Open Business Platform In Smart Traffic Ecosystem

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Teemu Heino
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1 Open Business Platform In Smart Traffic Ecosystem August 28 th 2013 Jukka Lintusaari Executive in Residence University of Tampere TAUCHI Research Center Smart Traffic Business Development Chief Operating Officer ITS Factory Tampere Board Member, Head of Innovations ITS Finland Smart Traffic Business Development

Center Smart Traffic Business Development Chief Operating Officer ITS Factory

2 Capabilities of new technologies We always tend to over-estimate the capabilities of new technologies in the short term, Industry revolution with enormous change in expectations and scale but under estimate them in the long term There is no reason for any individual to have a computer in his home." Kenneth H. Olson, President of DEC, Convention of the World Future Society 1977

scale but under estimate them in the long term There is no reason for any individual to have a

3 Hype Cycle for Emerging Technologies

4 Lifecycle Of Technologies And Business Opportunities Over 30 years of mobile voice Smart traffic roadmap needed framework to develop applications (government) funding to boost new services PaYD RuC Navigation

5 The NVIOT Forum Active Companies in the NVIOT Forum Working practices to ensure interoperability for big global multivendor machine cellular telecom network January 17 th,

New Industrial Disruption Car and traffic (r)evolutions 1 st revolution new mass vehicle for transportation 1900 1960 Mechanical car generation 1960 1990 Electronic car generation 1990 2010 Software

We are rapidly moving into a world where vehicle, phone and home/office will be interconnected and allow a seamless experience to the driver B.

6 New Industrial Disruption Car and traffic (r)evolutions 1 st revolution new mass vehicle for transportation Mechanical car generation Electronic car generation Software car generation 2 nd revolution services for connected smart citizens A) Services for connected cars B) Services for smart traffic C) Services for hybrid / electric cars A. We are rapidly moving into a world where vehicle, phone and home/office will be interconnected and allow a seamless experience to the driver B. Vehicle and driver will also be connected to the road infrastructure and they will get real-time for traffic and service information (traffic alerts, expected rush times, weather, free parking lots, real time public transportation information, local services etc) C. European directive ( ) will require electric car charging stations in Europe before Finland has to invest stations (7 000 public stations)

The Business Case Drivers spend only in the USA over 4.

People in western countries spend about two years in traffic

5 Billion USD for traffic sensor installations.

Theoretical capacity of road infrastructure is 6.5 million.

7 The Business Case Drivers spend only in the USA over 4.6 Billion hours each year stuck in traffic. People in western countries spend about two years in traffic during their lifetime California has spent 2.5 Billion USD for traffic sensor installations. Traffic management systems cost over 20% from the whole road budget in EU. Number of cars in Beijing will reach 7 million milestone in Theoretical capacity of road infrastructure is 6.5 million. Beijing will invest 700 m for smart traffic solutions in next 5 Year Plan Environmental requirements and wellbeing will set new requirements to traffic new business opportunities for smart traffic services.

Traffic management systems cost over 20% from the whole road budget in EU. Number of cars in Beijing will reach 7 million milestone in 2015.

8 Current state in application development Non-standard and proprietary interfaces with miscellaneous formats App App Most apps and interfaces owned by traffic information providers with no open interfaces. App App App App App Traffic information provider Traffic information provider App Traffic information provider Traffic information provider Traffic information provider Traffic information provider Traffic information provider Traffic information provider feeds

App App App App App Traffic information provider Traffic information provider App Traffic information provider

9 Target setup for application development Target state: Standard interfaces to raw + option to use from Traffic information providers Your App here! Traffic information providers SIRI DATEX-II Standard Data Interfaces Public transport feeds Traffic flow Parking Pedestrian & Cycling

10 ITS Factory Proving and Innovation Arena for ITS Solutions

11 What is ITS Factory? ITS Factory is a new (est. 2012) innovation, experimentation and development environment, where companies and individual developers can develop, test and productize Intelligent Traffic Systems and Solutions. Open and developer support ITS Test site Standards and roadmap Evangelism and marketing Public-Private partnership by: Local and state administration: City of Tampere, Ministry of Transport and Communication, Finnish Transport Agency, Finnish Transport Safety Agency Education & Research: University of Tampere, Technical University of Tampere, VTT research institute + ~20 Private companies (Traffic operators, product & service companies, traffic information providers, etc.)

