FOR EASIER HOUSING AND GARDENING

Transkriptio

1 FOR EASIER HOUSING AND GARDENING CROSSMEDIA PRICE LIST 2019

2 CROSS MEDIA everything under one roof There are more than 1,45 million single households in Finland and more than half of the population lives in them. This group with a huge buying power is for many companies the most important customer group. To reach them effectively, you need to use several different media types. We offer them all everything under one roof. Pientalo ja piha magazine, also digitally Pientalo ja piha -magazine is a true mass media. It reaches more than two million Finns five times in a year. For many of them it is the only regularlyread magazine. The magazine also exists in a scalable digital version that anyone can read on suomela.fi-website. Social media Facebook, Instagram and YouTube are the most popular some-channels in this target group. Our Facebook-community consists of really active followers all over Finland. We reach this group very fast and cost effectively. Suomela.fi newsletter Suomela.fi has about newsletter subscribers. They get each Thursday a newsletter full of interesting articles and news. It is a very fast and efficient marketing channel. Did you know, that % of small houses owns atleast one car. 2

3 When separate medias form an entity of context that helps marketer to reach the target group effectively and versatilely, we talk about Cross Media. Suomela.fi online and mobile Suomela.fi is the biggest website specialized in housing and gardening with thousands of articles and other useful content. It reaches around unique users per month. Pientalokanava video Animated pictures work excellent in marketing. People enjoy watching videos but they can be used for useful purposes as well. A good video offers information in a compact and easy form. Zeckit pro search More and more house owners needs help of reliable professionals in house and garden planinng, construction and renovation. For companies that want to offer their services in a reliable and clear environment, Zeckit pro search is the right solution. Service is provided in co-operation with Suomen Tilaajavastuu Oy, which is known for its Luotettava kumppani -service. UUTTA! Over 80 % of summer cottages are owned by small house owners. Over 50 % of Finns lives in a small house. 3

4 .fi Suomela.fi is the biggest website specialized in housing and living, buildging and renovating. The site attracts each month about unique visitors who spend a long time reading articles, watching videos and searching for information unique visitors per month. 64 % women, 34 % men. 53 % are more than 55 yrs old. Bounce Rate is only 5 %. 73 % of visitors come via Goolge organic search. Responsive site scales well to mobile. Already 40 % of visitors use mobile. Suomela.fi-newsletter NEW DESIGN! The most active house owners subscribe also our newsletter that consists of most accurate things. Articles, competitions, product news and blog posts attract opening each letters subscribers who receive their newsletter every Thursday Opening rate %. Really fast response. Possibility to buy an own newsletter (max. 2 pcs/month). 4

5 The interest in wathing videos grows in each age group. Making useful and guiding videos for house owners is quite cheap, and well-planned videos last long and get a lot of watchers. All videos also on YouTube! The most popular videos have been watched more than times! The recommended length is about 2 minutes but it can also be longer if the content is good. All our Videos have been gathered on Suomela.fi-website s Pientalokanava-section. All videos are naturally also on YouTube. We help planning and producing videos all from manuscript to filming and editing. Pientalo ja piha Suomela.fi SOME-channels Facebook, Instagram and YouTube are the most popular SoMe-channels among house owners. Also the more elderly people use SoMe more end more. It is smart to build a campaing with a parner that has an active SoMecommunity because the amount of followers is very important. In Facebook Pientalo ja piha & Suomela.fi -community has already more than active followers and it grows all the time. Also Instagram is a good way to support the campaign with. FACTS 45 % of our readers uses Facebook daily. 34 % watches YouTube every week. 16% of our readers uses Instagram weekly. pro search NEW!! Zeckit pro search is the answer for consumers need of a service, where one can find reliable professionals of different line of business. Integrated part of Suomela.fi web page. Service includes all Finnish companies. Free Zeckit-report available of every company, telling consumer the status of the company With affordable annual fee company will stand up in search results and will be listed within articles concerning their line of business. Sales by Suomen Tilaajavastuu Oy reseller. 5

6 Nautiskelijoiden illallinen Parhaissa pidoissa nautitaan pitkän kaavan mukaan. Klassiset etanat aloittavat illallisen, ja paistettu ankanrinta saa seurakseen täyteläisen appelsiinikastikkeen sekä sitruunalla terästetyn perunalisukkeen. Lämmin valkohomejuusto kruunaa ruokahetken, josta et halua jäädä paitsi. RESEPTIT: TOIMITUS KUVAT: MARU LEMMETTY 48 PIENTALO JA PIHA 5/ THEME: Wonderful and inspiring home introductions FOR EVERY NEED: Products and devices in all price categories Issue Appears (week) Content & themes OUTSIDE WITH EVA: Eva Wuite s garden column 1/ (week 12) Material House doctor: House from the 1940 s For every need: Summer cottages and garden saunas Builder: Heating system renovation 10+1: Ten + one current product novelties Fair issue! 2/ (week 16) House doctor: House from the 1950 s HOUSE DOCTOR: Popular house doctor continues his examinations Material For every need: Grills and smokers Builder: Installation of solar energy system BUILDER: All type of household renovating 3/ (week 20) Material House doctor: House from the 1960 s For every need: Swimming pools, jacuzzis and wooden bath tubs Builder: Glazed terrace Pientalon herkkusuut ANITA DESIGNS & DECORATES: Anita Koponen designs and redecorates households. 4/ (week 38) House doctor: House from the 1970 s For every need: Heatpumps SMALL HOUSE FOODIES: Recipes and tips for foodlovers Material Builder: Istallation of a wood burning stove afterwards CARPENTERS WORKSHOP: Ideas to do-ityourself people 5/ (week 44) Material House doctor: House from the 1980 s For every need: Kitchen Builder: Bathroom renovation 6

