Digitalisaatio pelialalla -kokemuksia Rovion pelipalveluista
SHORT INTRODUCTION Petri Hyökyranta, 44v, CTO Rovio Games 1996-1997 toiminimellä ATK-koulutusta, kotisivuja, intranet-hankkeita jne. 1997-2000 elearning, intranet & internet -palveluita Markkinointi-instituutissa 2000-2001 dotcom elämää MadOnion.comissa 2001-2006 DNA Internet palvelun rakentamista 2006-2007 Mobile Payment startup -käynnistystä 2007-2011 Aditro pilvipalveluliiketoiminnan rakentamista ja kehittämistä 2011- Rovion pilvipalveluiden rakentamista http://fi.linkedin.com/in/hyoky
DIGITALISAATIO PELIALALLA KOKEMUKSIA ROVION PELIPALVELUISTA Esitys valottaa pelikehitystä globaalissa, erittäin nopeasti muuttuvassa liiketoimintampäristössä ja kertoo tarinan pienestä pelitalosta josta tuli tunnettu viihdeyhtiö. Esitys keskittyy erityisesti peliteknologian ja pelien kehittämiseen ja siihen, miten Rovio kehittää teknologiaa ja pelejä.
2000 2000 2002 1998 2008 2009 2010 2003 05-07 2004 11-15 2016
FINNISH GAME INDUSTRY 0,06% 0,05% #employees 2015: 2700 0,04% 0,03% 0,02% #employees 2004: 600 0,01% 0,00% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Percentage of Finnish population working in games Source: NeoGames 2016 & World Bank 2016
FINNISH GAME INDUSTRY 500,00 450,00 400,00 350,00 300,00 250,00 200,00 150,00 100,00 50,00 - Fin games industry 2004: EUR 40M 40,7% CAGR Fin games industry 2015: EUR 2,4bn 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Finnish Games Revenue Per Capita Source: NeoGames 2016 & 2011, World Bank 2016
GLOBAL GAME INDUSTRY
ROVIO S MISSION IS TO CREATE WORLD CLASS ENTERTAINMENT TO OUR CUSTOMERS Rovio 2016 Confidential
FIRST IT WAS ALL ABOUT GAMES GAMES 2003 ROVIO FOUNDED MEDIA 2009 ANGRY BIRDS LAUNCHED GAMES 2010 FIRST ANIMATION MADE
ROVIO BUSINESS DIVISIONS ANIMATION GAMES
WORLDWIDE BOX OFFICE $347M and counting BIGGEST BOX OFFICE IN FINLAND THIS YEAR 336 000 PEOPLE HAVE SEEN THE ANGRY BIRDS MOVIE IN FINLAND. THIRD BIGGEST FOREIGN ANIMATION IN CHINA, IN ALL HISTORY OF ANIMATED MOVIES.
2016 - WIDE PORTFOLIO OF GAMES
Angry Birds Pop Daniel Feld Rovio 2016 Confidential. All rights reserved.
Rovio 2016 Confidential
ROVIO IN NUMBERS 3,5B GAME DOWNLOADS SINCE 2009 26M FACEBOOK FOLLOWERS 6,5B TOONS VIDEO VIEWS 2,5B YOUTUBE VIEWS 480M GAME DOWNLOADS IN 2015
Yepp. Lots of everything. What s under the hood?
Data, lots of it.
BIG DATA & ANALYTICS
AGAIN TECH IN NUMBERS {API} 60+ Services 200+ Database Instances 700-2000 Running Instances 45000+ API Requests per second 4B Analytics events Processed every day
Yepp. Clearly lots of everything. How do you do it?
OUR APPROACH BUILD Core to Rovio Games success - delivering a platform and tools for game developers PARTNER To get leading innovation and scale alongside of our platform BUY Where we want want to save our time for more important things and/or need short timeto-market BUSINESS CRITICALITY
Hybrid Cloud Private Cloud Public Cloud 3rd Party Managed Private Cloud
Private Cloud Public Cloud
ROVIO S INFRA IS 100% CLOUD- NATIVE FROM THE BEGINNING.
WHY? Reduced Cost Flexibility Stability Scalability Collaboration Mobility Security Wecandoitlity Simplicity Practicality Cost efficiency
DEVELOPMENT WORKFLOW DEVELOPER / OPS 1 GITHUB 2 8 TRAFFIC MANAGEMENT CI / BUILD SERVER 3 ORCHESTRATION SERVER 5 5 4 INSTANCE/S INSTANCE/S 3 5 6 7 NFS PACKAGES REPOSITORY INTERNAL DNS MONITORING LOG COLLECTION
TRAFFIC TRAFFIC MANAGEMENT MANAGEMENT CDN SERVICES TRAFFIC MANAGEMENT External Monitoring DATABASE TRAFFIC MANAGEMENT Incident Management System ORCHESTRATION Amazon Cloud Services External Service Provider CONTINUOUS INTEGRATION CONTINUOUS DELIVERY
AD PLACEMENTS - EXAMPLE Battle Bay Only two ad placements in the game Other one non-capped and the other one capped to 1/24h 1.5x Reward Freq. Limit: Unlimited impressions/ user / day Shop Refresh Freq. limit: 1 imp. / user / day!!
KIITOS! KYSYMYKSIÄ? petri.hyokyranta@rovio.com
Lähteet / viittaukset IAB: http://www.iab.com/insights/2016-video-ad-spend-study/ (Digital Content NewFronts: Video Ad Spend Study 2016) http://www.amic.media/media/files/file_352_931.pdf (ExchangeWire Research Published February 2016) IEEE:n blogisivujen työryhmäyhteenveto: http://community.comsoc.org/blogs/ajwdct/cloud-computing-standards-developmentorganizations-sdos-and-their-output-documents Talouselämän uutinen Futuremarkin myynnistä: http://www.talouselama.fi/yrityskaupat/taas-meni-suomalaisfirma-futuremark-myytiin-usa-han-8-numeroisella-summalla- 3363263 Suomen videopelialan historia ja tietoa Suomen videopelialasta: https://fi.wikipedia.org/wiki/suomen_videopelialan_historia#cite_note-41 http://www.neogames.fi/tietoa-toimialasta/ 20.3.2012 - Petri Hyökyranta Cloud Pilvessa tyo skentelyn vaikutus tyo rooleihin 39