Tervetuloa! Finnvera Technopolis Roadshow

Transkriptio

1 Tervetula! Finnvera Technplis Radshw

2 Ohjelma Kassalla kasvaminen n kva laji Tampere Mderaattrina Henri Rantalainen, Technplis 8.30 Verkttumisaamiainen ja ilmittautuminen 9.00 Technpliksen tervetultivtus Head f Sales Henri Rantalainen Avaus aiheeseen Finnveran uudet tuulet Aluejhtaja Juha Ketla Case-yritys: Piceasft Oy Kehitysjhtaja Rist Kivipur Q&A ja yhteenvet Verkttumista, kysy Finnveralta, ständit Kahdenväliset tapaamiset, verkttumista

3 Yritysten kasvusta glbaalissa kilpailussa Henri Rantalainen

4 Analyysi alueen teknlgiayrityksistä 2012 Tilinpäätösanalyysi 96 paikallisesti mistetusta yrityksestä Perustettu keskimäärin v Yhteensä 1768 työntekijää, keskiarv 18.6 hlö Liikevaiht yht. 220 M, keskiarv 2.3 M Keskimääräinen vusikasvu ,4 % 3v. Kumulatiivinen tuls -8.7 M Tuls 2012 yht M Kassavirta 2012 yht. 6.6 M Tasearv 30 M Liiketiminnan tuttarv 192 M Yritysten arv yhteensä 169 M

5 Glbal Champinships - Winners Take It All New Categry Tday 5 years ut, the grup s market cap has grwn Vind Khsla Kleiner Perkins Caufield & Byers

6 Ambitivaje Krkean ambititasn yrityksiä n liian vähän, jtta syntyisi merkittävästi kansainvälisiä nnistumisia yrittäjiä mtivitava nstamaan ambititasa glbaalissa kilpailussa menestymisen edellyttämälle taslle. Krkean ambititasn yrittäjät pääsevät liian harvin päämarkkiniden verkstihin parhaisiin asiakkaisiin, parhaisiin tiimin täydennyksiin ja parhaisiin rahittajiin vidakseen aidsti kilpailla jhtavasta markkinaasemasta yrityksiä autettava löytämään parhaille markkinille ja parhaisiin verkstihin. Päämasijituskelpisuus päämarkkinilla jää saavuttamatta

7 Venture Capital Champinships... the tp 20 firms (ut f apprximately 1,000 ttal VC firms) generate apprximately 95% f the industry s returns. * * SOURCE:

8 VC Tp20 1. Accel Partners 2. Andreessen Hrwitz 3. Battery Ventures 4. Benchmark Capital 5. Bessemer Venture Partners 6. CRV 7. Greylck Partners 8. Kleiner Perkins Caufield & Byers 9. New Enterprise Assciates 10.Redpint Ventures 11. Sequia Capital 12. Unin Square Ventures 13. Spark Capital 14. Index Ventures 15. Khsla Ventures 16. Funders Fund 17. Ggle Ventures 18. Felicis Ventures 19. Fldgate Fund 20. First Rund Capital

9 Glbaalin markkinajhtajuuden edellytykset Innvatin as Cmpetetive Advantage Disruptive radical innvatin with rapid scalability New categry r times better than existing Fast Grwing Market Credible market need Market grwth ptential t ver 500M in less than 10 years Several Financing Runds t 50+ M Experienced VCs frm the target market Wise mney with essential market netwrks Winning and Experienced Team Champinship-class start-up and business expertise with netwrks Unique dmain expertise (market and technlgy) with netwrks

10 Tp20 kulinsyytä

11 Edessä listava tulevaisuus Markkinan lemassaln varmistaminen Iterinti, pivtinti ja piltinti asiakkaat ja käyttäjät Verkstt päämarkkinassa Team Finland Acceleratr selvityksessä Uskallusta tiimin täydentämiseen Rahitukseen uutta puhtia Tulevaisuus n kasvuyrittäjyydessä!

