Television viewing in Finland 214 Tennispalatsi 2.1.215 Lena Sandell
Daily viewing time(hrs;min) 2 3:2 3:4 18 16 14 12 1 8 6 4 2 Min/day 199 1991 1992 1993 1994 1995 1996 1997 1998 1999 2 21 22 23 24 25 26 27 28 29 21 211 212 213 214 Source: Finnpanel Oy, TAM (population: 1+ years, timeshift and guest viewing included since 28). 2
Daily viewing time (minutes) by age groups 3 283 25 218 2 184 184 15 138 159 146 15 213 214 1 7 69 77 5 F1+ M1+ 4-9 1-14 15-24 25-34 35-44 45-64 65+ F25-44 M25-44 Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing. 3
Most TV programmesare watched live, also in households with DVR or IPTV 1% 9% 8% 5% 3% 9% 5% 7% 1-7 d timeshift 6% vosdal* 5% 4% 93% 86% live 3% 2% 1% % All 1+ HH's with DVR or IPTV (1+) Source: Finnpanel Oy, TAM. Timeshift and guest viewing included, 214 * vosdal= viewedon samedayas live 4
TV viewing including web TV: http://www.finnpanel.fi/en/tulokset/nettitv.php Weekly Results Top TV Content By Web TV Service Top TV Content By Channel
Example: Week 1/215 top TV content by channel Programme Premiere Broadcast (viewers) Timeshift Viewing+ Reruns Web TV Broadcast+ Web TV Total Web TV Share Stream Starts YLE TV1 Uutisvuoto Yle Uutiset Urheiluruutu MTV3 587 421 11 1 19 1,1 % 17 897 9 5 911,5 % 6 815 14 1 83,1 % 1 21 tapaa pilata avioliitto 572 166 18 756 2,3 % 39 Vainhyviä uutisia 235 379 2 616,3 % 3 Rouva Ministeri Nelonen 335 223 2 579 3,5 % 34 Loirinuotiolla 829 471 55 1 356 4,1 % 122 The Voice of Finland 545 294 36 875 4,2 % 88 Suomen huutokauppakeisari 113 278 1 392,3 % 3 Source: Finnpanel Oy(4+), web tv viewing: comscore
Example: Week 1/215 top TV content by webtv service Programme Premiere Broadcast Rating) Timeshift Viewing+ Reruns Web TV Broadcast+ Web TV Total Web TV Share Stream Starts Areena Ryhmä Hau Syke Kimmo Katsomo Kosto Rouva Ministeri Emmerdale Ruutu 34 13 73 119 6,8 % 118 292 461 62 815 7,6 % 18 181 24 49 47 1,5 % 75 184 72 21 277 7,6 % 32 335 223 2 579 3,5 % 34 31 126 18 445 4,1 % 23 Loirinuotiolla 829 471 55 1 356 4,1 % 122 TheVoice of Finland 545 294 36 875 4,2 % 88 Devious Minds 21 4 14 75 18,3 % 34 Source: Finnpanel Oy(4+). Web tv viewing: comscore
Jaksoilla keskimäärin yli 9 katsojaa (tv+yle Areena) Ensimmäisen kauden tavoittavuus 2,9 miljoonaa yli 1-v suomalaista (= 59 %) Areenakatselun osuus 13 % ja ennakkokatselu suurta(vuonna 214) FB-faneja yli 22 Lähde: Yle Julkaisut Asiakkuus TV-mittaritutkimus, Finnpanel Oy/Yle EM&AH DaX, comscore/yle AH Facebook
Whichdevicesdoyouuseto watchwebtv content? % totalhh s 1 8 6 6 211 212 213 214 4 2 22 2 5 1 5 2 Source: Finnpanel, TV households in Finland 9
Areena, Katsomo and Ruutu 214: in average 41 million monthly starts 6 5 4 36,1 4,9 Total stream starts(million) 44,7 38, 38,3 39,2 35,8 35,6 33,3 51,1 48,4 48,1 211 3 212 213 2 214 1 Jan Feb March April May June July Aug Sept Oct Nov Dec Source: Web statistics from Yle (comscore), MTV Oy (comscore) and Nelonen Media (Drupal/comScore). 1
214: Alltimehighnumberof TV setsin FinnishHouseholds 21 211 212 213 214 No. of TV sets 4 18 4 131 4 135 4 38 4658 % TV HH s 1 8 6 Catode ray tube (CRT) Flat screen 4 2 Flat screen with HD ready or Full HD* Feb '8 May '8 Aug '8 Nov '8 Feb '9 May '9 Aug '9 Nov '9 Feb '1 May '1 Aug '1 Nov '1 Feb '11 May '11 Aug '11 Nov '11 Feb '12 Aug '12 Feb '13 Aug '13 Feb '14 Aug '14 25 % (TV HH s) hashd tuner, internet-tv at 9 % of TV HH s. Source: Finnpanel, TV households in Finland
