transport professionals!

Transkriptio

1 A magazine for transport professionals! FEATURES Test drives, new vehicles and user evaluations. ON THE ROAD We tag along with the pros. WHAT MAGAZINE? DISTRIBUTION & CIRCULATION ADVERTISE WITH US! EDITORIAL CALENDAR & PRICES SIZES PUBLISHER CONTACT

2 The most widely read Finnish magazine in the business! Media Kit issues per year What magazine? A good professional magazine shows its reader the everyday the way the worker sees it and says it. In addition, you get valuable information about the latest products in the form of test drives and news, adding content of machinery that means a little more than ordinary to the user. Between the lines, you get a feeling of the writer s well-crafted professionalism along with a true passion for the trade. From the get go, Raskas Kalusto has been the most widely read Finnish professional magazine in the business. It s taken hard work to make it happen, and the efforts of our team can be seen on every page you set your eyes on. With high-quality photojournalism and grabbing articles, we reach every corner of the country for material quite often abroad, too. Juha Pokki, editor-in-chief Events Current events and happenings when they re fresh. Features We feature transport trade and the related companies with a positive attitude. News New products and current events. Test drives We try out the wide variety of heavy duty vehicles.

3 Reach the decision-makers effortlessly! Distribution Distribution: In 2018, the default run is issues, distributed to subscribers and for sale via some Lehtipiste newsagents throughout the country. Domestic and ecological! Our domestic production percentage has merited an Avainlippu badge. In addition to that, both the paper and the production process have been certified ecological. Circulation Our circulation is pieces per issue. Our reader base consists of approx people, and we reach a great deal of the businesses in the trade.

4 Why advertise in Raskas Kalusto? 4. We do sincere work on-site to meet 3. As our magazine always consists of at the interests of the readers and advertisers. least 70 % of editorial Our high-quality, feel-good and well-made content and classy illustration is highly praised amongst our readers. A paid magazine will be thoroughly read and long kept. Unlike many of our 6. competitors, the material, the advertisements will stand out well. A magazine is 7. the most cost-efficient way to reach the trade. 8. We are an independent voice of the transport business. 9. Advertisement work is included in the advertising prices. magazine is widely 5. Among our readers are people who decide the procurement available as single issue. of equipment in their company.

5 Advertising prices Size 4-colour 2/1 (spread) /1 (back page) / / / / / / Raskas Kalusto.fi advertisement banners Giant banner 728 x 90 px 600 /month Large banner 140 x 350 px 400 /month Editorial Calendar 2018 Issue On sale Material Events 1/ / / / / / / / Placement bookings: +10 % Yearly contract discount: 30 % Advertisement agency discount: 10 % VAT will be added. Freepost for target group Kuljetus Power Truck Show Maxpo Technical data Magazine size: A4 (210 x 297 mm) Binding: Glued Print process: Heatset Printed in: PGM Cancellations: Any cancellations have to be made three weeks before issue date. Anything cancelled from that date onwards will be charged according to the pricing. Reclamations: Any reclamations must be made within eight days of the advertisement s publication. The responsibility of the publisher is limited to the advertisement pricing. We reserve the right to submit changes. Material address: materiaali@raskaskalusto.fi Sizes 2/1 (spread) 420 x 297 1/1 (full page) 210 x 297 1/1 (back page) 210 x 297 1/2 horizontal 210 x 147 1/2 vertical 101 x 297 1/3 vertical 63 x 287 1/3 horizontal 195 x 94 1/4 vertical 96 x 142 1/4 horizontal 195 x 69 1/6 horizontal 129 x 69 1/6 vertical 63 x 142 1/12 63 x 69

