CASE STUDY - The UniSport way to enhance wellbeing at the university community

Transkriptio

1 Závěrečná konference projektu OP VK, KTV FP TUL, CASE STUDY - The UniSport way to enhance wellbeing at the university community , Technical University of Liberec International Conference: Teaching Innovation of Physical Education and Sport within the Concept of an Active Lifestyle. Mr. Mika Suikki, Director Of Sports TENTO PROJEKT JE SPOLUFINANCOVÁN EVROPSKÝM SOCIÁLNÍM FONDEM A STÁTNÍM ROZPOČTEM ČESKÉ REPUBLIKY. R. č. projektu: CZ.1.07/2.2.00/

2 Facts about me MR. MIKA SUIKKI Education 1990 Career Family Master of Physical Education (P.E. teacher) University of Jyväskylä, Finland Teacher, Secondary and High school, Jyväskylä Sports secretary, University of Helsinki Director of Sports, University of Helsinki Director of Sports, UniSport Live in Espoo (Neighbour city of Helsinki) Wife and two daughters (16 and18 years) Hobbies Sports in all kind (floorball, c-c skiing, golf ) A lot of maintaining work at the summer house 2

3 Higher Education in Finland 5,4 million inhabitants 15 Universities ( students) 24 Universities of Applied Sciences ( students) 50% of the finnish people age are students of higher education 3

4 University Sports in Finland Mainly not connected to studies (few universities give credit points) Target is to support studies and students adapt healthy life long habit Voluntary based, recreational and well being oriented sports 21% participate in University Sports No legislation or obligation to the universities ->quality and resources varies a lot Every fourth year (latest 2012) is published Student Health Survey, sports is a part of the survey Guidelines for University Sports were published in 2011 Follow up survey of fulfilling the guidelines were executed in 2013 (Barometer of University Sports) 4

5 Barometer indicators: A= Strategy B= Financing C= Human resources D= Facilities E= Feedback F= Variety of services G= Activating programmes H= Participation Code: Fulfills guidelines Below guidelines Clearly below No info 5

6 Explanations for indicators Suositus Indikaattorin tulkinta Suositustaso A Suositukset korkeakoulun strategiassa 1 Ei mainittu tai huomioitu korkeakoulun strategiassa 2 Mainittu lyhyesti 3 Lueteltu lyhyesti tavoitteet ja keinot 4 Liikunta selkeästi yksi korkeakoulun kehittämistavoitteista 3 tai 4 B Korkeakoululiikunnan rahallinen panos per opiskelija C Korkeakoululiikunnan henkilötyövuodet / 1000 opiskelijaa Korkeakoululiikunnan rahoitus / perustutkinto-opiskelijoiden määrä Korkeakoululiikunnan suunnittelu- ja tukipalveluiden henkilötyövuodet 5000 perustutkinto-opiskelijaa kohden vähintään 30 vähintään 1 D Liikuntatilat / 1000 opiskelijaa Liikuntatilojen määrä tuhatta perustutkinto-opiskelijaa kohden vähintään 1 E Palautetta kerätään käyttäjiltä sekä koko korkeakouluyhteisöltä F Liikuntatarjonta sisältää monipuolisesti lajeja ja huomioi erilaisten liikkujien tarpeet G Uusien opiskelijoiden aktivointi sekä palveluketju opiskelijaterveydenhuollon ja liikuntapalveluiden välillä 2 Palautetta kerätään sekä käyttäjiltä että koko korkeakouluyhteisöltä 1 Palautetta kerätään joko vain käyttäjiltä tai kaikilta (ei erikseen käyttäjiltä) 0 Palautejärjestelmää ei ole 3 Tarjolla opiskelijoiden mielestä viisi tärkeintä lajia sekä vähintään viisi muuta lajia 2 Tarjolla viisi tärkeintä tai neljä tärkeintä mutta yhteensä vähintään 10 lajia 1 Viidestä tärkeimmästä alle viisi ja yhteensä alle 10 lajia 2 Uusien aktivointi ja palveluketju 1 Jompikumpi, palveluketju tai uusien aktivointi 0 Ei kumpaakaan H Korkekoululiikunnan käyttäjämäärä Liikuntapalveluiden käyttäjiä perustutkinto-opiskelijoista % alle 15 % puutteellinen, tyydyttävä, hyvä, yli 50 erinomainen

7 What is UniSport? UniSport is a joint organization of Aalto University and University of Helsinki operating in capitol region (Espoo/Helsinki). Organisationally it is a Independent Institute of University of Helsinki (UH) UniSport offers a wide selection of sports and wellness services focused on students and staff but all services are open for everybody. 7

