EXPERT SURVEY OF THE NEWS MEDIA

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1 EXPERT SURVEY OF THE NEWS MEDIA THE SHORENSTEIN CENTER ON THE PRESS, POLITICS & PUBLIC POLICY JOHN F. KENNEDY SCHOOL OF GOVERNMENT, HARVARD UNIVERSITY, CAMBRIDGE, MA 0238 FAX: (67) OCTOBER 26, 999 FINLAND The John F. Kennedy School of Government at Harvard University is conducting an international survey about the news media. The main aim is develop reliable indicars that can be used compare news in different countries. We are interested in your answers the following items. To complete electronically or by hand, just put an x in the relevant box on each line. The survey is brief with only 2 questions. It would be appreciated if you could return the reply by , fax or mail by st December 999. All responses will be treated in confidence. The results will be released in the public domain on by st July 2000 if you want download this data for secondary analysis. Many thanks for your help with this survey! Pippa Norris. Newspapers vary in their news coverage. Using the following ten point scale, where = left and 0 = right, could you tell me where you would the position of the following papers in their news coverage? Position of newspaper news coverage Helsingin Sanomat 0. Keskisuomalainen. Savon Sanomat 2. Satakunnan Kansa 3. Ilkka 4. Karjalainen 5. Hufvudstadsbladet 6. Maaseudun Tulevaisuus 7. Etelä-Saimaa 8. Pohjalainen 9. Lapin Kansa 2. Hämeen Sanomat

2 Position of newspaper news coverage Demari 39. Kansan Tah 4. Riihimäen Sanomat 2. Newspapers also vary in their edirials. Using the following ten point scale, where = left and 0 = right, could you tell me where you would the position of the following papers in their edirials? Position of Newspaper Edirials Helsingin Sanomat 0. Keskisuomalainen. Savon Sanomat 2. Satakunnan Kansa 3. Ilkka 4. Karjalainen 5. Hufvudstadsbladet 6. Maaseudun Tulevaisuus 7. Etelä-Saimaa 8. Pohjalainen 9. Lapin Kansa 2. Hämeen Sanomat 2

3 Position of Newspaper Edirials Demari 39. Kansan Tah 4. Riihimäen Sanomat 3. Television news programs also vary in their political leanings. Using the following ten point scale, where = left and 0 = right, could you tell me where you would the position of the main evening news programs, if shown, on the following TV channels? Position of Main Evening News Programs. TV 2. TV 2 3. MTV/TV 3 4. Sverige TV/TV 4 5. Music TV 6. Eurosport 7. PTV 8. CNN 9. Sky Parties also vary in their political leanings. Using the following ten point scale, where = left and 0 = right, could you tell me where you would the position of the main parties in your country? Position of Parties KESK Center Party SDP Soc.dem. Party KOK Coalation Party (Cons.) VAS League RKP Swedish People's Party VIHR Greens SKL Christian League SMP Rural Party LKP Liberal Party NUOR Norsuomalainen Puolue VSL Vapaan Suomen Liit NAISP Naisten Puolue SEP Suomen Elakelaisten Puolue

4 Position of Parties EKA Elakelaisten Kansan Asialla EKO Ekologinen Puolue LLP Luonnonlain Puolue YVP Yhteisvastuu Puolue Kommunistinen Työvaen Puolue Other Party 5. And using the following ten point scale, where = left and 0 = right, could you tell me where you would your own position? Self 6. Turning other matters, papers also differ in how much attention they give in their front-page news politics, public affairs and international news and how much they give entertainment, celebrities, crime and sports. Using the following ten-point scale, could you tell me where you would the following newspapers? Newspaper Coverage. Helsingin Sanomat Most attention politics, public affairs & international news Most attention entertainment, celebrities, crime & sports. 0. Keskisuomalainen. Savon Sanomat 2. Satakunnan Kansa 3. Ilkka 4. Karjalainen 5. Hufvudstadsbladet 6. Maaseudun Tulevaisuus 7. Etelä-Saimaa 8. Pohjalainen 9. Lapin Kansa 2. Hämeen Sanomat 4

5 Newspaper Coverage Most attention politics, public affairs & international news Most attention entertainment, celebrities, crime & sports. 3. Demari 39. Kansan Tah 4. Riihimäen Sanomat 7. Television news programs also differ in how much attention they give politics, public affairs and international news and how much they give entertainment, celebrities, crime and sports. Using the following ten-point scale, could you tell me where you would the position of the main evening news programmes, if shown, on the following TV channels? Television news coverage. TV Most attention politics, public affairs & international news Most attention entertainment, celebrities, crime & sports. 2. TV 2 3. MTV/TV 3 4. Sverige TV/TV 4 5. Music TV 6. Eurosport 7. PTV 8. CNN 9. Sky 8. Newspapers also vary in how much they are in favor or against European Union institutions and policies. Using the following ten point scale, where = favors and 0= against, could you tell me where you would the position of following newspapers? Position of Newspaper. Helsingin Sanomat Favors Against 5

6 Position of Newspaper 0. Keskisuomalainen Favors Against. Savon Sanomat 2. Satakunnan Kansa 3. Ilkka 4. Karjalainen 5. Hufvudstadsbladet 6. Maaseudun Tulevaisuus 7. Etelä-Saimaa 8. Pohjalainen 9. Lapin Kansa 2. Hämeen Sanomat 3. Demari 39. Kansan Tah 4. Riihimäen Sanomat 9. Television news programs also vary in how much they are in favor or against European Union institutions and policies. Using the following ten point scale, where = favors and 0= against the EU, could you tell me where you would the position of the main evening news programs, if shown, on the following TV channels? Position of TV main evening news programs. TV 2. TV 2 3. MTV/TV 3 4. Sverige TV/TV 4 5. Music TV 6. Eurosport 7. PTV 8. CNN 9. Sky Favors Against 6

7 0. Television channels differ in how far they are or are not supported by public funds, like fees or government subsidies. Using the following ten point scale, where = no public funding and 0= full public funding, could you tell me where you would the following TV channels? Funding Support for TV Channels. TV No Public Funding Full Public Funding 2. TV 2 3. MTV/TV 3 4. Sverige TV/TV 4 5. Music TV 6. Eurosport 7. PTV 8. CNN 9. Sky. Newspapers also vary in how much they play a watchdog role criticizing government. Using the following ten point scale, where = Not very critical and 0= Very critical, could you tell me where you would the position of following newspapers? Newspaper s role wards government. Helsingin Sanomat Not very critical Very critical 0. Keskisuomalainen. Savon Sanomat 2. Satakunnan Kansa 3. Ilkka 4. Karjalainen 5. Hufvudstadsbladet 6. Maaseudun Tulevaisuus 7. Etelä-Saimaa 8. Pohjalainen 9. Lapin Kansa 2. Hämeen Sanomat 7

8 Newspaper s role wards government 3. Demari Not very critical Very critical 39. Kansan Tah 4. Riihimäen Sanomat 2. Lastly, for information about the news media in your area, could you indicate in which region of the country you live? (Please put an X against one.) Region: I live in Uusimaa Etelä-Suomi Itä-Suomi Väli-Suomi Pohjois-Suomi Many thanks for completing the survey! The data will be made available on by st July 2000 for anyone interested in downloading the results for secondary analysis. Date: / / 999 REF NO. Pippa Norris Please return by st December 999: BY PIPPA_NORRIS@HARVARD.EDU. OR BY FAX: US+ (67) Or by airmail: Pippa Norris, Kennedy School of Government, Harvard University, Cambridge, MA 0238, USA. 8