The Baltic Guide Newspapers

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1 The Baltic Guide Newspapers The Baltic Guide has been in print for 25 years. Our main goal is to reach as many tourists visiting Estonia with our Finnish and Russian publications. Content for each paper is tailored for its readers. Each paper's editor is a native speaker of the specified language. Visit our website here: A free newspaper about Estonia. Distributed in Finland and Estonia since issues yearly. Circulation 35,00050,000 copies per month. About 50 % of our newspapers are distributed directly in Finland. Pick up your copy in Finland and Estonia in ports, hotels, restaurants, tourist information points, fairs, airports, and more. The Baltic Guide in Russian A free newspaper about Estonia. Published since issue per year: May and December. Circulation: 30,00040,000 copies per issue. Distributed in Estonia and Russia. Pick up your copy in Tallinn s ports, airport, hotels throughout Estonia, restaurants, and more. Available at the Estonian Embassy in Moscow, the Estonian Consulate in St. Petersburg, Temptrans buses, Presto buses, and more.

2 Estonia is the most popular travel destination for Finns. Sweden falls in second place. Source: Board of Statistics Finland, 2018 Norway Sweden Finland Estonia In comparison to last year, in 2017 the number of Finnish tourists that came to Estonia grew by 4.3 %. Source: Board of Statistics Finland, 2017 There are on average 16,000 Finns in Estonia every day. Source: Bank of Estonia, % of foreign tourists to Estonia are Finnish. 65 % 35 % 49 % of EU tourists in Estonia are Finnish. Source: Bank of Estonia, % 49 %

3 35 % of foreign tourists to Estonia seeking overnight accommodation are Finnish. Source: Board of Statistics, 2017 Throughout the year 2017, Finns seek overnight accommodation in Estonia approximately 1.5 million times. In addition day trips or overnight stays (on the cruise ship) are made as well. Source: Board of Statistics Finland, % of trips are made by residents of the capital region. 74 % of trips are made by southern Finns. Source: Tutkimus ja Analysointikeskus TAK Oy In 2017, 747,295 days were spent in Estonia by Finns from January to June. Source: Statistics Office, accommodation services used, 2017

4 92 % of Finnish tourists arrive in Estonia through Helsinki and Tallinn ports, 8 % arrive overnight. Source: Board of Statistics Finland, 2016 The Baltic Guide is available for free at ports in Tallinn and Helsinki, as well as at Tallinn Airport million ferry trips between Helsinki and Tallinn are done every year (2017). Air travellers travelled between Estonia and Finland 261,000 times last year. The majority of travellers were Finns. In absolute terms, Finns travel return 2,390,000 times for personal trips and 360,000 times for work. Source: Finavia, Helsingin Sataman Vuosikertomus, Board of Statistics, 2016 The finnish tourists spent almost 2.5 million days in Estonia during the first 6 months of Source: Bank of Estonia, finnish russians latvians japanese chinese

5 Finnish tourist profile: 5574 Age: % 23% 48% 3654 Income: 80120,000 / year 14 % 44 % 4080,000 / year 42 % 4080,000 / year Sex: Residence: 48% 52% women km from Helsinki 300km + Helsinki and surrounding areas 5% 11% under 100 from Helsinki 34% 14% men km from Helsinki 29% Source: Board of Statistics Finland, 2016

6 Money spent by Finnish tourists in Estonia: Percentage of tourists % 44 % Restaurants and cafés Hotels 22 % 22 % Spas, saunas Hair and beauty 11 % 11 % Opera, theatre, museums, and other cultural attractions Sport and leisure activities (golf, dancing, etc) 5 % 4 % 1 % 5 % Medical and dental services Repair and maintenance services Optometry Other Source: Kaupan Liitto / TAK 2018 A finnish tourist spends about 129 a day when visiting Estonia. It s more than any other tourist group. During 2017 the finnish tourists spent over 800 million euros in Estonia. It s 4 times more than the next biggest tourist group, the russians Sources: EAS and The Statistics bureau: How tourists spent their money during Estonian Central Bank: Report of travels to Estonia. ERR news finnish russians germans latvians swedish norwegian 0