8 UniSport Stakeholders Established in 2010 Created by a merger of the Helsinki School of Economics, Helsinki University of Technology and the University of Art and Design Helsinki. 6 schools on three campuses Second biggest university in Finland Budget 418 MEUR Students , staff Established in Faculties on four campuses Biggest University in Finland Budget 700 MEUR Students , staff TOP 100 University 8

9 Our mission, vision and values UniSport s mission is to promote well-being in university communities by: Increasing the awareness of the individuals personal well-being; Enabling the practice of physical exercise; Creating an fitness-positive atmosphere. Our vision is that physical exercise is part of the life of every university student and employee. The UniSport values are: Active participation; A sense of community; Responsibility; Well-being; Ease of access. 9

10 UniSport operates in six campuses Sports facilities are available on all Aalto an UH campuses. Otaniemi Meilahti Kumpula Viikki Töölö City Center 10

11 UniSport in a nutshell (2014) Customers (persons) customers in UH and Aalto Others Co-op Universities Other students 11

12 UniSport in a nutshell (2014) On average 37% of UH and Aalto people are using our services. Reaching rate among students and staff in Aalto and UH (2014) 39% 37% 36% 36% 33% 34% 35% 36% 37% 38% 39% 40% Aalto students UH students Aalto staff UH staff 12

13 UniSport in a nutshell (2014) Visits/year by service Others Courses Club activities Facility bookings Season ticket million visits in

14 Sports facilities by Campuses 2014 ( m 2 ) Meilahti 12% Töölö 7% Viikki 13% Otaniemi 38% Kumpula 15% Keskusta 15% Facilities are open 360 days/year, from early morning until late night. Every sports centre has a reception open during the opening hours. 14

15 UniSport Personnel Employees by Contract type N=197 (2014) 59; 30% 125; 63% 13; 7% Full-time ( %) Part-time (< 50%) Instructors and other hourly paid UniSport has 200 employees hired by different contracts 15

16 Organisation chart Board Director of Sports Head of Administration Head of Developement Head of Sports Head of Sports Planners and Personnel secretary Head of Sports Services Head of Sales and Marketing Head of Sports Head of Sports Head of Sports Head of Sports Management group Supervisor Coordinators Shift supervisors Receptionists Massaeur (-euse) Instructors 16

17 Process chart Customer needs s e r v i c e s f o r c u s t o m e r s Sports and well being services Customer expierience Sales and marketing Followup Communication and PR Administration and personnel services Conduct of Business S u p p o r t f u n c t i o n s

18 Financing INCOMES BY SOURCE 2014 (1 000 E) TOT 7,71 ME Sales UH Aalto Other EXPENSES BY SOURCE 2014 (1 000 E) TOT 7,76 ME Premises Labor costs Outsourcing services Materials and Supplies Others 1 350; 18% 3; 0% 227; 3% 616; 8% 408; 5% 3 733; 48% 3 564; 46% 2 620; 34% 2 949; 38% University funding to UniSports is ~0,36% of their total costs 18

19 Financing Price list Estimated value per visit is 7,62 euro. Average expenditure/customer/ye ar is 288 euro. Services are open for everybody. Student and staff prices are very low with the help of university subsidies. 19

20 saunayoga UniSport activates university people - Basic programmes Training Card: For the active or would-be-active fitness enthusiasts (gym, group training). Courses: For learning a new sport or fitness activity or deepen your existing skills. Individual services: Services to get or keep you going (fitness test, massage, PT, exercise programme). 20

21 UniSport activates university people - Basic programmes Club activities: Dozens of Clubs (martial arts, dance, ball sports etc.). Ball sport leagues and tournaments: Just-for-fun intramural competitions! Court and gym reservations: Weekly practice session for your own team, workmates, friends - you name it! 21

22 UniSport happenings for existing customers Late night with UniSport 22

23 UniSport happenings for existing customers Dancing tuesday Spin Fiesta, Language day (training sessions in different languages) 23

24 UniSport activates university people Additional programmes Sports Tutor Programme for first year students Campaigns (Bring your friend for free on valentine s day, fit for summer etc.) Programme for academic leaders Info desks in happenings 24

25 UniSport activates university people Intervention programme for inactive people 25

26 UniSport as a part of university community Welfare days for Faculties and Departments Welcome fair for international students UH and Aalto opening carnivals of academic year Welcome to the University for new staff members Lectures 26

27 27

28 Thank you! Mika Suikki Director of Sports