Aalto University School of Art, Design and Architecture University of Vaasa Western Finland Design Centre MUOVA. Western Finland Design Centre MUOVA

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1 Aalto University School of Art, Design and Architecture University of Vaasa Western Finland Design Centre MUOVA Western Finland Design Centre MUOVA

2 pk-yritysten Promoting the kansainvälisen competitiveness kilpailukyvyn of companies edistäjä Research and development unit of the Aalto University School of Art, Design and Architecture, and the University of Vaasa (established 1988) The aim is to promote the international competitiveness of the companies by the means of design Muova carries out innovative development and research projects with companies and organizations Research, development, and educational services for companies 10+ experts in design, marketing and communication Core competence: market-oriented design

3 pk-yritysten Aalto University kansainvälisen kilpailukyvyn edistäjä 2010 A merger of 3 Finnish Universities: The Helsinki School of Economics, Helsinki University of Technology and The University of Art and Design Helsinki. Campuses in Helsinki, Espoo Units in Mikkeli, Lahti, Vaasa and Pori c students and 4500 of staff Multidisciplinary education and research in art&design, economics, technology MISSION: To change the world through top-quality interdisciplinary research, pioneering education, surpassing traditional boundaries, and renewal To educate responsible, broadminded experts with a comprehensive understanding of complex subjects to act as society's visionaries.

4 Muova s activities and themes RESEARCH DEVELOPMENT EDUCATION SERVICES TO THE SOCIETY ENVISIONING AND CONCEPT GENERATION BRANDING DIGITALISATION AND VIRTUAL ENVIRONMENTS CREATIVITY AND INNOVATION SERVICE DESIGN SME S

5 ACC sector in Finland Materials: felt, birchbark, felt Feel good and every day use Strong tradition of making things at home microcompanies Lifestyle Art and design focus Need of lucrative consumer oriented products Need to understand consumers

6 ACC sector in Finland; survey in 2011 Over 50% willing to grow business; 30% remain the same; 10% no growth Growing business employing staff; BUT profitability Professional identity first creative, minority entrepreneurs The most important thing is independence and free creative work Important to develop and provide best possible products to customers Values for customers: quality, uniqueness, price, domestic Some development in segmentation and functionality Virtually most active the young generations 19% social media Sustainability and ethics Cultural travelling

7 Finland: forming of the turnover of the ACC enterprises Only products More products than services Products and services equally More services than products Only services Taitomarkkinointi project by Taitogroup taitettu_valmis_nettiin.pdf

8 Finland: education and development for ACC sector Plenty of educational alternatives, free education, plenty of projects, but Not willing to pay for education Need of retailed help not generic education Need to renew education services together with companies Distorsion of expectations Best alternatives according to the entrepreneurs: retailed education, networking, supporting marketing and product development, organising sales events, information campaigns and lowering VAT Financial support would be welcome on product development, fairs and exhibitions expenses, and employing the first staff Informaation spread too wide: one only portal would be the best

9 Business support services/ access to innovation and financial services Craft centres, e.g. Taitogroup and local centres Education Shops, promotion Enterprise organisations Rural organisations Centre for Economic Development, Transport and the Environment (ELY-centre)* Plenty of educational and financial support services Support for starting business, e.g. courses Other support programmes e.g. Design start *

10 Business support services/ access to innovation and financial services ELY-centre service listing Advisory, financing and development services for enterprises Developing trade and industry and innovation environments Regional labour and industrial policy Developing the agriculture and rural industries Promoting the fishing Immigration, integration of immigrants and employment Promoting co-operation in adult education Forecasting developments in business and employment trends, and skill and educational needs Planning, procurement and follow-up of vocational and adult education Enhancing the competence of teaching staff and developing student guidance Promoting culture and the creative economy Library services, sports and physical training services and youth services Tasks related to the construction of educational institutions, libraries and sports venues Structural Fund tasks Co-operation with neighbouring areas and international activities

11 Promotion of entrepreneurship amongst specific target groups: female Women s Enterprise Agency ( Assists to start companies Strenghtening competitveness of starting-up and networking Mentoring etc. Low interest rates for loans All in one portal including links Especially useful in ACC sector Services Forms and tools Counseling of starting a company Education adn courses Mentoring Innovation path Links