Time spent reading magazines NRS 2011

Time spent reading magazines NRS 2011

Time spent reading magazines Time spent reading magazines Researched in NRS Consumer 2011 survey through an internet questionnaire A customised form: only the magazines which the respondent had said to have read during a NRS phone interview were shown on the internet questionnaire Number of completed questionnaires 8 966 All answers where magazines were read for 10 hours or more have been removed from the results of this report. The following pages present the reading minutes per magazine Reading minutes are average reading minutes The average total reading time of all magazines is 56 minutes Wording: How long do you normally read or browse a copy of the following magazines? Please include the total reading time in hours and minutes. * The magazine-specific results are showed only for the target group results where there are at least respondents

Time spent reading magazines by magazine group

Average minutes in 2011 by magazine group 1/2 All magazines 56 General interest magazines 72 Women s general interest magazines Women s special interest magazines Magazines for living, interiors and gardening Magazines for automotive and technics 64 64 60 0 20 40 60 80 100

Average minutes in 2011 by magazine group 2/2 Magazines for food and drinks 47 Magazines for hobbies Magazines for science and culture 73 Magazines for children and youngsters 41 Magazines for computers and IT 59 Magazines for economics Magazines for profess. and organizations 39 40 Customer magazines 31 0 20 40 60 80 100

Average minutes in 2011 by magazine group General interest magazines 60 72 81 Women s general interest magazines Women s special interest magazines 32 31 64 68 64 68 Magazines for living, interiors and gardening 42 64 Magazines for automotive and technics 30 60 63 0 20 40 60 80 100

Average minutes in 2011 by magazine group Magazines for food and drinks Magazines for hobbies Magazines for science and culture Magazines for children and youngsters Magazines for computers and IT Magazines for economics Magazines for profess. and organizations Customer magazines 35 4752 51 59 73 71 75 41 37 45 49 59 60 36 39 41 34 40 44 31 26 35 0 20 40 60 80 100

Minutes of reading Top 10 magazines By magazine titles

TOP magazines Askel, n=103 110 Askel, n=83 119 Suomen Kuvalehti, n=317 83 ET-lehti, n=1070 85 Kotipuutarha, n=194 96 Caravan, n=187 80 Suomen Kuvalehti, 83 ET-lehti, n=796 96 Pelit, n=214 75 Viva, n=1 82 Valitut Palat, n=461 90 Tekniikan Maailma, n=1029 74 Eeva, n=9 82 Viva, n=127 90 Tieteen Kuvalehti, n=497 74 Kotipuutarha, n=269 81 Apu, n=428 88 Tiede, n=290 73 Apu, n=786 81 Seura, n=431 88 Apu, n=3 72 Valitut Palat, n=898 80 Eeva, n=459 86 Soundi, n=148 72 Pelit, n=255 76 Kodin Kuvalehti, n=917 82 Alibi, n=187 70 Kotiliesi, n=713 76 Suomen Kuvalehti, n=242 82 Kippari, n=141 70

General interest magazines Askel* ET-lehti Suomen Kuvalehti Viva* Apu Valitut Palat 85 96 51 83 82 83 82 90 81 88 72 80 90 69 110 Seura 119 Alibi Image Meidän Suomi* 7 päivää Kuriren* Hymy Katso Aarre 76 88 71 7074 71 62 76 5561 55 47 62 54 62 53 48 60 44 56 42 56 * The magazine-specific results are showed only for the target group results where there are at least respondents

Women s general interest magazines Eeva Kotiliesi Kodin Kuvalehti Cosmopolitan Me Naiset 20 23 33 36 82 86 76 81 76 82 67 71 61 67 Kotivinkki Olivia* Trendi* Elle* 24 62 56 54 56 51 52 Anna Kodin Pellervo 61 65 34 59 41 70 Sara* Gloria 28 49 49 52 * The magazine-specific results are showed only for the target group results where there are at least respondents

Women s special interest magazines Suuri Käsityölehti* 75 77 Sport* 61 68 Hyvä Terveys Vauva Voi hyvin* Moda* KG* 29 39 71 78 68 76 67 72 67 68 65 69 Kaksplus* Kotilääkäri* Fit* Kunto Plus* Kauneus & Terveys Evita* 20 60 66 61 61 55 59 54 53 55 Meidän Perhe* 65 70 Lapsen Maailma* 43 45 * The magazine-specific results are showed only for the target group results where there are at least respondents

Magazines for living, construction and gardening Kotipuutarha OMA KOTI Kullan Kallis* Glorian Antiikki* Koti ja Keittiö* ViherPiha Glorian Koti Plaza Koti* 29 37 52 66 64 71 63 65 62 73 64 64 81 96 TM Rakennusmaailma Talo & Koti* Deko. Avotakka Meidän Talo Divaani* 28 28 56 42 55 53 60 52 48 44 45 48 Meidän Mökki 45 56 67 Kodinrakentaja 43 46 40 * The magazine-specific results are showed only for the target group results where there are at least respondents

Magazines for hobbies Caravan Matkaopas Suomen Luonto Soundi Juoksija-lehti Kippari* Erä Mondo Retki* 69 54 80 67 76 48 66 63 69 65 49 72 64 60 67 63 0 70 60 26 65 62 56 0 Suomen Golflehti Urheilulehti* Vene Metsästys ja Kalastus Skimbaaja* Kamera-lehti Koiramme Jääkiekkolehti 56 47 61 55 60 34 53 28 51 36 56 36 59 27 47 52 * The magazine-specific results are showed only for the target group results where there are at least respondents

Magazines for food and drinks Maku 42 63 66 Glorian Ruoka & Viini 38 54 61 Viini 49 52 55 Etiketti 23 24 22 * The magazine-specific results are showed only for the target group results where there are at least respondents

Magazines for children and youngsters Magazines for automotive and technics Miss MIX* 59 61 Tekniikan Maailma V8-Magazine* 30 69 74 61 65 Demi* 54 Tuulilasi 28 59 62 Suosikki 29 41 47 Auto Bild Suomi* GTi-Magazine 33 55 52 55 Aku Ankka 37 37 38 Moottori Vauhdin Maailma* 21 51 54 48 * The magazine-specific results are showed only for the target group results where there are at least respondents

Magazines for economics and entrepreneurship Magazines for computers and IT Arvopaperi Talouselämä Taloustaito 54 46 46 40 44 45 43 Pelit* MikroBitti 32 59 63 76 75 Tekniikka & Talous Suomen YrittäjäSanomat Yrittäjä 32 25 34 26 26 25 23 23 24 MikroPC* Tietokone* 51 52 49 * The magazine-specific results are showed only for the target group results where there are at least respondents

Magazines for professionals and organizations Magazines for science and culture Customer magazines Koneviesti Metsälehti Makasiini Käytännön Maamies Maatilan Pellervo Urakointi Uutiset* Metsälehti Rakennuslehti* Työ Terveys Turvallisuus Opettaja Tehy 24 53 43 51 53 30 41 45 48 43 45 35 43 46 40 46 32 29 34 31 25 34 31 19 36 MAGS FOR SCIENCE AND Tieteen Kuvalehti Tiede GEO CUSTOMER MAGS Yhteishyvä Me-lehti 75 74 77 71 72 73 66 53 77 34 28 39 26 22 28 0 20 40 60 80 100120 * The magazine-specific results are showed only for the target group results where there are at least respondents