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23 Finnvera Technplis Radshw March 26th 2015 Cnfidential

24 Piceasft Starting Pint Piceasft was funded in September The Verge Cpyright 2014 Piceasft Ltd. Cnfidential

25 Management Team Jyri Rselius, CEO Managing directr respnsibility Ex-head f Nkia PC sftware and device integratin Rist Kivipur, Chairman, VP Business Develpment Partner and channel develpment Ex-head f Nkia PC prducts and prduct peratin Jni Lagerbm, VP Custmer Services Prduct delivery and pst sales supprt Ex-head f Nkia PC sftware delivery and custmer supprt Jani Väänänen, CTO Prduct develpment and management Ex-head architect fr Nkia PC cnnectivity slutins Cpyright 2014 Piceasft Ltd. Cnfidential

26 Cnsumer Challenge Buying a new smart device, hw can yu ensure that all the precius data frm the ld device is a. Stred safely? b. Available immediately in yur new device while walking ut f the stre? c. Erased after switch? Hw t estimate a fair value f yur ld device fr buyback? Cpyright 2015 Piceasft Ltd. Cnfidential

27 Prducts in Shrt PiceaSwitch The nly crss platfrm sftware slutin t switch phne cntent at retail PiceaOnlineSwitch Easy t use and fast nline slutin t switch phne cntent at Pint f Sale and hme PiceaEraser Secure mbile data erasure Optimized erasure slutins fr Pint f Sale and Service center PiceaDiagnstics Device diagnstics fr In-stre prblem and Service center prblem analysis PiceaReprting Web reprting tl t cllect all switching, diagnstics and erase data acrss the value chain fr business fllw up Cpyright 2015 Piceasft Ltd. Cnfidential

28 Revenue Mdels vs. cmpetitrs Dynamic Bundle prepaid lump sum fr transactins f chice within an agreed time perid smart tariff 10 EUR mnthly fee inclusive 3 switches Additinal switches 3 EUR per Switch Custmizing fee Licence based yearly license payment per PC VS (Cmpetitr) License EUR + maintenance Cpyright 2014 Piceasft Ltd. Cnfidential

29 G t Market Strategy Main target markets are Germany, Eastern Eurpe and Scandinavia Signed deals and distributin agreements already in Finland, Germany and Russia Marketing Fairs IFA, MWC, Radshws with distributrs, Online marketing, Earned Media like Press, Direct cntacts by experience sales partners. Direct Sales Partnering in certain markets t find right reference custmers and decisin makers Distributin Germany, Russia/Eastern Eurpe and Austria. Next Spain Must t have t enter lcal markets t scale custmer base and prvide lcal supprt Cpyright 2014 Piceasft Ltd. Cnfidential

30 Creating awareness DatenSwitch als Dienstleistung KOMSA und Piceasft schließen Vertrag Der Hartmannsdrfer Dienstleister KOMSA Kmmunikatin Sachsen AG und der finnische Sftwareanbieter Piceasft haben eine Partnerschaft geschlssen. Ziel dieser ist es, KOMSA-Handelspartner und Mitglieder der Fachhandelskperatin aetka im Smartphnegeschäft nch breiter zu unterstützen. Sven Mhaupt, Bereichsvrstand Distributin KOMSA Kmmunikatin Sachsen AG: Wir haben uns mit DatenSwitch für einen Onlinedienst auf Basis vn PiceaOnlineSwitch entschieden, weil sich das Knzept sehr gut in unsere Online-Strategie und unsere Online- Plattfrm einfügt. Damit ergänzen wir unsere zentrale Handelsplattfrm für Infrmatinen, Bestellungen und Freischaltungen um eine weitere wichtige Lösung, die wir als Dienstleistung über Handelspartnern im deutschen Markt zur Verfügung stellen. "Wir sind sehr glücklich über KOMSA s Entscheidung für PiceaOnlineSwitch. Sie eröffnet unserer clud-basierten, leicht bedienbaren Sftware einen attraktiven Zugang in den sehr anspruchsvllen deutschen Markt, kmmentiert Heikki Tarvainen, Sales Piceasft Ltd, die Partnerschaft. Cpyright 2014 Piceasft Ltd. Cnfidential

