Vetävät väylät seminaari
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- Tuulikki Saaristo
- 6 vuotta sitten
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1 Vetävät väylät seminaari ST. PETERSBURG WEST RUNWAY HEART OF BEST FINNISH LAKE AREA
2 LAPPEENRANTA INTERNATIONAL AIRPORT Unique location in the heart of Finnish Lakeland and at border of Finland (EU) and Russia Catchment Area of 8 million people The closest European city neighboring St. Petersburg 190 kms from St. Petersburg 200 kms from Helsinki Airport in the middle of the city of Lappeenranta Airport in the heart of best Lake Area in Finland First privatized airport in Finland Owned by the City of Lappeenranta A competitive and efficient airport Located in EU open skies area 25 kms from Russian border
3 MAIN FOCUS: INCOMING TOURISM DEVELOPMENT (LAKELAND AREA) UTILISING UNIQUE POSITION AT RUSSIAN BORDER, IN EU AREA CONNECTIONS TO SUPPORT BUSINESS NEEDS CATCHMENT AREA AND CONNECTIONS We are looking for following connections Direct connections from Europe to bring guests to Lakeland Saimaa area Offering easy low cost alternative for passengers travelling to/from Russia Connections via European hub to/from multiple destinations
4 HISTORY Passenger development and served destinations CPH Weeze (DUS) Charleroi (BRU) Bergamo (MIL) Majority of Ryanair passengers were Russian, and load factors were very high TLL, RIX
5 Lappeenrannan Lentoasema Osakeyhtiö Omistusrakenne Lappeenrannan kaupunki omistaa 100% lentoasemasäätiöstä Saimaan Lentoasemasäätiö omistaa 100% lentoasemayhtiöstä sekä lentoaseman ympäristössä olevat maa-alueet Toimitusjohtaja: Olli Naukkarinen (strategia- ja talousjohtaja, LPR kaupunki) + hallitus Lappeenrannan Lentoasema Oy Toimitusjohtaja: Eija Joro + hallitus: HPJ Eelis Eskelinen, Riitta Aaltonen, Tom Christides, Jaana Kartinen, Mikko Rautio
6 Lappeenrannan Lentoasema Osakeyhtiö Talous, tavoitteet ja päätöksen teko Saimaan Lentoasemasäätiö Päättää lentoyhteyksien markkinointiyhteistyöhön liittyvät asiat sekä määrittää tavoitteet Lentoasemayhtiön toiminnalle Lappeenrannan Lentoasema Oy Vastaa lentoliikenteen kehittämisestä, liiketoiminnan (oheistuottojen) kehittämisestä sekä omalta osaltaan matkailun kehittämisestä. Vastaa lentoaseman toiminnasta laadukkaasti, ammattitaitoisesti ja kustannustehokkaasti. Talous: Valtiontuki (n. 1M /vuosi) on vahvistettu alkuvuoteen 2019 saakka. Uusien lentoyhteyksien ja oheistuottojen myötä rakennetaan parempaa kannattavuutta. Matkustajamäärätavoite: Noin matkustajaa 3-5 vuoden aikana. Tärkeämpi tavoite on kannattavuuden rakentaminen, joka riippuu monista asioista (kuten lentojen operointiajoista). Tavoite on rakentaa pysyviä säännöllisiä lentoyhteyksiä, jotka edesauttavat matkailun kehittymistä Lakeland/Saimaa alueella sekä hyödyntää lentoaseman ainutlaatuista sijaintia Venäjän rajalla.
