Bath City Identity. Tuesday 21 st January

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1 Bath City Identity Tuesday 21 st January

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3 Bath Bridge Steve Fuller (Chair), Co-founder and Creative Director, The House Belinda Kidd, Chief Executive, Bath Festivals Trust Malcolm Brinkworth, CEO Touch Productions Nick Blofeld, CEO, Bath Rugby Nick Brook-Sykes, CEO, Bath Tourism Plus Charlotte Calkin, Director TEDx Youth Shelley Doyle, Director, 20 Twenty Design and Love Tap Water Van DuBose, Independent investment banking professional Greg Ingham, Chair Creative Bath, Theatre Royal and CEO Media Clash Caroline Kay, CEO Bath Preservation Trust Tim Kaner, Director of Marketing, University of Bath Dave Kelly, Director, Storm, and Bath Digital Festival Doug Laughlen, technology entrepreneur (Cisco, etc) and Non-Executive Director, Local Giving.com Tom Lewis, Director, Bath Co-Working Hub and co-founder, Bath Spark David Maher-Roberts, Founder Digital DNA and co-founder Bath Spark Sarah Mansfield, Director, Milsom Place (+ Bath BID and Bath in Fashion) Saman Mansourpour, Partner, The Agency David Metcalfe, Co-Chair, Cultural Forum for the Bath Area Ollie Middleton, sixth-former, Ralph Allen Philip Raby, Director, Bath Film Festival Katharine Reeve, Acting Head of Department, Creative Writing & Publishing, Bath Spa University Peter Rollins, Sales & Marketing Manager, Thermae Bath Spa Rhodri Samuel, Regeneration Manager, B&NES Lee Sears, Co-founder Bridge Partnership and Non-Executive Director, Bath Rugby Holly Tarquini, TV documentary producer and Producer, Bath Film Festival Stephen Taylor, Blakesley Associates Gavin Thompson, Partner (Head of Strategic Direction), Buro Happold Engineers Valerie West, Trustee, Dyson Foundation Other contributors: Margaret Heffernan Andrew Grant Charles Landry Patrick Woodroffe Peter Clegg Doug Pulley!

4 How is Bath seen?

5 How is Bath seen?

6 How is Bath seen?

7 Radical entrepreneurs

8 Intellectual heritage

9 Why we need a new story

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20 The heart of our new story BATH THE MEETING POINT OF INVENTIVENESS & EXCELLENCE

21 The heart of our new story Congregation Small City Integration Connection Pathways Parks Parade City-wide wifi Tourism Architecture Rugby Spa Parade Festivals Abbey 5x5x5 The Write Team the egg Universities Academies Schools BATH THE MEETING POINT OF INVENTIVENESS & EXCELLENCE TEDX Youth XMLab Digital Festival Innovation centre Disruptive technologies Wellbeing enterprise Mindspeed Storm New technology engineers

22 The Bath Bridge Putting the narrative to work. 1. Promoting the story & mobilising the people of Bath eg: - Pride in Bath - Surprising Bath - Marketing Plan

23 The Bath narrative brought alive How do we Create Pride in Our City? A Communications Plan: Creation of the Surprisingbath.com website.

24 The Bath Bridge Influencing and adding value to forthcoming projects eg: - Bath Enterprise Area: Contributing to development concept & spatial framework, marketing plan, securing investment, design development - Creative/technology hub: Contributing to concept, brief and delivery including: Creative workspace Film/digital media centre Centre for Making Artspace & café - Bath Rugby 150th Anniversary 2015: Contribute to the development of an exciting programme of events for the city

25 The Bath Bridge Making things happen eg: Working with a range of agencies to create a radical new programme to mentor & inspire imagination, inventiveness and making skills in young people.

26 Moving forward Use the narrative and The Bridge to develop the tools to support the narrative. Share stories / content that match the narrative. Engage early with the organisations you lead about involvement with The Bridge and your part in bringing the City Identity to life. Be the Guardians of Ambition.

27 Bath - The Birthplace of Ambition