Arcticfood fromfinland

Transkriptio

1 Arcticfood fromfinland Rakennetaan arktisuudesta suomalais ruualle yhdessä tarina, joka tunnetaan maailmalla! Arktisuus elintarvikeviennin kärkenä -sem Eeva Heikkilä, Ruokatieto

2 Taustaselvityksestä viestintäkonseptiin ja tiedon hyödyntämiseen.

3 Mitä arktinen ruoka on Lähtökohdat: puhdas vesi puhdas maaperä puhdas ilma pitkä kylmä talvi lyhyt viileä valoisa kesä tuotantoeläinten hyvä hoito osaaminen

4 arctic. This is the north. We know o we are, and we know the food we duce through and through, from d to table. The north has shaped as it shapes our food. Arctic Food from Finland It s straightforward. In this environment, there are no e Only by utilizing all the tech and knowhow available can produce achieve the highest possible quality. It s unique. Our dark arctic winters and long light summer nights create growing conditions found nowhere else. Here the soil is perfect for crops rich in nutrients and flavor.

5 Pure water resources The basis of pure food is clean water. Water resources in Finland are overwhelming. Finland is the richest country in the world measured in water resources. In north, rain falls regularly and constantly all over year. In winter time water turns to snow. Spring melts snow and Pure soil Ground surface in Finland is million years old. Soil type born on the ice age. Ice age and its melt waters had an influence to th of rocks, ridges, lakes and ponds. Finnish soil type is in international comparizon clean of heavy metal dregs. On industrialized area Clean air Air quality in Finland is good and amount of particulate matter is small. Finland is sparsely populated country because of this and moderate urbanization politics our nature and air is clean and fresh. Finland quality of air is mainly good compared to Middle

6 Animal care Long dark winter Production animals are cared for in the best manner possible. The use hormones for the advancement of animal growth is banned and antibiotics are only given to sick animals under a veterinarian's order Pigs have tails, which is indicative of their good living conditions. Ther is no salmonella because... The cold winter with its freezing temperatures reduces the amount of plant diseases and other pests. That's why in Finland we use less plan protecting agents and pesticides than in many other countries. When the land freezes, it's actually advantageous Short but intensive growing season The brightness of the short Nordic summer has an important effect natural and farmed plants. There is no other place on earth where grain is farmed where the day is as long as it is in Finland during th growing season

7 Millaista materiaalia on viejien käytettävissä Nettisivut Brändikäsikirja Video, dia-pohja, valokuvia esitepohjia, esitteitä, toteemit, innostusta ja käytännön vinkkejä. Viestimme uutiskirjein, nettisivuilla, somessa #arktinenruoka, #arcticfood

8 hotos: Luonnonvarakeskus

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10 Arktisuus kilpailutekijänä Maabrändin ja yritysten brändien välissä. Arktinen Suomi ruokamaana vs. arktisuus osana yrityksen/tuotteen tarinaa. Yritysten viestinnässä - sellaisenaan - näkyvänä osana - taustana

11 Tarina jatkuu ja rikastuu Konsepti kiinnostaa yrityksiä, kaiken kokoisia, eri toimialoilta Arktisuus jo monen yritykse sisällöissä Grüne Woche 2019 Berliini Arktisuus Suomen yhteisosaston kattoviestinä

12 Tutustu ja hyödynn Kiitos!