running in finland from the elite to the masses, from the clubs to the market

Transkriptio

1 ruig i filad from the elite to the masses, from the clubs to the market HANNA VEHMAS & JUKKA LAHTI U N I V E R S I T Y O F J Y VÄ S K Y L Ä P L AY T H E G A M E, Å R H U S OCT 30, 2013

2 Cotets Europe o the move, ruig ahead Backgroud of Ruig i Filad Participatio i Ruig Ruig Evets i Filad O the road from the Civic activities ito the Market of Ruig

3 u o d f o r g g i y k d l f c a la e B th fi i t h W f ru i s i g i

4 Backgroud of Ruig i Filad the roots of participatio i ruig trace back to the Olympic success of Fiish log-distace ruers i the early decades of 20th cetury. Fiish athletes, amog them Haes Kolehmaie, Paavo Nurmi ad Ville Ritola had a uquestioable impact i cotributig to the atioal idetity of the Fis through sports ifluece of the Golde Years of ruig for the ruig culture i the coutry

5 Backgroud of Ruig i Filad postwar years witessed a declie i iteratioal ruig success i the 1970 s the success of Fiish log-distace ruers, above them Lasse Vire regeerated Fis iterest i the ruig emphasis of ruig started to shift from elite sport to participatio of the masses. This was illustrated i the growth of mass sport ruig evets

6 i d o la i t i a f p i c i i t g r a i P u R

7 the most popular sports amog adult (19-66 years old) Fis

8 Walkig Bikig Cross Coutry Skiig Swimmig Gym Joggig Nordic walkig Floor ball Aerobics Football Roller skatig Dow hill Skiig Badmito Skatig Sport Sow boardig

9 Fiish Adults participatio i ruig Ruers 700, , ,000 Ruers 400, , , ,

10 the most popular sport amog 3-18 years old Fis

11 Sport Football Cyclig Cross Coutry Skiig Swimmig Joggig Floorball Skatig Walkig Ice hockey Athletics Gymastics Dacig Horse ridig Gym Dowhill Skiig Sow boardig

12 Fiish Childre s ad youth s participatio i ruig 160, , , ,000 80,000 60,000 40,000 20,000 0

13 THE Most Popular Sports amog fiish seior citizes (66-79 yrs.)

14 Walkig Bikig Nordic walkig Cross Coutry Skiig Gymastic Swimmig Gym Water gymastic Dacig Joggig Fishig Golf Hutig Hikig 7.500

15 Backgroud of ruig evets i Filad The first ruig competitio was orgaised i Laukaa i cetral Filad i 1878, o a froze lake with 20 competitors, amog them seve wome Soo after, ruig evets were orgaised also i urba settigs. I Helsiki there was the so called Achilles Games orgaised (first time i 1882), which comprised of several distaces, for example a mile ad a quarter mile competitios The first mass ruig evet i Filad was orgaized i a small tow called Paraie i southwest Filad i 1966 I the 1970 s there were ca 200 mass ruig evets orgaized every year I less tha 50 years the umber of ruig evets has grow tremedously A boom i evets was witessed i the 2000 s Nowadays there are approximately ruig evets each year

16 Amout of Ruig Evets i Filad Ruig evets Ruig evets

17 Fiish ruers participatig i iteratioal mass ruig evets i 2012

18 c i v i C et e rk h t a m m o e r f th d o a t o r i s e th itie ig iv O ct u a fr o

19 The orgaizatio of ruig evets i Filad variety o the size, locatio ad history most evets i have origially started out as local voluteer based sport club activities over the years however, may evets have grow ad begu to attract corporate sposors the iput of the public sector, (muicipalities) has also become more apparet destiatio image ad tourism opportuities ruig schools Fiish Athletics Federatio (domai orgaizatio for athletics) active idividuals efforts ad ethusiasm

20 Examples of Major Mass ruig evets i Filad Naiste Kymppi Naiste Kymppi [Wome s Te] is the biggest mass ruig evet i Filad. It is orgaized oly for wome. Naiste Kymppi has bee orgaized sice 1984 ad it gathers early participats every year. Developed by five active wome, who later o formed a corporatio aroud the evet. Major profit goes to support childre ad youth sports. Helsiki City Ru Helsiki City Ru (HCR) is the biggest ½ maratho ad oe of the most iteratioally orieted ruig evet i Filad with over participats every year. The evet has bee orgaized sice 1994 by the Fiish Athletics Federatio. Helsiki City Maratho Helsiki City Maratho (HCM) is the biggest full maratho evet i Filad with some participats each year.