7 Lappeenrannan Lentoasema Osakeyhtiö - uuden yhtiön rooli on merkittävästi laajempi kuin LPP kentän aiempi rooli Matkailun kehittäminen Lentoyhteyksien kehittäminen Lentoaseman liiketoimintamahdollisuuksien kehittäminen - oheistuotot Kustannusrakenne ja kannattavuus Kentän operatiivinen toiminta
8 FINLAND COOLEST PLACE ON EARTH INCOMING TOURISM POTENTIAL Suomi-buumi
9 FACTS & FIGURES Lake Saimaa region in numbers Population Accommodation facilities 152 places in total beds 61 hotels beds Overnights in (excl. cottages) Russian 14 % * South Karelia, South Savo, Kymenlaakso
10 TOURIST PRODUCTS In Lake Saimaa region Summer activities Spa & Wellness Nature & Sauna Cottage holidays Visa free to Russia Winter activities Sport & Leisure
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13 Matkailun kehittäminen ja lentoasemayhtiön rooli tiivistä yhteistyötä eri sidosryhmien kesken Lentoasemayhtiö on aktiivinen toimija ja integroinut osa alueen matkailun kehitystä tavoitteena edellytykset lentoyhteyksille gosaimaa: Saimaa.fi digi hanke: Kauppakamari: hallituksen jäsen ohjausryhmän jäsen matkailuvaliokunnan jäsen Lisäksi teemme aktiivista yhteistyötä mm. Visit Finlandin, Finland Toursin ja vastaavien toimijoiden kanssa Konkreettisia toimenpiteitä: Lakeland verkkokauppa, jossa alueen tuotteet paketoitu (Finland Tours, gosaimaa) Matkanjärjestäjäkysynnän kartoitus Saksa (gosaimaa, Nordic Marketing) Tuotemanuaalin rakentaminen Visit Finlandin kanaviin (gosaimaa, Visit Finland) Lentoliikenneneuvottelut (yhdessä Visit Finlandin kanssa) Mediatilaisuudet, workshopit, neuvottelut matkanjärjestäjien kanssa Venäjällä (LPR kaupunki) Visit Russia yhteistyö (LPR kaupunki) (Football World Cup)
14 BORDERTOWN Demand from Russia recovering Easy gateway to Russia St. Petersburg West Airport Lappeenranta is located only 190 km from St. Petersburg You can travel visa-free to Russia from Lappeenranta by boat EU-Russian border creates growth Russian currency is getting significantly stronger against EUR Local businesses report 70 % increase in purchases made by Russian customers border crossings annually Frontier traffic scenarios forecast growth in passenger traffic from 14 million to 20 million Russian nationals by 2025
15 RUSSIAN CURRENCY STEADILY STRENGHTENING Border Crossing vs exchange rate of Russian currency Pax/month Ruble/ Border crossings at Nuijamaa Exchange rate Stronger Ruble shows in increasing number of border crossings and willingness to travel via LPP Airport.
16 EASY AND FAST CONNECTIONS TO RUSSIA By train to St. Petersburg Passport and customs check done in train no delays due border control LPP Airport developing co-operation and attractive packages with train companies
17 S2018 SPECIAL OPPORTUNITY TO BOOST NEW ROUTES FOOTBALL WORLD CUP IN ST.PETERSBURG Russia will stage the FIFA World Cup final tournament from 14 June 15 July 2018 with the hosts joined by 13 other UEFA members and 18 teams from other continents. Qualifying for the finals runs until late 2017, when the draw will be held. St. Petersburg Airport and accommodation are expected to be very crowded during that period. Lappeenranta Airport and region offer hassle free and cost effective opportunity to stay during World Cup. St. Petersburg can be reached in 2 hours time by busses and trains. When registered to World Cup visitor, guests can travel visa free from Finland to St. Petersburg.
18 LAPPEENRANTA AIRPORT General Airport Information Location: 2.6 km south of Lappeenranta city center Runway: 2500 x 60 meters Terminal: 2 check in desks Instrument Landing System Full ATS No slot restrictions Ground Handling provided by airport Fuel supplier Shell Aviation De-icing available Long experience also in winter operations
19 Contacts Eija Joro CEO Petteri Lehti Airport Manager www.
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X / 26 HELSINKI TOURISM STATISTICS Market Report / 26 Foreign visitors nights increase number of Finnish overnight stays unchanged Foreign business visitors had a significant influence on the overall number
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V / 26 HELSINKI TOURISM STATISTICS Market Report / 26 Nights up over 4% thanks to increase in domestic travel Nights at accommodation establishments in Helsinki continued to rise in. This time the domestic
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Market Report / 214 Overnight stays in Helsinki reduced 2.3% in The majority of this reduction was attributable to the domestic segment, where stays fell almost four percent, while stays by international
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XI / 26 HELSINKI TOURISM STATISTICS Market Report / 26 Increase in both domestic and foreign visitors' nights Nights in rose by 14.2% compared with the year before. Domestic nights were up 4.9% and foreigners'
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XII / 213 Market Report / December 213 Overnight stays increase in December December overnight stays increased by 1.1% in Helsinki. The growth was entirely due to domestic travellers, whose stays increased
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Market Report / 21 Nights still down slightly The number of nights recorded at accommodation establishments in Helsinki was still somewhat lower in than the year before (-6,, -2.7%). In 29 Helsinki hosted
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Markkinaraportti / elokuu 214 Yöpymiset kotimaasta selvässä nousussa Yöpymiset lisääntyivät Helsingissä elokuussa 1,9 %. Kasvu tuli kokonaan kotimaasta yöpymisten lisääntyessä lähes kymmenen prosenttia.
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Markkinaraportti / lokakuu 214 Yöpymiset lokakuussa 1 % plussalla Yöpymiset lisääntyivät Helsingissä lokakuussa 1,3 %. Kotimaasta tulleiden yöpymiset lisääntyivät runsaat 11 % ja ulkomailta saapuneiden
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