214: What kind of equipment is connected to your TV set? % allhh s 1 8 6 47 45 4 2 29 18 2 21 17 Ordinary settop box Tv-game console DVD player Blu-ray-player Home theater equipment Video tape recorder 5 2 Mediaplayer PC Other Source: Finnpanel, TV households in Finland 12
Channel share(%) 3 25 26,4 214 (main media companies/share): Yle 44,1 % MTV 27,9 % Nelonen Media 15,1 % SBS Discovery Television 5,2 % Fox 3,6 % 213 214 2 17,4 15 13,3 1 8,1 5 2,5 1,9 5,1 1,9 3,4 3,4 2,8,1,7 3,5 1,2,4 3,6,4 3,8 Source: FinnpanelOy, TAM (population: 1+ years, timeshift and guest viewing included). *Hero from 1.11.-14 13
Top series 214 Programme Channel Rating () (ave episode rating) No. of episodes Putous (kevät) MTV3, Ava 1852 8 Vain elämää Nelonen 1468 8 Putous (syksy) MTV3, Ava 1279 8 Tanssii Tähtien Kanssa MTV3 1119 1 Maajussille morsian MTV3, Ava 11 12 Uutisvuoto Yle TV1 181 35 Posse MTV3 981 12 Tähdet, tähdet MTV3, Ava 947 8 YleLeaks Yle TV1 817 34 Salatut elämät MTV3, Ava 781 185 Syke Yle TV2 748 1 The Voice of Finland Nelonen 741 17 Akuutti Yle TV1 722 29 Kotikatsomo: Kansanmies Yle TV1 684 6 Jäämeri 3 päivässä Yle Teema 68 1 Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing.sum of premiere broadcast and its reruns 7 d after the premiere broadcast. Recurrent programmes(excl. news, sports events, sport news, events, programmes aired less than 3 times, programmes shorter than 3 minutes). 14
Putous kausi 5 Katsotuin Putouskausi Katsotuin viihdeohjelma 214 3,8 miljoonaa (79 %) seurasi Keskikatsojamäärä 1,83 milj. / jakso Lauantain lähetys 1,44 milj. Yli 4 milj. käynnistystä 37 twiittiä 226 seuraajaa Lähde: Finnpanel TV-mittaritutkimus, comscore DAX
Tavoitti Nelosella 3,7 miljoonaa suomalaista (76 %) Päälähetyksen keskikatsojamäärä 1 (1+) Pikauusinnat su ja ti keskikatsojamäärä (yht) 469 (1+) Uusi katsojaennätys Nelosen historiassa, Loirin jakson ensiesitys 19.9. 1 115 (1+) Yli 9 miljoonaa videokäynnistystä Kokonaisten jaksojen käynnistykset yht. 2,3 miljoonaa FB-fanit yli 167 3 4 twiittiä (144 retwiittiä)
Top programmes 214 Title Channel Day Date Time Rating Rating % Itsenäisyyspäivän vastaanotto YLE 1 Sat 6.12. 18:15 2147 45 Yle Uutiset YLE 1 Sat 6.12. 2:3 28 43 Sotshin olympiakisat: 9. kilpailupäivä YLE 2 Sun 16.2. 18:46 1784 37 Sotshin olympiakisat: 15. kilpailupäivä YLE 2 Sat 22.2. 17: 1761 37 Jääkiekon MM-kisat: Loppuottelu MTV3 Sun 25.5. 21:51 1717 36 Putous MTV3 Sat 25.1. 19:27 168 33 Sotshin olympiakisat: 14. kilpailupäivä YLE 2 Fri 21.2. 14: 1469 31 Kymmenen Uutiset MTV3 Sun 25.5. 22:37 1 469 31 Linnan jatkot YLE 1 Sat 6.12. 22:15 1 394 29 Sotshin olympiakisat: Avajaiset YLE 2 Fri 7.2. 18:12 1 329 29 Source: Finnpanel Oy, TAM, Population 1+ y. Best performance/ programme title. 17
214: Year of entertainment and sports Year of big sports events Average daily viewing time 3 hrs weekly 21 hrs MoreTV setsthaneverbefore Starts increased 5 % for Areenan, Katsomon and Ruutu The most popular TV contents attract millions of viewers - but behind top ratings there are thousands of different viewing habits
More information at www.finnpanel.fi
TV viewing 214
Daily viewing time(hrs;min) 2 3:2 3:4 18 16 14 12 1 8 6 4 2 Min/vrk 199 1991 1992 1993 1994 1995 1996 1997 1998 1999 2 21 22 23 24 25 26 27 28 29 21 211 212 213 214 Source: Finnpanel Oy, TAM (population: 1+ years, timeshift and guest viewing included since 28. 21