31 Scaling Sales Internatinal Players Telefnica Vdafne Phnehuse Etisalat Big Market Players Svyazny, 4000 retail shps MbilkmDebitel, 600 retail shps Turchell, 60% f Turkey mbile market Kmsa AG, Karl.de, ca shps Crma, ~100 shps Spice, ~1000 retail shps Distributrs Ingram Micr Brds TFK Herweck NGTel Online / Web Slutins B2C ffer via Partners Direct Sales vaihdapuhelin.fi Scaling Custmer Segments Service Centers - Kmsa Prject Phne Recycling Redeem Custmer and Partner Recruitment Heikki Tarvainen, Dirk Fleiccher, Mika Tivnen, Jan Kkk, Jse Luis Martinez New Cunties in Evalutin France, Italy, Pland and Philippines Cpyright 2015 Piceasft Ltd. Cnfidential

32 Funding Nkia Grants -Funders Innvatin Mill Technlgy and initial prduct creatin, market testing and pilting Nrdea Lad Nkia/Funders guaranteed Tekes R&DLan I Kehittämisavustus / ELY-keskus Invest Rund I First cmmercial prducts, distributin and channel creatin, first references Nrdea Lan Finnvera/Funders/Cmpany guaranteed Market entry & cmmercial deals: - German, Nrdic and Baltic cuntries, UAE, - Channel develpment Russia and Austria Nrdea Lan Finnvera/Funders/Cmpany guaranteed Investment Rund 2 New market segments, repair and recycling Market Expansin Cpyright 2014 Piceasft Ltd. Cnfidential

33 Business Mments Cpyright 2014 Piceasft Ltd. Cnfidential

34 Checklist Hw will yu reach yur target markets (eg. Marketing, Sales, Channels, Distributin)? What investments (Sales, Marketing and Business Develpment etc.) are required? Use sales prfessinals was nichts kstet ist nichts wert! Cntracts!!!! Pricing mdel knw cmpetitrs BE prepared t adapt and changes yur strategy and mdel if needed!! It is nt enugh t have channels, yu have t manage them train them, accunt management, demand, supprt Cpyright 2014 Piceasft Ltd. Cnfidential

35 Sales Team Heikki Tarvainen Germany, Austria and Switzerland 20 years leadership experience in heading internatinal and natinal Sales and Marketing rganizatins Managing Directr psitins in Germany, and Austria. Develpment and restructuring f natinal distributin channel structures in Germany, Austria and Switzerland Mika Tivnen Russia and CIS-cuntires Over 25 years experience f ding successful business in Russia & CIScuntries Building up and managing Nkia`s sales & distributin netwrk in the area. Tday helping start up cmpanies t enter in Russia & CIS-cuntries Dirk Fleicher Germany Senir mbile industry business leader with brad experience f understanding custmer needs Leading the sales and marketing f prducts and slutins t peratr, distributin and retail channels Successfully develped and managed Vdafne sales team Cpyright 2014 Piceasft Ltd. Cnfidential Jan Kkk Scandinavia and Baltic Cuntries 20 years f experience in sales and general management in Scandinavia and the Baltic cuntries within ICT and Industrial segments. Lng experience in develpment f reseller and distributin channels in Finland and the Baltics (Hewlett Packard)

36 Cpyright 2015 Piceasft Ltd. Cnfidential

37 Ohjelma Kassalla kasvaminen n kva laji Tampere Q&A ja yhteenvet Verkttumista, kysy Finnveralta, ständit Kahdenväliset tapaamiset, verkttumista Tilaisuus päättyy

38 Kiits palautteestasi! Tervetula tuleviin tapahtumiimme: kl 7.45 Technplis Business Breakfast TAMPERE: Tuttavuutta työympäristöllä Technplis Ylipistnrinne, Kalevantie 2 Ilmittautuminen: