Why and How to stage Age Group Events? Perttu Pesä Director, Major Events City of Tampere, Finland Vilna

Transkriptio

1 OTSIKKO Teksti

2 Why and How to stage Age Group Events? Perttu Pesä Director, Major Events City of Tampere, Finland Vilna

3 Finland Population 5,4 million Member of the EU since 1995 Nordic democracy with liberal Visa policy 65% of the area is covered with forests lakes

4 City of Tampere Population Reginal area Tampere International Airport Central location, 100min from Helsinki Location between two scenic lakes Compact City Centre 22 hrs Daylight on July

5 Tampere Stadium, in the Heart of the City

6 So, everything seems to be fine, but

7 There are 2236 bigger cities than us in the World

8 European I go there without any reason - destinations You don t have to explain why you go London Berlin Paris Rome Copenha gen St. Petersburg Dublin Vienna Amsterdam Prague Budapest Athens Barcelo na Venice Tampere?

9 One Worldwide known thing City is well known by this Bilbao Guggenhe im Verona Opera, Romeo&Juli et München Octoberfe st, Bayern Köln Dome Las Vegas Casino World Madrid Pisa Buffalo Venice Real Tower Niagara falls Water, Channels??????? Tampere???????

10 OTSIKKO Teksti

11 How to be visible in the world? Events maybe?

12 Starting points of the Major Event Office

13 What we do for Events? Support and help Major Sport Events for bidding and preparation work Take part of LOC s Support of planning, preparation and execution Bring local networks in Marketing and Communication tools Make the event visible in the City Guard of the City Image

14 Examples of Marketing Outdoor advertising Social media

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16 What we look for when we choose an event to bid for? First question is: Do we have a Local Club/ Clubs who can manage the competition? What kind of infrastructure we do have? Level and quality of it If those are fine, next we

17 Target for Major Events in Tampere City Strategy 2025 Community impact Image impact Economical impact In our vision, all the categories are in balance.

18 Risk Analysis Low Risk Capable Risk An Unacceptable risk Community Economy Economical Image Tapahtuman sidosryhmistä osa jää ilman sovittua pienimuotoista korvausta. Tapahtuman jälkeen mediaan leviää kuvia sotkuisesta ympäristöstä. Tapahtuman järjestäjä ajautuu maksuvaikeuksiin. Tapahtuman peruuntuminen aiheuttaa kohun sosiaalisessa mediassa. Epäonnistuminen aiheuttaa kaupungille ja muille toimijoille merkittäviä kustannuksia, joihin ei ole varauduttu. Rikollisjärjestön tai muun universaalisti paheksutun toimijan tapahtuma, joka aiheuttaa kansainvälisen vastareaktion. Imago Community Sosiaalisessa mediassa käydään negatiivista sananvaihtoa. Tapahtuma aiheuttaa julkisen keskustelun, johon ottavat kantaa yhteiskunnallisesti merkittävät henkilöt. Eri ryhmittymät ajautuvat keskenään väkivaltaisiin yhteydenottoihin.

19 Risk Analysis Risk area Propa bility 1-4 Effect 1-4 Risk ind Measures to control the risk 1 Government Support E Area O Operational 2 Television. YLE support E S Strategic 3 Lack of Audience O I Insident 4 Local Club partnership O E Economical Somebody stands in Finland As 5 a refugee S Euro vs. CHF E Todennäköisyys Failier as an organizer O Erittäin epätodennäköinen Stadium infrastructure O Epätodennäköinen Melee, strike or other disturb I Mahdollinen 10 Level of the Doping busts S Todennäköinen Vaikutus 1 Vähäinen 2 Kohtalainen Riskien tärkeysjärjestys: 3 Merkittävä 1 Euron arvon lasku suhteessa dollariin 4 Kriittinen 2 Valtion vetäytyminen rahoituksesta 3 Yleisömäärän vähyys 4 YLEn kustannusten kasvaminen/yle veron tuoton supistuminen 5 Yhteistyöseuran toiminnan häiriintyminen Riski indeksi Vaikutus kriittinen 6 Kisajärjestelyt epäonnistuvat Todennäköisyys Ratinan stadionin rakenteiden heikentyminen estää kilpailut Iso määrä doping käryjä Mielenilmaus johtaa väkivaltaiseen yhteenottoon Urheilijoiden turvapaikkahaku Vaikutus

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21 Tampere Stadium, Long Term Investments Milj eur investments - tribunes doubled - inside facilities - warm-up area - stadion outside areas - audio system Milj eur investments - new track surface class 1 certificate - video screen - partly new layout

22 How many Sport Events there are for a bid? We made a research There are 5300 potential sport competitions to bid before Profile events to Tampere. City will be a Partner, not just a Host City. In the Contracts there are more and more things to do for a city.

23 Why Junior Sports? Lower Risk level High Community impact level Helps the Economy of Local Clubs Economically balanced product Good Image impact Tickets are cheap Easy to make them visible in the city

24 OTSIKKO Teksti

25 The world-class Multipurpose Arena ( Monitoimiareena in Finnish), dedicated to sports and culture, will be built at a central location in the heart of Tampere. The Arena entails significant improvements in the infrastructure of various events, creating a modern, smart, and efficient venue for events of all sizes, from world-class sports to concerts.

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29 Thank you!