The Baltic Guide Newspapers

Transkriptio

1 The Baltic Guide Newspapers The Baltic Guide has been in print for 23 years. Our main goal is to reach as many tourists visiting Estonia with our Finnish, English, Russian, and Estonian publications. Content for each paper is tailored for its readers. Each paper's editor is a native speaker of the specified language. Visit our website here: More information about us: The Baltic Guide in Finnish - A free newspaper about Estonia. - Distributed in Finland and Estonia since issues yearly. - Circulation 40,000-60,000 copies per month. - About 50 % of our newspapers are distributed directly in Finland. - Pick up your copy in Finland and Estonia in ports, hotels, restaurants, tourist information points, fairs, airports, and more. The Baltic Guide in English - A free newspaper about Estonia. - Published since issues yearly. - Circulation 15,000-20,000 copies per month. - Pick up your copy in Tallinn s ports, airport, hotels throughout Estonia, restaurants, and more. The Baltic Guide in Russian - A free newspaper about Estonia. - Published since issue per year: May and December. - Circulation: 30,000-40,000 copies per issue. - Distributed in Estonia and Russia. - Pick up your copy in Tallinn s ports, airport, hotels throughout Estonia, restaurants, and more. - Available at the Estonian Embassy in Moscow, the Estonian Consulate in St. Petersburg, on Nordica and Adria flights, Temptrans buses, Presto buses, and more. The Baltic Guide in Estonian - A free newspaper about Finland. - Published since Quarterly. - Circulation 30,000 per issue. - About 60% of our newspapers are distributed directly in Finland. - Pick up your free copy in Estonia and Finland: at ports, hotels, restau rants, tourist information points, fairs, and more.

2 Estonia is the most popular travel destination for Finns. Sweden falls in second place Source: Board of Statistics Finland, 2015 Norway Sweden Finland Estonia In comparison to last year, in 2016 the number of Finnish tourists that came to Estonia grew by 6.2 % Source: Board of Statistics Finland, 2016 There are on average 20,000 Finns in Estonia every day. Source: Bank of Estonia and Board of Statistics Finland, % of foreign tourists to Estonia are Finnish. 62 % 38 % 53 % of EU tourists in Estonia are Finnish. Source: Bank of Estonia, % 38% 47 % 53 %

3 51 % of foreign tourists to Estonia seeking overnight accommodation are Finnish Source: Board of Statistics, 2015 Throughout the year, Finns seek overnight accommodation in Estonia approximately 1.7 million times Source: Board of Statistics Finland, % of trips are made by residents of the capital region. 74 % of trips are made by southern Finns. In 2015, 997,092 days were spent in Estonia by Finns from January to July. In 2016, during the same time, that number was 1,053,950 days. It is an increase of about 6 % Source: Statistics Office, accommodation services used, 2016

4 92 % of Finnish tourists arrive in Estonia through Helsinki and Tallinn ports, 8 % arrive overnight Source: Board of Statistics Finland, 2015 The Baltic Guide in Finnish The Baltic Guide is available for free at ports in Tallinn and Helsinki, as well as at Tallinn Airport 8.4 million ferry trips between Helsinki and Tallinn are done every year (2015). This means approximately 4.2 million travellers. This means approximately 4.2 million travellers. Air travellers travelled between Estonia and Finland 231,000 times last year. The majority of travellers were Finns. In absolute terms, Finns travel return 2,480,000 times for personal trips and 262,000 times for work. Source: Finavia, Helsingin Sataman Vuosikertomus, Board of Statistics, 2015

5 Finnish tourist profile: Age: % 23% 48% Income: ,000 / year 14 % 44 % 40-80,000 / year 42 % 40-80,000 / year Sex: Residence: 48% 52% women km from Helsinki 300km + Helsinki and surrounding areas 5% 11% under 100 from Helsinki 34% 14% men km from Helsinki 29%

