Television Viewing In Finland Tennispalatsi Lena Sandell

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1 Television Viewing In Finland 2016 Tennispalatsi Lena Sandell

2 TV VIEWING AND HOUSEHOLDS IN FINLAND TV SETS (out of which in second homes /summer cottages) Areena MTV Katsomo and Ruutu starts total average 50 million per month 91 % TV YEAR weekly reach Daily viewing time 2 hours 52 minutes Weekly commercial reach 87 % The most watched hour at pm (2 million Finns watch TV, half of them with someone else) Source: TAM 4+), comscore and Establishment Survey 2016

3 THE HISTORY OF TV REPORTING MONDAY MARCH 2ND 1987 VIEWING FIGURES

4 TV AUDIENCE MEASUREMENT WAS LAUNCHED 30 YRS AGO MARCH 2ND 1987 Start time TV1 Rating 10:10 Koulu-tv :15 På Skattjakt Start time TV2 Rating 12:25 Aakkosten synty :15 TV:n viritysohjelma :30 Lasten TV :55 Sähkeuutiset :00 TV-nytt :15 Leipäpuu :30 Bill Cosby Show (MTV) :00 Veijaritarinoita (MTV) :30 Vaalit :30 Uutiset ja sää :00 Kotimaan katsaus :30 Vilbert 18:00 TV-nytt :15 Inför riksdagasvalet :45 Sportmagasinet :15 Pakka sekaisin :45 Veckans puls :30 Uutiset, sää, tietoisku :00 Den osynliga spela :55 TV-nytt :20 Kummisetä (MTV) :00 Kymmenen uutiset (MTV) :20 En man på resa :30 Teksti-tv:n uutiset :10 Teksti-tv:n uutiset MTV = commercial tv

5 TOP PROGRAMMES IN 2016 Channel's peak Channel's peak 5.1. Jääkiekon Nuorten MM: RUS FIN Rating Volga 30 päivässä Rating The X-Files Salaiset kansiot Rating Itsenäisyyspäivä: Linnanjuhlat, 1st part Channel's peak Channel's peak Beck: Tyttö maakellarissa Rating Rating Rion olympialaiset: Pyöräily, ratsastus Rating Elokuva: Kummisetä II Rating X Factor UK Rating Channel's peak Channel's peak Ensitreffit alttarilla Rating tunnin haaste Rating Channel's peak Hinnalla millä hyvänsä Rating Jääkiekon MM-kisat: Finaali FIN-Kanada (period 2) Channel's peak Rating Haluatko miljonääriksi? Rating Kuokkavieras Kataja Rating Hengenvaarallisesti lihava Rating Channel's peak Chasing Classic Cars S8 Big Brass Ones Rating Mertaranta ja legendat Rating Ridiculousness Rating Syke Rating Vain Elämää Rating Salatut Elämät Rating Source: TAM (4+, Rating), TLC started in Dec 1st comscore: Areena, MTV Katsomo and Ruutu. Big Screen excluded.

6 Vuoden katsotuin viihdeohjelma suorana Subilla X Factor UK finaali

7 Vuoden katsotuin viihdeohjelma suorana Subilla X Factor UK finaali Subin ennätys! 4+ v. live X Factor UK syksy 2016: tavoittavuus Subilla 3,8 milj. 1,3 milj. 1,9 milj. 75% MTV Katsomo käynnistyksiä mtv.fi artikkelit lukukertoja 1,0 milj. 8,9 milj. Keski-Rating tavoittavuus katseluosuus Facebook kokonaiskontaktit 10 milj. Lähde: Finnpanel TV-mittaritutkimus, MTV Katsomo comscore, Facebook Big Data Solutions

8 % total hh s HOW DO YOU WATCH RECORDED TV CONTENT/VIDEO STREAMING SERVICES? % 35 % 33 % 33 % % 16 % 15 % 17 % 0 TV companies web tv services Set-top box / tv with hard disk Video services (Netflix, HBO, Filmnet, Viaplay etc.) Elisa/Sonera/DNA/Welho/ Watson Viihde services Source: Finnpanel, Establisment Survey.

9 % total HH s What kind of equipment do you use to watch TV programmes? % 80 TV set % PC Tablet Smartphone % % Source: Finnpanel, Establisment Survey.

