W A R S A W 1 5. 5. 2 0 1 4 M A A T U A R K I O S O C I A L M E D I A A N D S U P P O R T F O R Y O U N G P E O P L E 24.1.2013 1
INTRODUCTION The social media Do young people use social media The needs assessment What have we done so far and where are we going Some answers from young people 24.1.2013 2
NGO services that are produced for public good since 1994 VSF is financed by Finnish Slot Machine Association and the Ministry of Justice. The youth project is funded by the Association. The services are targeted for crime victims, their close ones and witnesses of crime Most of the customers are victims of different sorts of violence related crimes 3
PROJECT FOR YOUNG VICTIMS OF CRIME. K N O W L E D G E, S K I L L S A N D S U P P O R T 2012-2015 Aim is to develop an effective and targeted communication for young victims of crime so that they can get help and support Education for professionals so that they can identify and support young victims of crime During the project the services of VSF will also be developed in order to better answer the needs of young people 4
WHAT IS MEANT BY SOCIAL MEDIA Online collaborative activities, discussions and sharing of information and pictures Various different images and chat services are central Constantly changing and developing http://jeffhester.net/2013/03/19/social-media-explained-with-donuts/2.5.2014 13:37 5
ONLINE ACTIVITIES OF CHILDREN AND YOUNG PEOPLE Kids go into internet even at the age of 4 to 5 years Young Europeans (9-16 year of age): more than 90% use the Internet at least once a week and over 60% every day (80% of Finnish) About 50% of young people use the Internet in their rooms EU Kids Online-research, 2013 2.6.2014 6
60% OF YOUNG PEOPLE HAVE A COMMUNITY PROFILE E U K I D S O N L I N E ( 2 0 1 0 ) N = 2 5 142 % 90 80 70 60 50 40 30 20 10 0 Young people s internet profiles 9-10-years 11-12-years 13-14-years 15-16-years 2.6.2014 7
NEEDS ASSESSMENT YOUNG, PROFESSIONALS, VSF EMPLOYEES AND VOLUNTARIES Young people would tell to a friend if they would end up as a victim of a crime They would search information from the internet or ask some one close to them They want the information to be in the shape of text or a short film 24.1.2013 8
90 80 70 60 50 40 30 20 10 0 What is crime? Young people wanted information about How to report an offense? For what do I need legal advice? Where can I get legal aid? What happens in court? How does the criminal procedure go? When and how is conciliation done? 12-13 years old (N= 34) 14-16 years old (N= 93) 16-20 years old (N= 42) 9
90 What information should be Included on the webpages? 80 70 60 50 40 30 20 10 0 Physical and mental symptoms When is the right time to get help? Information about places where to get help How to encourage a friend to seek help? 12-13 years old (N= 34) 14-16 years old (N= 93) 16-20 years old (N= 42) 10
lkonen 11
CHAT The idea is to give information, advice and some help through conversation Aim is to direct the customers to face-to-face help and support The service covers the whole country The possibility to chat anonymously means a lot for young people The chat tool needs to be flexible because of ongoing changes Different communities and visitor activity 2.6.2014 12
K N O W L E D G E A N D S K I L L S F O R Y O U N G P E O P L E T H R O U G H S O C I A L M E D I A THEME DISCUSSION ABOUT SEXUAL VIOLENCE Friday Monday Tuesday Blog post and questionnaire about sexual violence are released. The questioner is lifted again. If there are comments on the questioner or blog post these will be comment back if needed. Wednesday The questioner is lifted again and at the same time the upcoming chat is advertised. Thursday Chat 14:30-17:30 Friday Short written analysis of the results and comments that young people had so that the material can be used for marketing. 2.6.2014 13
QUESTIONNAIRES IN WEB COMMUNITY Parents fighting (508) Young, alcohol and crimes (783) Violence in the relationships between young people (288) Have you or your friend experienced sexual violence (472) Sexual harassment in internet (481) Protection against theft (102) Dating violence (1045+95) Online crimes (N=382) Street violence (N=554) 24.1.2013 14
OULU: SCHOOL STABBING 10/10/2013, BY 16- YEAR-OLD, FOUR SERIOUSLY INJURED Group chat that evening Possibility for one on one chat for whole next week Social media offers a possibility for quick response and support Next week there was VSF s worker at the school 2.6.2014 15
HOW DO WE USE THE INFORMATION The results work as a base for group discussions and blogs We write articles that bring out what young people think and feel We use them in presentations and in other situations of awareness-raising to bring out the voice of young people 20.11.2012 Nina Vaaranen- 16
Yeah I was a 14 years old crime victim and I didn t know what to do I never reported to the police but I am working through it now in therapy % 60 What would be the easiest way to start a conversation about sexual violence? (N=437) 50 40 30 20 10 0 Anonymous chat Helpline Face to face meeting Email None of these 2.6.2014 17
PARENTS FIGHTING USUALLY INCLUDES... ( N = 4 6 8 ) 80 70 60 50 40 30 20 10 0 Being cranky and raising voices Yelling Throwing things Mocking and calling names Hitting and/or kicking 2.6.2014 18
D i d s o h o r r i b l e t h i n g s a n d g o t s o l i t t l e s o y o u s t a r t t o u n d e r s t a t e y o u r o w n e x p e r i e n c e s a n d t o t h i n k i f t h e r e i s a n y p o i n t i n m a k i n g a r e p o r t o f a n s e x o f f e n c e s e n t e n c e s f o r t h e s e c r i m e s a r e s o m i n o r To whom it would be easiest to talk about sexual assault? (N=437) % 80 70 60 50 40 30 20 10 0 School welfare officer/nurse Teacher Parents Friend Crime victim support None of these I wouldn't tell anyone 2.6.2014 19
250 ABOUT DATING VIOLENCE If you have experienced emotional violence, how often has it occured? 200 150 100 50 0 Only once Rarely Once a month Weekly Daily 2.6.2014 20
HAVE YOU TOLD ANYONE ABOUT THE DATING VIOLENCE THAT YOU HAVE EXPERIENCED? 450 400 350 300 250 200 150 100 50 0 No, I haven t told no one I would like to, but I am too afraid Yes, to my fiend Yes, I told to my parents Yes, I told someone else 2.6.2014 21
I think that the line dick in the mouth has become a normal saying in the web 350 300 250 200 150 100 50 0 Unknown person Sexual harassment on a website was done by? Peer of the same age Familiar adult Boy Girl I haven t experienced sexual harassment 2.6.2014 22
% 70 What would be the most difficult situation to start telling about the sexual assault? When the sex offender would be... 60 50 40 30 20 10 0 Peer of the same age Known adult Unknown peer Unknown adult I haven't had experience of sexual assault 2.6.2014 23
If I would end up as a victim of crime while I was drunk, I don t know if I would seek for help..." 250 If you would end up a crime victim while drunk, would it affect your ways of reporting the crime? (N=676) 200 150 100 50 0 Yes No Maybe I cannot say 2.6.2014 24
T H A N K Y O U 24.1.2013 25