6 Money spent by Finnish tourists in Estonia: Percentage of tourists % Restaurants and cafés 43 % Hotels 23 % Drugstores 21 % Hair and beauty 20 % Spas, saunas, tanning beds, etc 10 % Opera, theatre, museums, and other cultural attractions 6 % Medical and dental services 5 % Sport and leisure activities (golf, dancing, etc) 4 % Repair and maintenance services 3 % Optometry 2 % Sewing and tailor services 6 % Other Source: Statistics bureau border survey of Finnish travel to Estonia, 2016 The average Finns spends 210 in Estonia and 150 on the ferry. Source: Board of Statistics Finland, 2016 Finnish tourists who seek overnight accommodation spend 440. Source: Board of Statistics Finland, 2016 Together, Finns spend 970 million of travel to Estonia. Source: Board of Statistics Finland, 2016

7 The Baltic Guide in Finnish TBG Reader's Survey: The Baltic Guide reader's survey reached 78 % of readers who answered questions about advertising ravintolat 20 Tallinnan lentoasema Business Lounge Business Lounge odotussalissa on pieni kirjasto, tietokoneita, tuoreita sanomalehtiä, televisioita ja viihtyisiä paikkoja, joissa voi lukea ja nauttia kahvia. Vierailijoille tarjoillaan virvoitusjuomia, alkoholijuomia ja välipaloja. 30 Rakkaudesta itämaiseen ruokaan Ravintola Satay tarjoaa Thaimaan ja Tiibetin herkkuja. 7 Aasia Kertamaksu matkustajilta, joilla ei ole vapaaseen pääsyyn oikeuttavaa lentolippua tai asiakaskorttia Keittiömestari Parsuram Bhandarin juuret ovat Nepalissa. Business Lounge palvelee useiden yhteistyökumppaneina Keittiömestari TEKSTI KRISTINA LUPP, KUVA ANDREI CHERTKOV olevien lentoyhtiöiden businessluokan matkustajia sekä Parsuram Bhandarin juuret ovat Nepalissa. Priority Pass-, Dragon Pass- ja Airport Angel vip-asiakasohjelman Kansainvälinen ruokakulttuuri valjäseniä ja Diners Club -kortin haltijoita. Tervetuloa Business Loungeen! T H E B A LT I C G U I D E S Y Y S K U U taa jatkuvasti isompaa jalansijaa Tallinnan ravintolamarkkinoilla. Aasialaisia ravintoloita japanilaisista vietnamilaisiin on avattu tiheään tahtiin viime aikoina. Satay on jo saavuttanut vakiintunen aseman kovassa kilpailussa. Tiedustelut Lounasaikaan paikka täyttyy bisnesasiakkaista ja iltaisin se tarjoaa sähköposti: lounge@tll.aero illallisille rauhalliset ja viihtyisät puhelin: puitteet. Satayn ruokalistalla näkyy vaikutteita monesta aasialaisesta keittiöstä kuten thaimaalaisesta, tiibetiläisestä sekä intialaisesta. The Baltic Guide kotiin kannettuna! Tilaa netistä Ruokalistalla valinnanvaraa on niin paljon, että valinta voi tuottaa vaikeuksia. Me aloitimme hunajakaramellisoiduilla possuribseillä, jotka olivat suussa sulavan herkullisia. Vegevaihtoehtona rapea munakoiso seesamikastikkeella oli mielenkiintoinen ja maistuva uusi tuttavuus. Varma valinta alkuruuaksi olisivat tietenkin olleet satayt, mutta tällä kertaa ne jäivät väliin. Annokset olivat isoja, joten vatsat alkoivat olla melko täynnä jo alkupalojen jälkeen. Pääruuaksi listalla olisi ollut kiinnostavia curryja ja kekseliäitä salaatteja, mutta sopivaksi testiannokseksi löytyi lopulta pad thai. Klassikkoannos kanaa, nuudeleita ja pähkinöitä 3 oli juuri sellainen kuin pitääkin. Jälkiruokana yhtä perinteinen fri2 12-vuotiaat teerattu banaani täydensi aterian. lapset Paikan sisustuksessa on onnistuttu yhdistämään modernia tyyliä kodikkaaseen ilmapiiriin. Palvelusta lisäpisteitä tulee asiantuntevista neuvoista, tarjoilijat selvästi osaavat asiansa. Kasvissyöjille on runsaasti vaihtoehtoja. Mistä löytää? Satay, Narva mnt 7, Tallinna. Karttakoodi a Alkuruuat: 5,70 10 euroa Pääruuat: 6 21 euroa Jälkiruuat: 3 5,80 euroa IIII I IIII I I IIIII I II I II I I LASIT 1 HINNALLA 36,- euroa/vuosi (sis. alv) osta YKSITEHOT ALK. 69 MONITEHO T ALK. 139 A ANN SAAT Kampanjan säännöt Instrun myymälöissä. Tarjous voimassa asti. Juuri Sinulle sopivat silmälasit. TALLINN: Viru Keskus tel , Ülemiste Center tel , Stockmanni kaubamaja V korrus tel , Kristiine kaubanduskeskus tel , Magistrali Keskus tel , Lasnamäe Centrum tel , Sikupilli Keskus tel , Haabersti 1 tel TARTU: Tartu Kaubamaja tel , Eeden, Kalda tee 1c tel , Lõunakeskus tel PÄRNU: Rüütli 24, tel HAAPSALU: Rannarootsi tee 1, Uuemõisa küla, tel VILJANDI: Centrum, tel NARVA: Tallinna mnt 19c, tel RAKVERE: Vilde 14, tel KOHTLA-JÄRVE: Vironia Keskus, Järveküla tee 50c, tel RAPLA: Rappeli Keskus, Tallinna mnt 4, tel KURESSAARE: Kohtu 1a, tel We offer advertisement translation that will be written for Finnish readers. Source: TBG Reader's Survey, 2014