Daily viewing time (min) by age groups 3 283 25 218 Min/vrk 2 15 184 184 184 138 159 177 175 148 146 15 212 213 1 7 69 77 214 5 Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing. 22
Children and young adult s tv viewing 12 1 1:32 8 1:1 1:9 1:17 Min/vrk 6 4 1:2 212 213 214 2 4-9 1-14 15-24 F15-24 M15-24 Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing. 23
Co-viewing at weekends 25 2 All 1+ Shareof coviewingover4 % 15 1 Co-viewing 1+ 5 2-214 245-259 33-344 415-429 5-514 545-559 63-644 715-729 8-814 845-859 93-944 115-129 11-1114 1145-1159 123-1244 1315-1329 14-1414 1445-1459 153-1544 1615-1629 17-1714 1745-1759 183-1844 1915-1929 2-214 245-259 213-2144 2215-2229 23-2314 2345-2359 243-2444 2515-2529 Rating /quarter hour Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing. 24
TV viewing by month Min/day 26 24 22 2 18 16 14 12 1 8 6 4 2 214: Sotshi Olympics 214: Football WC 212 213 214 Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing. 25
TV viewing intrests also users of Internet services 14 12 TV-viewing 1 Min/day 8 6 4 117 17 13 17 7 2 214 214 214 214 214 1-44 Areena,Katsomo or ruutu 1-44 Youtube1-44 FB 1-44 Netflix 1-44 Source: FinnpanelOy, TAM, usingat leastoncea week. 26
Weekly reach(%) 1+ 1 9 8 76 76 81 74 212 213 214 92 % 7 6 5 47 43 61 51 51 43 48 47 4 33 3 2 17 1 3 8 5 4 7 Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing. At least 1 minute viewing. AVA expanded to terrestrial 1.2. -12. FOX launched 16.4.-12 at SuomiTV s channel frequency, *Hero launched 1.11.-14. 27
Weekly reach(%) 25-44 1 9 8 7 67 73 8 66 75 212 213 214 93 % 6 5 4 37 33 56 56 46 52 37 5 3 2 1 2 3 8 6 5 1 Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing. At least 1 minute viewing. AVA expanded to terrestrial 1.2. -12. FOX launched 16.4.-12 at SuomiTV s channel frequency, *Hero launched 1.11.-14. 28
Weeklyreachof totaltelevision is 92 % % 1 9 8 7 6 5 4 92 86 86 81 73 57 59 44 weekly reach % daily reach % 56 47 3 2 23 17 1 TotalTV MTV total Yle total Nelonen Media total SBS Discovery Television FOX Source: FinnpanelOy, TAM (population: 1+ years), 214. From1.11.-14 Herois includedin Nelonen Media. 29
TV reaches over half million 15-24 yr. olds 9 79 8 7 68 62 6 weekly reach % daily reach % 59 % 5 4 3 2 1 46 32 26 23 42 13 32 9 TotalTV MTV total Nelonen Media total Yle total SBS Discovery Television FOX Source: Finnpanel Oy, TAM (214), From 1.11.-14 Hero is included in Nelonen Media. 3
Most TV programmesare watched live even in households with DVR or IPTV 1% 9% 8% 5% 3% 9% 5% 7% 1-7 d timeshift 6% vosdal* 5% 4% 93% 86% live 3% 2% 1% % All 1+ HH's with DVR or IPTV (1+) Source: Finnpanel Oy, TAM. Timeshift and guest viewing included, 214 * vosdal= viewedon samedayas live 31
News, Current affairs and Sport programmes are viewed live 1 % tsv live 9 % 8 % 7 % 6 % 5 % 4 % 3 % 98 97 97 9 89 87 85 83 83 76 73 2 % 1 % % Source: Finnpanel Oy, TAM, 4+y. excl. guests in DVR- and IPTV-hslds. 32
Share of time shifted viewing (%) 214 35 Min/day 3 25 2 15 7 % 8 % 6 % 14 % 1 % 11 % 7 % 5 % time-shift Live 11 % 13 % 9 % 1 5 9 % 8 % 9 % Source: Finnpanel Oy, TAM, incl. guests. 33
Channel share(%), total day 3 25 26,4 214 (main media companies/share): Yle 44,1 % MTV 27,9 % Nelonen Media 15,1 % SBS Discovery Television 5,2 % Fox 3,6 % 213 214 2 17,4 15 13,3 1 8,1 5 2,5 1,9 5,1 1,9 3,4 3,4 2,8,1,7 3,5 1,2,4 3,6,4 3,8 Source: FinnpanelOy, TAM (population: 1+ years, timeshift and guest viewing included). *Hero from 1.11.-14 34
