Elixir of life Elixir for Mind and Body

Transkriptio

1 Elixir of life Elixir for Mind and Body Session C: Horizontality of Industries and future services SHOK Summit April 20th, 2010 Katja Hatakka, PhD, Development Manager, Valio R&D

2 Case Susan

3 Facts about our health Obesity is an alarming health problem Prevalence: 1 billion overweight, 300 million obese Health care costs: USA: $100 billion/y Finland: 188 million in 2004 Indirect costs: workplace absenteeism, disability pension etc. Finland: 75 million in 2004 WHO-International Obesity Task Force, 2005

4 Facts about our health About 20 % of population is affected by some brain disorder

5 Facts about our health Stress-related brain disorders increasing One third of the Finnish working population report hectic work pace and feel mentally exhausted % of those in the working age group have symptoms of mental or cognitive fatigue. Prevalence increasing in people < yrs 80% of shift workers have sleep disorders 15-20% of population suffer from chronic sleep deprivation Stress-related disorders is the 4th leading cause of the global disease burden, expected to rank 2nd by 2020 (WHO 2001).

6 Facts about our healthcare system Deficit of health care personnel will be future reality How to fill this gap?

7 SELF CARE CARE by PROFESSIONALS From disease treatment to proactive health management Acute illness Health management Elevated risk factors Disease Treatment Chronic disease Elective procedures Fitness Wellness management Rehabilitation PROACTIVE REACTIVE Source: Modified from VTT FeelGood project

8 Factors affecting health and well-being Health definition: A dynamic state of complete physical, mental, spiritual and social wellbeing and not merely the absence of disease of infirmity (WHO) Everyday life? Motivators? Social networks? Barriers? Genotype, genes?

9 Future consumer has individual needs One size does not fit all

10 Towards personalised health care and wellbeing Transcriptomics Proteomics Metabolomics Genomics Nutrigenomics

11 Health and wellness products supply Yesterday Today

12 Health and wellness products supply Yesterday Today

13 But is it so simple? How to help people in their health choices?

14 From health technologies and products TO WELLNESS SERVICES SERVICE CONCEPTS BASED ON TECHONOLOGY, PRODUCTS AND INDIVIDUAL NEEDS What is needed? Technology Product

15 Health and Wellbeing SHOK: Mind and Body programme WP 301: STRESS AND OBESITY New lifestyle solutions for better management of overweight and stress - Relationships between stress and obesity? - Health behavior of obese people WP 303: PERSONAL HEALTH MANAGEMENT New strategies to put health solutions into practice in every day life - Health service ecosystem - Health behavior and factors affecting it WP 302: PROGRESSIVE BRAIN DISEASES New diagnostic tools for early diagnosis of brain disorders - Serious stress conditions - Stroke, trauma and chronic pain

16 Interdisciplinary and horizontalisation - a prerequisite for future innovations Nutrition Sciences Sport, Health and Behavioral Sciences Neurosciences Food techology VALIDIA PALVELUT Invalidiliiton Asumispalvelu Consumer sciences, Persuasive design Information technology Biomedicine Clinical medicine Bioinformatics CSC Tieteen tietotekniikan keskus Medical technology

17 How to help Susan?

18 New solutions for better health management Personal measurement devices - Personal recommendations Solutions for nutrition, physical exercise, stress management Blood Pressure Physical activity Heart Rate Weight Sleep Stress level Diet Web portal Health record Measurement data Health reports Diary data Health Records Health and Wellness Services Server

19 To your Health! Thank you!