HAE MUKAAN KEVÄÄN 2018 CLEANWEB- OHJELMAN SPARRAUKSIIN JA KIIHDYTÄ YRITYKSESI KASVU-URALLE USA:SSA

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1 PAULA ESKOLA, KOORDINAATTORI, CLEANTECH, BIO- JA KIERTOTALOUS, BUSINESS FINLAND HAE MUKAAN KEVÄÄN 2018 CLEANWEB- OHJELMAN SPARRAUKSIIN JA KIIHDYTÄ YRITYKSESI KASVU-URALLE USA:SSA

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3 Get Traction / Sales in U.S. Are you a cleantech company* looking to expand your business to the United States? You need to have your product or solution already in the Finnish market and preferably somewhere outside Finland too You might have existing business already in the United States, but you have not yet approached the U.S. with a systematic business development & sales approach If you are applying for Global Access Program 2018, you might still benefit from attending this program, but this needs to be discussed on with each company separately Only 12 companies will be chosen to this pilot. In the selection process the following areas will be evaluated: company resources (financial and personnel), business plan, vision and readiness for international growth. If yes, our Gazelle program will help you in getting sales traction in the United States. * Cleantech is considered here in a wide sense eg. energy, waste, transportation, water, food, housing and environmental technologies. Companies in the fields of health, medical and educational (K12 and secondary education) technology and btob software are outside the scope of this batch.

4 Phase 1 in Finland What are we offering? Apply by March 23 rd Notification of selection / non-selection by April 6 th. 2 Mentoring Sessions (approx. 1 h online per session) in April. 1 Mentoring Session: Team Finland USA adviser (Aki Luukkainen or Veijo Komulainen) Content: The bootcamp content and company needs 1 Mentoring Session: Kevin Randolph, NGIN / LACI Content: Homework for the bootcamp 2-Day Bootcamp in Finland in 23 th and 24 th May 2018 One-on-One Coaching (approx. 1h) on 25 th May Mentoring Sessions (approx. 1 h online per session) in May, June or July 1 Mentoring Session: Team Finland USA adviser (Aki Luukkainen or Veijo Komulainen) 1 Mentoring Session: Kevin Randolph, NGIN / LACI Contents depend on company needs (eg. sales, pitching, contacts, incubators) 4

5 2-day Bootcamp in Finland, Preliminary Contents 2-day Bootcamp in Finland Rough Content Draft (final released closer to date) (final released closer to date) DAY 1 (11-20 o clock) Introductions 1h Culture Business in culture Silicon in Valley US (/USA) 1h Entrepreneurship, Lunch Business, Networking 1h Workshop: Customer discovery Your elevator and value pitch, creation establishing 2h credibility Btob 3h and consumer markets Communications, Storytelling 1h Needed Break materials: Value prop, intro, Twitter, Sales and FB, marketing, Linkedin (?) btob 1h and consumer markets - 2h One pager Needed - 1h materials: Value prop, intro, Networking Twitter, evening FB, Linkedin Networking evening with food & drinks Footer txt DAY DAY 22(9-17 o clock) Team U.S. Finland realities USA (incorporation, services lawyers, immigration, cleantech business incubators setup, in USA differences) & some large - 1h potential customers 1h Workshop Contracts, with IP feedback protection Team 1h Finland USA experts and Marketing USA trainer: & SEO Your elevator 2h pitch, establishing credibility Sales pitching 3h in front of an audience with Lunch feedback 3h One Panel pager with 1h companies already in the U.S. realities (incorporation, lawyers, immigration, market 1h business setup, raising funding) 1h Break Contracts, IP protection 1h 5

6 Main trainers at Bootcamp Kevin Randolph, Vice President, NGIN Network/ LACI, Los Angeles Aki Luukkainen, Senior Trade Commissioner, Formin, Los Angeles Veijo Komulainen, Senior Trade Commissioner, Formin, New York 08/02/2018 6

7 Go or No Go incubation decision by company after Phase 1 Phase 2: Roughly 4-week incubation in U.S. Exact timing depends on the company and matched incubation services We will identify the best match for incubation, options being for example individual sales ramp-up programs, TINC program by Nordic Innovation House, Nordic Innovation House NYC The program is coordinated by Business Finland, and the mentors, and coaches are well-known industry experts with valuable knowledge and great networks 08/02/2018 7

8 Costs for the company Cost for Phase 1 in Helsinki Travel and accommodation in Helsinki Max 2 participants per company Gazelle bootcamp, coaching & mentoring sessions participation fee: FREE Cost for U.S. incubation (Phase 2) Incubation program fee varies from program to program (location, length, content): Estimate 8kEuros 15kEuros 50kEuros Travel to US and accommodation during the incubation Business Finland funding possible through normal process (e.g. KIITO or Team Finland EXPLORER funding service) 08/02/2018 8

9 Requirements for Participation 1-2 CxO / VP of Sales level people from company committed for the program Cannot be switched in the middle of the program 2 participants preferred for practical reasons (force majeure reasons, making sure the learnings stick with the company, sparring) U.S. market entry planned in at the latest Product-market fit found at least on one market 08/02/2018 9

10 Interested? Contact your Business Finland Account Manager and/or Outi Suomi by or phone as soon as possible. Company evaluation through discussions with BF experts during February/ March Final application date is March 23rd Notification of selection / non-selection by April 6th.

11 Kärkihankekampanja 2018 Rahoitusta cleantech-, bio- ja kiertotalousratkaisujen kehittämiseen Haku on tarkoitettu kansainvälistyville ja kasvuhakuisille pk-yrityksille asiakaslähtöisten cleantech-ratkaisujen kehittämiseen bio- ja kiertotalouden uusien tuotteiden, palveluiden, konseptien ja liiketoimintamallien kehittämiseen cleantech-, bio- ja kiertotalouden pilottien ja demonstraatioiden valmisteluun. Hae mennessä Business Finlandin asiointipalvelun kautta. Lisätietoa hakusivulta. TESTAA IDEAASI Voit kertoa ideastasi Business Finlandin tunnustelulomakkeella tai soittaa yhteyshenkilöille: Ohjelmapäällikkö Outi Suomi, CleanWeb-ohjelma, +358 (0) Asiantuntija Mauri Marjaniemi, Turku, +358 (0) Asiantuntija Harri Kivelä, Kuopio, +358 (0) Asiantuntija Sebastian Johansson, Helsinki, +358 (0)

12 KIITOS! Ota yhteyttä: Outi Suomi, ohjelmapäällikkö, +358 (0) Paula Eskola, ohjelmakoordinaattori, +358 (0) Cleanweb-ohjelman sivut: