests. AVA expanded to terrestrial 1.2. -12 FOX launched 16.4.-12 at SuomiTV s channel frequency. 32
Commercial viewing time is increasing 1+ 25-44 12 1 12 1 Commercial channels 29 Min/day 8 6 4 8 6 4 Commercial channels 213 Yle total 29 2 2 Yle total 213 Source: Finnpanel, TAM, incl. timeshift and guest viewing. Commercial channels = selling air time in Finland. 33
Commercial channel share(%) 1+ 212 213 MTV3 Sub 1,3 4,2 1, 1,1 6,3,8,1 Ava,9 6,41,6 4,5 6,3 38,4 6,7 2,3 1,1 5,2 6,1 35,9 MTV pay Nelonen Jim Liv Nelonen Media pay 17,4 4,2 3, 11, 16,7 4,4 3,5 9,7 TV5 Kutonen Discovery FOX MusicTV National Geographic Source: Finnpanel Oy, TAM,incl. guests and timeshift viewing. Commercial channels= sellingair timein Finland. National Geographic since 3.9.-13.
Commercial channel share(%) 25-44 212 213 MTV3 Sub 1,8 7, 2,4 4,6 1, 1,5 2,9 1,,1 7, Ava MTV pay Nelonen,9 5,2 29,4 1,1 7,5 27,4 Jim Liv 7,7 Nelonen Media pay 13,1 5,9 7,7 11,8 TV5 Kutonen 19,6 4,3 3, 17,8 4,4 3,8 Discovery FOX MusicTV Source: Finnpanel Oy, TAM,incl. guests and timeshift viewing. Commercial channels= sellingair timein Finland. National Geographic since 3.9.-13. National Geographic
Finnswatch32 adsper dayin average Ads/day 4 36 36 35 33 32 31 3 25 25 21 2 15 1 5 29 ads/day 1+ 15-24 25-44 M25-44 W25-44 4-44 45+ DVR/IPTV 1+ Source: Finnpanel Oy, TAM 213. Commercial national spots in Finland. DVR (Digital Video Recorder), IPTV (IPTV-reception)
13 % of totalviewingis timeshiftedin DVR-orIPTV-hh s 4,8 % 8,5 % live vosdal* tsv 1-7 days 87% Source: Finnpanel Oy, TAM, 1+ y incl. timeshift viewing, 213. IPTV- and DVR-households. *Vosdal=viewed on same day as live
Share of time shifted viewing(%) 213 35 3 4 % tsv live Min/day 25 2 15 7 % 8 % 6 % 13 % 11 % 11 % 7 % 11 % 12 % 1 % 1 5 9 % 7 % 1 % Source: Finnpanel Oy, TAM, incl. guests.
Share of time shifted viewing(%) 213, by channel 6 Average tsv 7 %. 5 5 % 4 7 % Min/day 3 2 6 % 11 % tsv live 1 9 % 11 % 12 % 13 % 8 % 7 % 8 % 6 % 9 % 7 % 4 % Source: Finnpanel Oy, TAM, incl. guests
Share of time shifted viewing(%) 213, 25-44 6 5 4 Average tsv 11 %. tsv live Min/vrk 3 12 % 2 1 8 % 1 % 1 % 15 % 13 % 16 % 13 % 9 % 1 % 9 % 7 % 13 % 1 % 5 % Source: Finnpanel Oy, TAM, incl. guests
Number of channels viewed 213 Weekly Daily 12 1 1,3 11, 9,9 1,1 12 1 8 6 6,5 7,7 7,7 8 6 5,1 5,8 5,4 5,3 4 4 3, 3,7 3,9 2 2 4-9 1-14 15-24 25-44 45-64 65+ 1+ 4-9 1-14 15-24 25-44 45-64 65+ 1+ Source: Finnpanel Oy, TAM.
Pay TV penetration in Finland % of TV HH s 35 3 August 213: 737 HH s 25 2 15 1 5 1998 1999 2 21 22 23 24 Feb 5 May 5 Aug 5 Nov 5 Feb 6 May 6 Aug 6 Nov 6 Feb 7 May 7 Aug 7 Nov 7 Feb 8 May 8 Aug 8 Nov 8 Feb 9 May 9 Aug 9 Nov 9 Feb 1 May 1 Aug 1 Nov 1 Feb 11 May 11 Aug 11 Nov.11 Feb.12 Aug.12 Feb.13 Aug.13 Source: Finnpanel, TV households in Finland n= approx 15 /questionnaire, since212/1 n= approx 3, since213/1 n=approx 34 42
PayTV shareof totalviewing213 35 3 Pay-TV 6% 25 8% 7% Min/day 2 15 8% 5% 11% 11% 12% 1 24% 16% 9% 5 1+ W1+ M1+ 4-9 1-14 15-24 25-44 45-64 65+ 4-44 45+ Source: Finnpanel Oy, TAM,incl. guests and timeshift viewing. Pay-TVchannels: AnimalPlanet, BBC Entertainment, BBC Lifestyle, BBC World, C More Movie channels, Digiviihde, Discovery, Disney Channel,DisneyXD, Eurosport, Foreign satellite channel group, MTV Fakta, MTV Fakta XL, MTV Juniori, MTV Komedia, MTV Leffa, MTV Max, MTV Sarja, MTV Sport 1, MTV Sport 2, National Geographic, Nelonen Maailma, Nelonen Nappula,Nelonen Prime, Nelonen Pro 1, Nelonen Pro 2,SVT Eu,SVT1 (Sweden),SVT2 (Sweden), TV4 (Sweden), URHOtv, Viasat Movie channels, Viasat Other channels
No. of TV setsin Finland 211 213 5 45 211 212 213 1 4 35 3 25 2 15 1 5 4131 4135 438 TV sets Source: Finnpanel, Establishment Survey. 44
To watchtv, whichdevicesareusedin yourhh? % hh s 1 9 8 7 6 5 4 3 2 1 9 94 49 43 41 44 8 14 4 1 212 213 1 1 Source: Finnpanel, Establishment Survey. 45
Televisions, tablets, laptops and PC s in Finland % hh s 1 9 8 7 6 5 4 3 2 1 94 9 83 8 69 66 16 8 TV set Tablet Laptop Computer 212 213 Source: Finnpanel, Establishment Survey. 46