Kuluttajaliitto - Konsumentförbundet The Consumers' Association of Finland

Transkriptio

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2 Background in 2012 We must try to reach the ones that are not so interested in the topic We need a low budget, low treshold program We need some help in sending the message

3 The Food Waste Week AIM To build a communication network talking about food waste at the same time. TARGET GROUPS 1) Partners: companies, organizations, associations any c/o/a which reaches consumers in it s own communication through different partners we reach different consumer groups we offer our partners a communication package, which includes facts and tips about food waste. Our partners may use this as a source of information for their communication during the week minimize the effort our partners had to do to participate 2) Media 3) Consumers

4 Food Waste Week 2013 Over 30 partners using their own communication channels Over 40 food bloggers writing about food waste Activities in the social media: - Facebook more than visits during the week - sharing partner activities, tips brought up by bloggers, news about food waste A new comic strip every day Tens of newpapers mentioning Food Waste Week and/or writing articles and sharing tips tv-shows and several radio shows talking about food waste 6 local events around Finland performed by The Rural Women s Advisory Organisation

5 FOOD WASTE WEEK

6 FWW is growing! About 80 communication partners contacting? /?million? consumers A lot of unofficial partners talking about food waste Food bloggers sharing recipies Very active social media: Facebook, Instagram (competition), Twitter Newspapers, Radio (& Tv channel?)

7 2014 Partners forming a network Agronomiliitto Aino Aitojamakuja.fi Aleksia ruokapalvelut Apetit Arktiset Aromit ry Arla Compass Group Dodo ry/ Haarukanjälki Ekokumppanit Eskimo Finland Espoo Catering Evira Fazer Foodwest Oy Foodycle Festival Helsingin kaupunki, opetusvirasto Helsingin seudun ympäristöpalvelut (HSY) HOK-Elanto Hyötykasviyhdistys ISS Palvelut Joensuun kaupungin ravintopalvelut Järvenpään Ravitsemispalvelut Kajaanin Mamselli Kauppahalli 24 Kesko Kotien Puolesta Keskusliitto Ry Kulturkontakt Nord Kuntaliitto Kylän Kattaus Leipätiedotus Leipäviikko Lidl Suomi Linnan Ateria Maa- ja kotitalousnaiset Maa- ja metsätalousministeriö Martat Marthaförbundet Metsä Tissue Mikkelin Ruoka- ja puhtauspalvelut Motiva MTK MTT Oulun Serviisi Palmia Piltti Pingviini Päijät-Hämeen Jätehuolto Oy Päivittäistavarakauppa ry Raisio Raision ammattioppilaitos Roskalavapaviljonki (Helsingin juhlaviikot) Ruohonjuuri Ruokaosuuskunta Kaupunkilaisten oma pelto Ruoka-Suomi Ruokatieto Yhdistys Saarioinen Savonlinnan Ruoka- ja siivouspalvelut Servica SFA Consulting Marketing Group Sipoon Ruokapalvelut Sitra Sodexo SOK Sunborn Saga Oy Suomen 4H-liitto Suomen Nestlé Suomen Ympäristökasvatuksen Seura Suomi syö ja juo Svenska lantbruksproducenternas centralförbund Syö hyvää -hanke Turun ekotukihenkilöt Turun Osuuskauppa Turun seudun kiinteistöpalvelu Arkea Tuusulan Ruokapalvelut UNRIC Uusiouutiset Yhteismaa ry/ Nappi Naapuri

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10 6 local events around Helsinki region at Prisma supermarkets exposing the annual amount of food waste of an average Finnish consumer

11 A gloomy home - There s a bad feeling in our new home. - Yes. It s messy and someone stinks. - They just dumped me in the cart without a thought. - Me too. I think that s the way we all got here. - You still have a chance. They always take to freshest ones out.

12 A tough job - Hi! I m a new plate here. This must be a great place? - It s a really hard job sometimes. They just pile so much food on you. - Do they eat it all? - Well now I got a gig! The worst part is that there is so much leftovers!

13 We didn t get ready Food Waste Week 2015