Time spent reading magazines NRS 2012

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2 Time spent reading magazines NRS 2012

3 Time spent reading magazines Researched in NRS Consumer 2012 survey through an internet questionnaire A customised form: only the magazines which the respondent had said to have read during a NRS phone interview were shown on the internet questionnaire Number of completed questionnaires All answers where magazines were read for 10 hours or more have been removed from the results of this report. The following pages present the reading minutes per magazine Reading minutes are average reading minutes The average total reading time of all magazines is 55 minutes Wording: How long do you normally read or browse a copy of the following magazines? Please include the total reading time in hours and minutes. * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

4 Time spent reading magazines by magazine group

5 Average minutes in 2012 by magazine group All magazines 55 Magazines for food and drinks 44 Magazines for hobbies General interest magazines Women's general interest magazines Women's special interest magazines Magazines for living, interior and gardening Magazines for automotive Magazines for science and culture Magazines for children and youngsters Magazines for computers and IT Magazines for economics Magazines for professionals and Customer magazines

6 Average minutes in 2012 by magazine group 1/2 General interest magazines Women's general interest magazines All Women Men Women's special interest magazines Magazines for living, interiors and gardening Magazines for automotive

7 Average minutes in 2012 by magazine group 2/2 Magazines for food and drinks All Magazines for hobbies Women Magazines for science and culture Magazines for children and youngsters Men Magazines for computer and IT Magazines for economics Magazines for professionals and organizations Customer magazines

8 Minutes of reading Top 10 magazines By magazine titles

9 TOP magazines ET-lehti, n= ET-lehti, n= Suomen Kuvalehti, n= Su omen Kuvalehti, n=5 Viva, n=195 Kotiliesi, n=667 Kodin Kuvalehti, n=1009 Moda, n=332 Image, n= Katso, n=72 Viva, n=169 Kotiliesi, n=0 Suomen Kuvalehti, n=263 ViherPiha, n=468 Kodin Kuvalehti, n= Caravan, n=211 Tiede, n=383 Tekniikan Maailma, n=1006 GEO, n=105 Kippari, n=151 Valitut Palat, n=3 Erä, n= ViherPiha, n=603 Image, n= Suomen Luonto, n= Glorian Antiikki, n=222 Apu, n=717 Apu, n=394 Kotipuutarha, n= Apu, n=

10 General interest magazines ET-lehti Seura Suomen Kuvalehti Askel* Viva* Alibi Image 86 Kuriren* Apu Aarre 53 Valitut Palat päivää Katso Hymy * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

11 Women s general interest magazines Kotiliesi Anna Kodin Kuvalehti Kotivinkki Eeva Trendi* 53 Kodin Pellervo Olivia* 54 Cosmopolitan Me Naiset Gloria Elle* * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

12 Women s special interest magazines Moda* Kotilääkäri* Suuri Käsityölehti* Kaksplus* Meidän Perhe* Vauva Evita* Hyvä Terveys Kauneus & Terveys Fit* Me Naiset Sport* Voi hyvin Lapsen Maailma* * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

13 Magazines for living, construction and gardening ViherPiha Glorian Antiikki* Kotipuutarha Unelmien Talo & Koti* Glorian Koti* Deko. TM Rakennusmaailma Meidän Talo Divaani* Koti ja Keittiö* Avotakka Meidän Mökki Kodinrakentaja OMA KOTI Kullan Kallis* Plaza Koti* * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

14 Magazines for hobbies Matkaopas Caravan Suomen Luonto Kippari* Erä Urheilulehti Juoksija-lehti Suomen Golflehti Vene Metsästys ja Kalastus Kamera-lehti Koiramme Mondo Jääkiekkolehti * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

15 Magazines for children and youngsters Magazines for automotive and technics Demi* 60 Tekniikan Maailma V8-Magazine* Miss MIX* 51 Auto Bild Suomi Aku Ankka Vauhdin Maailma* Tuulilasi GTi-Magazine* 49 Suosikki Moottori * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

16 Magazines for food and drinks Magazines for science and culture Customer magazines Glorian Ruoka & Viini 58 Magazines for science and culture Maku Tiede GEO Viini Etiketti Customer magazines Yhteishyvä Me-lehti * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

17 Magazines for economics and entrepreneurship Magazines for computers and IT Arvopaperi* Veronmaksajan Taloustaito Talouselämä MB (Mikrobitti) Pelit MikroPC* Tekniikka & Talous Tietokone* Suomen YrittäjäSanomat Tietoviikko* 20 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

18 Magazines for professionals and organizations Koneviesti Käytännön Maamies Metsälehti Makasiini Urakointi Uutiset* Tehy Rakennuslehti* Maatilan Pellervo Metsälehti Työ Terveys Turvallisuus Opettaja * The magazine-specific results are showed only for the target group results where there are at least 50 respondents