21 Examples of Major Mass ruig evets i Filad Forssa Suvi-ilta Forssa Suvi-ilta is the secod largest mass ruig evet i Filad with a full maratho. It is a popular midsummer ruig evet i southwest Filad ad it Has bee orgaized sice The average amout of participats has bee ca durig the recet years. This icludes full ad ½-maratho together with shorter ruig distaces ad roller skatig ad cyclig. The evet is orgaized by the local sport club. Paavo Nurmi Maratho Turku is the hometow of Paavo Nurmi, the 9 fold Olympic Gold Medalist. Paavo Nurmi Maratho offers three differet courses to explore Turku by foot - full maratho, half maratho ad 10km ru - i the footsteps of legedary Paavo Nurmi. The evet is orgaized by the local sport club. Filadia Maratho Filadia Maratho is the fourth biggest ruig evet i Filad with

22 Coclusios Ruig ad ruig evets are part of Fis leisure for various reasos: idividual leisure choice with possibilities to icrease forms of physical, ecoomic, social, cultural capital impact of socio-ecoomic backgroud goals of society providig ruig possibilities cultural meaig structures ehacig active ad goal ad

23 Thak you!

24 refereces Bale, J. (2004). Ruig cultures. Racig i Time ad Space. Routledge. Boroduli, K. Mäkie, T., Prättälä R. (2010). Vapaa-aja liikutaa eustavat ylioppilaslakki, valkokaulus ja paksu lompakko. [High educatio, white-collar occupatio ad ecoomic wealth predict sport particiaptio]. Liikuta & tiede, 2010: 4, Europea Commissio (2009). Sport ad Physical Activity. Special Eurobarometer 334. Joes, I. & Gree, C. B. (2006). Serious Leisure, social idetity ad sport tourism i H. Gibso (ed.) Sport tourism. Cocepts ad theories. Routledge, Kahma, Nia (2011). Yhteiskutaluokka ja maku. [Social class ad taste]. Sosiaalititeide laitos. Helsigi yliopisto. Diss. Mäkie, J. (2010a).Urheilu raketeet ja tuki Suomessa, Ruotsissa ja Norjassa. [Structures ad support of sport i Filad, Swede ad Norway]. Kilpa- ja huippu-urheilu tutkimuskeskus KIHU. KIHU: julkaisusarja ro 17. Jyväskylä. Mäkie, T. (2010b). Treds ad Explaatios for Socioecoomic Differeces i Physical Activity. Helsigi yliopisto, lääketieteellie tiedekuta. Diss. Natioal Sport Surveys Suome Kutoliikutaliitto ry & Suome Liikuta ja Urheilu SLU ry & Nuori Suomi ry & Suome Olympiakomitea & Helsigi kaupuki. Helsiki: Suome Kutoliikutaliitto. OKM (2011). Suomalaiste fyysie aktiivisuus ja kuto Terveyttä edistävä liikua ykytila ja muutokset. Opetus- ja kulttuurimiisteriö julkaisuja 2011:15. Pauliia Husu, Olavi Paroe, Jaaa Sui, Tommi Vasakari. Stebbis, R. A. (2001). New directios i the theory ad research of serious leisure. Melle studies i sociology. Volume 28. The Edwi Melle Press. Vehmas, H. (2010). Liikutamatkalla Suomessa. Vapaa-aja valitoja jälkimoderissa yhteiskuassa [Sport tourism i Filad. Leisure choices i post-moder society]. Studies i Sport ad Health Scieces, 143. Uiversity of Jyväskylä, Diss. Vehmas, H. & Lahti, J. (2013). Ruig i Filad from the elite to the masses i Europe o the move, ruig ahead. Upublished mauscript (to be published i 2014). Vetteiemi, E. (2006). I Pursuit of Idle Ruig. The Early History of Log-Distace Ruig i Filad. Helsiki: Fiish Literature Society.