8 From January - August 2016, 661,856 Finnish tourists spent the night in Estonia. This average was over five times higher than any other nationality Source: EAS, 2016 Finland Russia Germany Latvia Sweden Lithuania UK USA China Helsinki and Tallinn price comparisons 2015 HAIRDRESSER women s haircut and colour TALLINN HELSINKI DENTIST TALLINN HELSINKI consultation 0-20 treatment consultation 8-57 treatment CAR REPAIR (includes oil and filter change, and oil check) TALLINN HELSINKI

9 The Baltic Guide in Finnish The Finnish Edition of The Baltic Guide is a tourist newspaper for Finnish tourists to Estonia and has been printed since The Finns know The Baltic Guide well. Our professional native Finnish speaking editors, who reside in Estonia, write the articles, adhering to high journalistic standards. The newspaper is therefore a trusted source of information. Articles cover different themes about Estonia The newspaper is published 12 times per year. The Baltic Guide covers: - Culture, entertainment, youth culture, and activities; - News and current events; - Estonian culture and nature; - Restaurants and cafés; - Accommodation; - Health and beauty; - Shopping; - Boutiques and markets; - Real estate and much more. The paper includes maps, travel information, suggestions from our editors, different products and price comparisons. The Baltic Guide s online version can be read at: where you will also find a pdf version of the paper. (KUVA: TIETONEEN RUUDULTA TBG:N KOTISIVUISTA)

10 Circulation of the Finnish Edition of The Baltic Guide is 40,000-60,000 copies per month, of which about 50 % is distributed in Finland paid subscriptions in Finland. One newspaper is read on average by 2.2 readers Source: The Baltic Guide Reader s Survey The Baltic Guide Kroonika+Nädal National Geograp Circulation comparison between The Baltic Guide and Estonia s most popular publications: Source: Estonian Newspaper Association, October 2016 Eesti Ekspress Kodu&Aed Eesti Naine Kodutohter Kodukiri Tehnikamaailm Autoleht The newspaper has approximately 160 distribution points throughout Estonia, including: - Ports; - Airports; - Hotels; - Restaurant and cafés; - Shopping centres and shops; - Tourist information points, etc. The Baltic Guide is distributed in Finland at: - Ports; - Convention Centres, seminars, and special - Estonian-themed events; - For sale at R-kiosks The newspaper is free and can be found in Baltic Guide newspaper stands.