6 Publisher Viipalemediat Oy is a substantial, Finnish-owned company. We publish Raskas Kalusto, Koneurakointi, Miten Se Toimii, Klassikot, Vanhat Koneet, Amerikan Rauta and Tuning.fi. All are the top sellers in their own fields, so we know how to make our magazines interesting! Viipalemediat Oy Tiilitehtaankatu 49 PL 350, Vaasa Puh Fax Y-tunnus: Amerikan Rauta Rakkaudesta For the love of rautaan American iron Amerikan magazine Rauta for everyone, lehti kaikille, who doesn t joille amerikkalaiset just see American ajopelit cars ja niiden as a hobby, rakentelu but also ei ole as vain a way harrastus, of life. We vaan look elämäntapa. at them from Lehti a käsittelee modern point jenkkiharrastekenttää of view, without forgetting tämän päivän the importance näkökulmasta of unohtamatta events and cruises. tapahtumien ja cruisingien merkittävää roolia. Klassikot Autoilun Driven in ajankuvaa time Klassikot on is aikakauslehti, a magazine with joka sisältää cars from juttuja the lukujen 1980s, autoista complete ja with entisöintiprojekteista, stories of restoration tapahtumarepor- projects, events, 1950s to the taaseja, detailing ohjeita and overhauling ja vinkkejä tips oman with auton the occasional kunnostamiseen classic sekä motorcycle saman and aikakauden moped in klassikkomoottoripyöriä the spotlight. ja mopoja. Koneurakointi Raudanluja A professional ammattijulkaisu magazine hard as a rock Koneurakointi on is a uusi new ja and reilusti decidedly erilainen different ammattilehti, professional joka on magazine, suunnattu aimed alan yrittäjille at the businesses ja ammattilaisille. and pros Lehden of the trade. sivuilta You löydät will find tuoreet machine uutiset, news koneuutuudet and new machines sekä paljon in it, hyödyllistä with tietoa plenty itse of useful koneista, information työmenetelmistä on equipment, ja alan osaajista. projects along and contractors. Miten Se Toimii Lehti, The fact-packed joka ruokkii science aivojasi! and technology magazine! Miten Se se Toimii toimii tekee is the faktasta action-packed hauskaa science aivan jokaiselle, and technology kiinnostunut magazine bursting pysymään with ajan exciting tasalla information viimeisimmän about tekno- our joka on logian universe. ja planeettamme Be inspired by upeiden everything ihmeiden from the saralla. planet s Se vastaa most kysymyksiin, bizarre creatures joita and ei ole unusual tullut phenomena aiemmin edes to the ajatelleeksi! incredible technologies advancing and enhancing our modern lives. Vanhat Koneet Rautaista On solid ground luettavaa Vanhat Koneet on is a uudenlainen new kind of aikakauslehti magazine for koneharrastajille. hobbyist. Esittelemme We feature traktoreita, tractors, maansiirtokoneita, earthwork machines kuljetus-, and the machine auraus- equipment ja maaurakointikalustoa. for transport, plowing and Kerromme cultivating, myös along menneiden stories vuosikymmenien of decades-old work työtavoista methods ja and ilmiöistä. chapters in history. with Raskas Kalusto Alan The leading johtava professional ammattilehti magazine Raskas Kalusto kertoo tells you lukijalleen like it is, alan reporting arjesta on sellaisena the everyday kuin työn work tekijä in the sen trucking näkee business. ja kokee. Lisäksi On our se pages tarjoaa you hyödyllistä find tietoa news uutuustuotteista and new products koeajojen of the trade, ja uutisten complete muodossa, with test will also sekä drives viihdyttää and equipment esittelemällä features. alan kalustoa. Viipalemediat Oy Tiilitehtaankatu 49, PL 350, Vaasa, Finland Puh. Phone , 2810 Fax 170, 06 Fax Y-tunnus: 112, VAT number ,

7 We are in the core of the transport business, now and in the future! Contact us! Let s design you a working and competitive advertising campaign. Sales personnel Peppe Haapala cell peppe.haapala@raskaskalusto.fi Susanne Ripsomaa cell susanne.ripsomaa@raskaskalusto.fi Ari Isosomppi cell ari.isosomppi@raskaskalusto.fi Editorial Editor-in-chief: Juha Pokki Writers: Iikka Kekko, Harri Onnila, Juha Pokki Press releases and other editorial matters: toimitus@raskaskalusto.fi addresses forename.surname@raskaskalusto.fi sales: myynti@raskaskalusto.fi material: materiaali@raskaskalusto.fi