12 ITS in Your Pocket -Proven Solutions Driving User Services ITS Finland

13 Asemanseudut Liikenteen ja palveluiden (r)evoluutiota palvelemaan massoja Jukka Lintusaari University of Tampere TAUCHI Research Center Smart Traffic Business Development

14 Muuttumaton peruskonsepti Isot asemat ovat yli sata vuotta vanhoja kaupan ja liikenteen solmukohtia, joissa infrastruktuuri ja kulkuvälineet on uusittu moneen kertaan. Uusiutuminen tapahtuu funktio kerrallaan ja aseman peruskonsepti on säilynyt ennallaan. Smart Traffic Business Development

kulkuvälineet on uusittu moneen kertaan.

asiakasvirtojen ohjaamana rautatieasemien kylkeen.

15 Ensimmäiset matkakeskukset alkoivat kehittyä Rautatieasema alkoi kilpailla perinteisten torien kanssa. Tori oli kaupan keskus, mutta rautatieasemat keskittivät massoja ja aktiivisia kauppiaiat hakeutuivatkin asiakasvirtojen ohjaamana rautatieasemien kylkeen. Koska harva asuu tai tekee töitä ihan rautatieaseman vieresssä, jatkoyhteyksiä tarjoavat palvelut lähtivät vauhdilla kehittymään asemien yhteyteen. Smart Traffic Business Development

16 Perinteiset liikennemuodot pitäneet roolinsa ja pysyneet erillään Taksi on aina seisonut taksijonossa, henkilöauto viedään parkkihalliin ja bussi pysähtyy pysäkillään. Ratikka ja metso koukkaavat aseman kautta jatkaen esikaupunkeihin. Kulkuvälineet ovat pysyneet erillisinä ratkaisuina omilla urillaan ja uusia liikennemuotoja ei ole asemien yhteyteen juurtunut. Smart Traffic Business Development

Ratikka ja metso koukkaavat aseman kautta jatkaen esikaupunkeihin.

17 Odottaminen ja vaihtaminen Matkan tuskallisin osa mutta miksi? Smart Traffic Business Development

18 Paljon uusien teknologioiden kokeiluja Liikkumiseen liittyviä teknologioita testataan laajasti ympäri maailmaa Smart Traffic Business Development

Uusien liikennemuotojen palvelukonseptin

Teknologian testauksesta ja pilotoinnista

lataus ja / tai vuokraus, sähköpolkupyörät jne

infrastruktuurin hankkeilla ja säädöksillä 2.

tilannetiedon hyödyntäminen Palvelukonseptien

19 Uusien liikennemuotojen palvelukonseptin integrointi 1. Teknologian testauksesta ja pilotoinnista palvelun toteutukseen: Kypsien konseptien yrittäjien tukeminen ja integrointi hankkeesiin, esim Car Sharing, sähköautojen lataus ja / tai vuokraus, sähköpolkupyörät jne Liiketoiminnan tukeminen julkisen infrastruktuurin hankkeilla ja säädöksillä 2. Testausympäristön toteuttaminen Liikenteen tilannetiedon hyödyntäminen Palvelukonseptien n integrointi 3. Liiketoiminnan sparraus 4. Tutkimuksen liiketoimintalähtöinen ohjaus Smart Traffic Business Development

Car Sharing, sähköautojen lataus ja / tai vuokraus, sähköpolkupyörät jne Liiketoiminnan tukeminen julkisen infrastruktuurin hankkeilla ja

20 Smart Cities and Communities EIP EIP = European Innovation Partnership brings together cities, industry and citizens, to develop urban systems and infrastructures of tomorrow Aim: to improve urban life through more sustainable integrated solutions Combines ICT, Energy and Transport management Funding through existing instruments: Horizon 2020, Era-NET Implementation through Lighthouse projects (large scale) and other specific projects and actions Implementation phase will begin early 2014 under H Stakeholders platform DM

Funding through existing instruments: Horizon 2020, Era-NET Implementation through Lighthouse projects (large scale) and other specific projects and

Smart Traffic Business Development Team in the University of

universities in Tampere and industrial partners.

practices and tools for selected ecosystems to grow and get

21 Smart Traffic Business Development Team in the University of Tampere is part of RICTI-program funded by Tekes, universities in Tampere and industrial partners. RICTI Re-establishing Finnish ICT Industry develops working practices and tools for selected ecosystems to grow and get into international markets. Jukka Lintusaari Tel

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