Digitalisaatio pelialalla -kokemuksia Rovion pelipalveluista

Transkriptio

1 Digitalisaatio pelialalla -kokemuksia Rovion pelipalveluista

2 SHORT INTRODUCTION Petri Hyökyranta, 44v, CTO Rovio Games toiminimellä ATK-koulutusta, kotisivuja, intranet-hankkeita jne elearning, intranet & internet -palveluita Markkinointi-instituutissa dotcom elämää MadOnion.comissa DNA Internet palvelun rakentamista Mobile Payment startup -käynnistystä Aditro pilvipalveluliiketoiminnan rakentamista ja kehittämistä Rovion pilvipalveluiden rakentamista

3 DIGITALISAATIO PELIALALLA KOKEMUKSIA ROVION PELIPALVELUISTA Esitys valottaa pelikehitystä globaalissa, erittäin nopeasti muuttuvassa liiketoimintampäristössä ja kertoo tarinan pienestä pelitalosta josta tuli tunnettu viihdeyhtiö. Esitys keskittyy erityisesti peliteknologian ja pelien kehittämiseen ja siihen, miten Rovio kehittää teknologiaa ja pelejä.

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5 FINNISH GAME INDUSTRY 0,06% 0,05% #employees 2015: ,04% 0,03% 0,02% #employees 2004: 600 0,01% 0,00% Percentage of Finnish population working in games Source: NeoGames 2016 & World Bank 2016

6 FINNISH GAME INDUSTRY 500,00 450,00 400,00 350,00 300,00 250,00 200,00 150,00 100,00 50,00 - Fin games industry 2004: EUR 40M 40,7% CAGR Fin games industry 2015: EUR 2,4bn Finnish Games Revenue Per Capita Source: NeoGames 2016 & 2011, World Bank 2016

7 GLOBAL GAME INDUSTRY

8 ROVIO S MISSION IS TO CREATE WORLD CLASS ENTERTAINMENT TO OUR CUSTOMERS Rovio 2016 Confidential

9 FIRST IT WAS ALL ABOUT GAMES GAMES 2003 ROVIO FOUNDED MEDIA 2009 ANGRY BIRDS LAUNCHED GAMES 2010 FIRST ANIMATION MADE

10 ROVIO BUSINESS DIVISIONS ANIMATION GAMES

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12 WORLDWIDE BOX OFFICE $347M and counting BIGGEST BOX OFFICE IN FINLAND THIS YEAR PEOPLE HAVE SEEN THE ANGRY BIRDS MOVIE IN FINLAND. THIRD BIGGEST FOREIGN ANIMATION IN CHINA, IN ALL HISTORY OF ANIMATED MOVIES.

13 WIDE PORTFOLIO OF GAMES

14 Angry Birds Pop Daniel Feld Rovio 2016 Confidential. All rights reserved.

15 Rovio 2016 Confidential

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17 ROVIO IN NUMBERS 3,5B GAME DOWNLOADS SINCE M FACEBOOK FOLLOWERS 6,5B TOONS VIDEO VIEWS 2,5B YOUTUBE VIEWS 480M GAME DOWNLOADS IN 2015

18 Yepp. Lots of everything. What s under the hood?

19 Data, lots of it.

20 BIG DATA & ANALYTICS

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26 AGAIN TECH IN NUMBERS {API} 60+ Services 200+ Database Instances Running Instances API Requests per second 4B Analytics events Processed every day

27 Yepp. Clearly lots of everything. How do you do it?

28 OUR APPROACH BUILD Core to Rovio Games success - delivering a platform and tools for game developers PARTNER To get leading innovation and scale alongside of our platform BUY Where we want want to save our time for more important things and/or need short timeto-market BUSINESS CRITICALITY

29 Hybrid Cloud Private Cloud Public Cloud 3rd Party Managed Private Cloud

30 Private Cloud Public Cloud

31 ROVIO S INFRA IS 100% CLOUD- NATIVE FROM THE BEGINNING.

32 WHY? Reduced Cost Flexibility Stability Scalability Collaboration Mobility Security Wecandoitlity Simplicity Practicality Cost efficiency

33 DEVELOPMENT WORKFLOW DEVELOPER / OPS 1 GITHUB 2 8 TRAFFIC MANAGEMENT CI / BUILD SERVER 3 ORCHESTRATION SERVER INSTANCE/S INSTANCE/S NFS PACKAGES REPOSITORY INTERNAL DNS MONITORING LOG COLLECTION

34 TRAFFIC TRAFFIC MANAGEMENT MANAGEMENT CDN SERVICES TRAFFIC MANAGEMENT External Monitoring DATABASE TRAFFIC MANAGEMENT Incident Management System ORCHESTRATION Amazon Cloud Services External Service Provider CONTINUOUS INTEGRATION CONTINUOUS DELIVERY

35 AD PLACEMENTS - EXAMPLE Battle Bay Only two ad placements in the game Other one non-capped and the other one capped to 1/24h 1.5x Reward Freq. Limit: Unlimited impressions/ user / day Shop Refresh Freq. limit: 1 imp. / user / day!!

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38 KIITOS! KYSYMYKSIÄ?

39 Lähteet / viittaukset IAB: (Digital Content NewFronts: Video Ad Spend Study 2016) (ExchangeWire Research Published February 2016) IEEE:n blogisivujen työryhmäyhteenveto: Talouselämän uutinen Futuremarkin myynnistä: Suomen videopelialan historia ja tietoa Suomen videopelialasta: Petri Hyökyranta Cloud Pilvessa tyo skentelyn vaikutus tyo rooleihin 39