7 TBG Reader's Survey: The Baltic Guide reader's survey reached 78 % of readers who answered questions about advertising. Tallinnan lentoasema Business Lounge Business Lounge odotussalissa on pieni kirjasto, tietokoneita, tuoreita sanomalehtiä, televisioita ja viihtyisiä paikkoja, joissa voi lukea ja nauttia kahvia. Vierailijoille tarjoillaan virvoitusjuomia, alkoholijuomia ja välipaloja. Business Lounge palvelee useiden yhteistyökumppaneina olevien lentoyhtiöiden businessluokan matkustajia sekä Priority Pass, Dragon Pass ja Airport Angel vipasiakasohjelman jäseniä ja Diners Club kortin haltijoita. 30 Kertamaksu matkustajilta, joilla ei ole vapaaseen pääsyyn oikeuttavaa lentolippua tai asiakaskorttia vuotiaat lapset Tervetuloa Business Loungeen! Tiedustelut sähköposti: lounge@tll.aero puhelin: LASIT 1 HINNALLA osta YKSITEHOT 69 ALK. MONITEHOT 139 ALK. SAAT ANNA Kampanjan säännöt Instrun myymälöissä. Tarjous voimassa asti. Juuri Sinulle sopivat silmälasit. TALLINN: Viru Keskus tel , Ülemiste Center tel , Stockmanni kaubamaja V korrus tel , Kristiine kaubanduskeskus tel , Magistrali Keskus tel , Lasnamäe Centrum tel , Sikupilli Keskus tel , Haabersti 1 tel TARTU: Tartu Kaubamaja tel , Eeden, Kalda tee 1c tel , Lõunakeskus tel PÄRNU: Rüütli 24, tel HAAPSALU: Rannarootsi tee 1, Uuemõisa küla, tel VILJANDI: Centrum, tel NARVA: Tallinna mnt 19c, tel RAKVERE: Vilde 14, tel KOHTLAJÄRVE: Vironia Keskus, Järveküla tee 50c, tel RAPLA: Rappeli Keskus, Tallinna mnt 4, tel KURESSAARE: Kohtu 1a, tel We offer advertisement translation that will be written for Finnish readers. Source: TBG Reader's Survey, 2014

8 The Finnish Edition of The Baltic Guide is a tourist newspaper for Finnish tourists to Estonia and has been printed since The Finns know The Baltic Guide well. Our professional native Finnish speaking editors, who reside in Estonia, write the articles, adhering to high journalistic standards. The newspaper is therefore a trusted source of information. Articles cover different themes about Estonia The newspaper is published 12 times per year. The Baltic Guide covers: Culture, entertainment, youth culture, and activities; News and current events; Estonian culture and nature; Restaurants and cafés; Accommodation; Health and beauty; Shopping; Boutiques and markets; Real estate and much more. The paper includes maps, travel information, suggestions from our editors, different products and price comparisons. The Baltic Guide s online version can be read at: where you will also find a pdf version of the paper. (KUVA: TIETONEEN RUUDULTA TBG:N KOTISIVUISTA)

9 Circulation of the Finnish Edition of The Baltic Guide is 35,00050,000 copies per month, of which about 50 % is distributed in Finland paid subscriptions in Finland. One newspaper is read on average by 2.2 readers. Source: The Baltic Guide Reader s Survey The newspaper has approximately 160 distribution points throughout Estonia, including: Ports; Airports; Hotels; Restaurant and cafés; Shopping centres and shops; Tourist information points, etc. The Baltic Guide is distributed in Finland at: Ports; Convention Centres, seminars, and special Estonianthemed events; For sale at Rkiosks Subscriptions (thousand) 40 The newspaper is free and can be found in Baltic Guide newspaper stands Circulation comparison between The Baltic Guide and Estonia s most popular publications: Source: Estonian Newspaper Association, May The Baltic Guide Kroonika+Nädal Eesti Ekspress National Geograp. 13,0 13,0 Kodutohter Kodukiri 12,6 Kodu&Aed Tehnikamaailm 12,2 11,4 9,7 Autoleht Eesti Naine 9,2