Kuluttajaliitto - Konsumentförbundet The Consumers' Association of Finland

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2 The Food Waste Week AIM To build a communication network talking about food waste at the same time. TARGET GROUPS 1) Partners: companies, organizations, associations any c/o/a which reaches consumers in it s own communication through different partners we reach different consumer groups we offer our partners a communication package, which includes facts and tips about food waste. Our partners may use this as a source of information for their communication during the week minimize the effort our partners had to do to participate 2) Media 3) Consumers

3 Food Waste Week 2014 About 80 communication partners contact to over consumers? A lot of unofficial partners talking about food waste Over 30 food bloggers sharing recipies Activities in the social media: - Facebook more than visits during the week - sharing partner activities, tips brought up by bloggers, news about food waste, Instagram competition A new comic strip every day Newpapers (120 articles / 18 days) mentioning Food Waste Week and/or writing articles and sharing tips Tv-shows and several radio shows talking about food waste

4 2014 Partners forming a network Agronomiliitto Aino Aitojamakuja.fi Aleksia ruokapalvelut Apetit Arktiset Aromit ry Arla Compass Group Dodo ry/ Haarukanjälki Ekokumppanit Eskimo Finland Espoo Catering Evira Fazer Foodwest Oy Foodycle Festival Helsingin kaupunki, opetusvirasto Helsingin seudun ympäristöpalvelut (HSY) HOK-Elanto Hyötykasviyhdistys ISS Palvelut Joensuun kaupungin ravintopalvelut Järvenpään Ravitsemispalvelut Kajaanin Mamselli Kauppahalli 24 Kesko Kotien Puolesta Keskusliitto Ry Kulturkontakt Nord Kuntaliitto Kylän Kattaus Leipätiedotus Leipäviikko Lidl Suomi Linnan Ateria Maa- ja kotitalousnaiset Maa- ja metsätalousministeriö Martat Marthaförbundet Metsä Tissue Mikkelin Ruoka- ja puhtauspalvelut Motiva MTK MTT Oulun Serviisi Palmia Piltti Pingviini Päijät-Hämeen Jätehuolto Oy Päivittäistavarakauppa ry Raisio Raision ammattioppilaitos Roskalavapaviljonki (Helsingin juhlaviikot) Ruohonjuuri Ruokaosuuskunta Kaupunkilaisten oma pelto Ruoka-Suomi Ruokatieto Yhdistys Saarioinen Savonlinnan Ruoka- ja siivouspalvelut Servica SFA Consulting Marketing Group Sipoon Ruokapalvelut Sitra Sodexo SOK Sunborn Saga Oy Suomen 4H-liitto Suomen Nestlé Suomen Ympäristökasvatuksen Seura Suomi syö ja juo Svenska lantbruksproducenternas centralförbund Syö hyvää -hanke Turun ekotukihenkilöt Turun Osuuskauppa Turun seudun kiinteistöpalvelu Arkea Tuusulan Ruokapalvelut UNRIC Uusiouutiset Yhteismaa ry/ Nappi Naapuri

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7 Events during the Food Waste Week 6 local events around Helsinki region at Prisma supermarkets exposing the annual amount of food waste of an average Finnish consumer Saa syödä (You may eat it) meals made form retail food waste Ciné ONU night presented Taste the Waste movie License to eat - seminar

8 A gloomy home - There s a bad feeling in our new home. - Yes. It s messy and someone stinks. - They just dumped me in the cart without a thought. - Me too. I think that s the way we all got here. - You still have a chance. They always take to freshest ones out.

9 A tough job - Hi! I m a new plate here. This must be a great place? - It s a really hard job sometimes. They just pile so much food on you. - Do they eat it all? - Well now I got a gig! The worst part is that there is so much leftovers!

10 Food Waste Week low budget (20 000e) very cost effective communication low threshold simple no one is blamed or pinpointed easily dublicated anywhere

11 How about an International Food Waste Week?