7 ILMOITUS 1980-luvulla rakennetussa hyväkuntoisessa talossa on pinta-alaa noin 250m2. Lämmitysmuotona oli aiemmin pellettilämmitys. Työläs pelletti Vuonna 1980 valmistuneen talon alkuperäinen lämmitysmuoto oli puu. Talon seinustan luukusta kipattiin kellariin säännöllisesti klapeja, joilla talo lämmitettiin aina vuoteen 2006 asti. Sitten vanhemmiltaan talon perinyt nykyinen isäntä päätti siirtyä astetta modernimpaan lämmitykseen, pellettiin. Pellettikattilan vieressä sijaitsevaan metallisäiliöön lapioitiin neljä kertaa viikossa pellettejä klapiluiskan kylkeen tehdystä pellettilaarista. Säiliöstä pelletit siirtyivät ruuvikuljettimella varsinaiseen kattilaan. Itse pellettikattilaa ja poltinta käytiin tarkistamassa päivittäin, ja pieniä huoltoja jouduttiin tekemään vuosien kuluessa yhä useammin. Lopulta isännän mitta tuli täyteen. Vanha ulos, uusi tilalle Isäntä soitti alueella toimivaan Hämeen maalämpöön ja sai myyntipäällikkö Ville Kuikalta budjettiin sopivan tarjouksen uuden maalämpöpumpun asennuksesta. 200 metriä syvä porakaivo keruuputkille porattiin muutaman metrin päähän talosta, ja muutaman päivän päästä asennusporukka olikin jo paikalla. ILMOITUS Talon edellinen lämmitysmuoto osoittautui käytännössä melko työlääksi järjestelmäksi. Maalämpöön päädyttiin edullisten käyttökulujen ja vaivattomuuden takia. Kohteessa putkityöt tehtiin nykyaikaisilla puristustyökaluilla, hitsaustöitä omakotityömailla tehdään nykyisin hyvin harvoin. For many Finnish people Pientalo ja piha -magazine is the only regulary-read lifestyle and household magazine. That is why Pientalo ja piha is the biggest lifestyle and household magazine in Finland - delivered to almost 1,2 million households around Finland. 5 YEARS Every issue is measured This year magazine turns already magnificient five years! ON THE MATTER OF FINNISH HOUSE OWNERS SINCE ad sizes and prices: Advert Market place Size (width x height) 90 x 60 mm Price (VAT 0 %) We measure reading and observation values of every issue with a Webropol survey. The survey is free for arvertisers. 1/4-page 90 x 125 mm May we offer complete native package? 1/3-page 1/2-page (horisontal) 70 x 255 mm 185 x 125 mm Huolettomuutta ja säästöä talon lämmitykseen Janakkalassa sijaitsevaan omakotitaloon asennettiin 2000-luvun alussa pellettilämmitys, joka vaati talon omistajalta jatkuvaa ylläpitoa ja seurantaa. Siirtyminen maalämpöön oli lopulta järkiratkaisu. Buy them all at once! 1/2-page (standing) 90 x 255 mm /1-page 205 x 273 mm + 5 mm bleeds / 3. cover 205 x 273 mm + 5 mm bleeds Back cover 2/1-pages 205 x 273 mm + 5 mm bleeds 410 x 273 mm + 5 mm bleeds Native is very popular way of marketing both in printed as in digital medias. We offer our clients complete native package, which includes: Enclosures and special solutions: Ask also for other special solution from your contact person! STAPLED ENCLOSURE is usually placed to the middle spread, but also between cover and sheets, or between sheets. Maximum width is 205 mm. Whole edition only Primarily whole edition GLUED ENCLOSURE is placed to 3rd page (on top of contents) or to the first page of the second sheet. Maximum weight of the enclosure is 20 g, maximum measurements are 148 x 210 mm (A5). SPECIALITY! Only one per magazine! GLUED ENCLOSURE is placed to the first half of the magazine with a drop of glue. The height can be maximum 10mm higher than the magazine itself. 1. Advertorial in the magazine 2. Suomen parhaat -native articel in Suomela.fi and in newsletter (editing, proofreading and SEOoptimisation) 3. Complete video (filming and editing) ASK FOR PACKAGE PRICE! 7

8 FREEMIUM Media Oy Sales, partner ROBERT KULLSTRÖM Sales, partner ANI VALPAS Editor in chief ANNI LEHTI Sales, partner JOUNI NUORTIE Sales, partner RAMON VADELL Web coordinator, trafic CAMILLA GUSTAFSSON Sales EIJA KETTUNEN Stella Business Park Lars Sonckin kaari ESPOO