Channel share(%), prime time(18-23) 25 2 22,7 22,1 212 213 15 12,4 214 1 1, 5 2,9 2, 5,7 2,1 2,2 3,7 2,7,1,7 3,3 1,1,3 3,,2 2,8 Source: FinnpanelOy, TAM (population: 1+ years, timeshift and guest viewing included). *Hero from 1.11.-14 35
Chennale share(%), 25-44, total day 25 2 15 1 1,5 13,5 17,2 7,9 11,6 212 213 214 5 1,6 1,2 2,9 4,8 5,5 4,4,1,8 5,2 2,,9 5,3,8 3,9 Source: FinnpanelOy, TAM (population: 25-44 years, timeshift and guest viewing included). *Hero from 1.11.-14 36
Channel share(%), 25-44, prime time(18-23) 25 2 21,5 212 213 15 13,8 214 11,5 1 8,9 9,4 5 1,6 1,2 3, 3,3 5,5 4,2,2,8 5,1 1,8,6 4,2,5 2,8 Source: FinnpanelOy, TAM (population: 25-44 years, timeshift and guest viewing included). *Hero from 1.11.-14 37
Daily viewing for commercial channels is over 1,5 hrs/day 1:24 hrs:min 213: National Geographic 214: Hero 1:32 212: FOX 25: MTV3 Nelonen Sub MusicTV Urheilukanava The Voice The Discovery Channel 27: JIM 28: Ava, TV5 SuomiTV 29: Liv 25 26 27 28 29 21 211 212 213 214 Source Finnpanel Oy, TAM (population: 1+ years) Timeshift and guest viewing included since 28 Commercial channels = selling air time in Finlandt, 24 ch. (y. 213), 18 ch. (y. 214). 38
Commercial channel share(%), 214 1+ 25-44 MTV3 Sub,8 2,5,6,2 6,9 5,6 6,9,8 7,3,4 34,7 1,3 3,,6 7,8,2 6,6 7,9 1,1,7 25,8 Ava MTV pay Nelonen Jim Liv *Hero Nelonen pay 16,1 3,4 3,9 1,1 8,2 17,4 4,3 3,3 11,9 TV5 Kutonen Discovery FOX MusicTV National Geographic Source Finnpanel Oy, TAM. Timeshift and guest viewing included. Commercial channels = selling air time in Finland, 18 ch.(y. 214). *Hero started 1.11.-14. 39
Finns watch 31 ads per day in average 4 35 35 33 31 3 3 25 24 35 27 Ads/day 2 15 19 214 1 5 1+ 15-24 25-44 M25-44 F25-44 4-44 45+ DVR/IPTV 1+ Source: Finnpanel Oy, TAM 214. Commercial national spots in Finland. DVR (Digital Video Recorder), IPTV (IPTV-reception) 4
Pay TV penetration in Finland % of TV HH s 5 4 August 214: 75 HH s 3 2 1 Source: Finnpanel, TV householdsin Finland n= approx15 /questionnaire, since212/1 n= approx3, since213/1 n=approx34 41
Pay TV share of total viewing 214 35 3 Other TV Pay-tv 5% 25 7% 6% Min/day 2 15 7% 5% 1% 1% 11% 1 21% 12% 9% 5 1+ F1+ M1+ 4-9 1-14 15-24 25-44 45-64 65+ 4-44 45+ Source: Finnpanel Oy, TAM, guests and time shifted viewing included. Pay-tvchannels: AnimalPlanet, BBC Entertainment, BBC Lifestyle, BBC World, C MoreMovie channels, Digiviihde, Discovery, Disney Channel, Disney XD, Eurosport, Foreignsatellite channelgroup, MTV Fakta, MTV Fakta XL, MTV Juniori, MTV Komedia, MTV Leffa, MTV Max, MTV Sarja, MTV Sport 1-2, National Geographic, Nelonen Maailma, Nelonen Nappula, Nelonen Prime, Nelonen Pro (1-8), SVT Eu, SVT1 (Sweden), SVT2 (Sweden),TV4 (Sweden), URHOtv, Viasat Movie channels, Viasat Other channels 42
Pay TV share of total viewing 214 Children 4-9 Men 1+ 21 1 79 9 Pay TV Other TV Top 3 pay-tv channels: MTV Juniori, Nelonen Nappula, Disney Channel Pay TV Other TV Top 3 pay-tv channels: MTV MAX, Eurosport, MTV Sport 1 Source: Finnpanel Oy, TAM (timeshift and guest viewing included). 43
Number of channels viewed 21 and 214 Weekly Daily 12 21 214 11, 12 21 214 1 9,9 1,1 9,8 1 8 6 6,3 7,3 6,9 8 6 4,9 5,8 5,5 5,2 4 4 2,9 3,5 3,6 2 2 4-9 1-14 15-24 25-44 45-64 65+ 1+ 4-9 1-14 15-24 25-44 45-64 65+ 1+ Source: Finnpanel Oy, TAM. 44