10 2 HOURS 52 MINUTES DAILY VIEWING 2 h 50 min 2 h 49 min 2 h 52 min 2 h 52 min 2 h 55 min 2 h 54 min 2 h 56 min 2 h 51 min 2 h 52 min Source: TAM (4+)

11 VIEWING BY AGE GROUP 4 h 40 min 4 h 52 min h 33 min 3 h 37 min 2 h 21 min 2 h 15 min 1 h 2 min 1 h 1 h 3 min 53 min 1 h 7 min 1 h 5 min 4 9 yrs yrs yrs yrs yrs 65+ yrs Source: TAM

12 VIEWING BY AGE GROUP 4 h 48 min 6 min 2 min 5 h 2 min 8 min 2 min Linear TV and time shifted viewing DVD/Blu-Ray/VHS Other TV screen usage 2 h 51 min 2 h 54 min 26 min 34 min 4 min 5 min 3 h 58 min 3 h 51 min 18 min 15 min 3 min 3 min 4 h 40 min 4 h 52 min 3 h 11 min 3 h 17 min 16 min 21 min 4 min 4 min 1 h 29 min 1 h 28 min 1 h 27 min 1 h 26 min 15 min 20 min 17 min 22 min 12 min 8 min 4 min 3 min 2 h 21 min 2 h 15 min 3 h 33 min 3 h 37 min 2 h 51 min 2 h 52 min 1 h 2 min 1 h 1 h 6 min 1 h 1 min yrs yrs yrs yrs 65+ yrs 4+ yrs. Source: TAM

13 % DAILY REACH % 81 % 82 % 83 % 83 % 83 % 83 % 83 % 84 % 73 % 73 % 71 % 72 % 72 % 72 % 70 % 69 % 69 % 45+ yrs yrs % 56 % 56 % 56 % 55 % 53 % 51 % 48 % 46 % Under 25 yrs Source: TAM.

14 WEB TV MEASUREMENT ON EXTENSION TO TAM A meter that recognizes other viewing devices will be installed in TAM households Continuous web tv player measurement: total no. of starts and duration of viewing by device level Data calibration Web tv viewing reported together with linear tv

15 AREENA, MTV KATSOMO AND RUUTU: VIEWING TIME BY DEVICE 40 % 30 % 17 % 11 % 2 % tietokone PC tabletti Tablet Smartphone älypuhelin big Big screen Other muu Source: comscoren, viewing time by device during March 14th Dec 31st 2016 (only includes programmes broadcasted on linear TV).

16 AREENA, MTV KATSOMO AND RUUTU VIEWING BY PROGRAMME GENRE 2016 Domestic fiction Children programmes Foreign fiction Entertainment, light music, reality 21 % Asiaohjelmat/ kulttuuri/ lifestyle 11 % Movies 4 % Sports 4 % News 2 % Current Affairs 2 % Educational and science programs 1 % Popular culture 0 % Source: comscore, Areena, MTV Katsomo and Ruutu viewing in 2016 (only includes programmes broadcasted on linear TV)

17 Sorjonen AREENA & TV Keskimäärin katsojaa Neljällä jaksolla yli miljoona katsojaa KOLME KULTAISTA VENLAA PARAS KOTIMAINEN POLIISISARJA RAIDIN JÄLKEEN (HS-äänestys 11/16) AREENA Yhteensä 2,7 milj. käynnistystä Keskimäärin katsojaa 2/3 katselusta ennakkona Neljännes katselusta isolta ruudulta SOME Ostettu FB Rch Useita orgaanisia nostoja somessa Yle Julkaisut, JH

18 MOST POPULAS WEB TV PROGRAMMES AREENA, MTV KATSOMO AND RUUTU 2016 Viewing on TV company's web tv service (Rating) Syke (12) Vain elämää Luottomies (12) Ryhmä Hau (S) Arman Pohjantähden alla Kotikatsomo: Sorjonen (16) Joulukalenteri: Jäätävä seikkailu (S) Salatut elämät (4. es.) Uusi Päivä Downshiftaajat (12) Source: comscore and Finnpanel. For recurring programs, only the highest rated episode is listed. Big Screen excluded.

19 WEB TV STREAM STARTS million starts monthly Jan Feb March April May June July August Sept Oct Nov Dec Source: comscore (Areena, MTV Katsomo and Ruutu)

20 Minutes/day MONTHLY VIEWING min 189 min 180 min 175 min 164 min 153 min 139 min Rio Olympics 160 min 157 min 171 min 183 min 191 min Jan Feb March April May June July August Sept Oct Nov Dec Source: TAM (4+)

21 55 % WATCH TOGETHER WITH SOMEONE ELSE THE TOP CO-VIEWING EVENTS IN 2016: News Christmas Eve Independence Day Ice Hockey World Championships 12 % of y.o. s viewing happens at friend s house Saara Aalto UK X-Factor Do you want to be a millionaire? Vain Elämää Source: TAM. Co-viewing among two or more viewers in households with at least 2 inhabitants.

22 Haluatko miljonääriksi? Haluatko miljonääriksi - postaukset suositulla FINpopin Instagram-tilillä (seuraajia ) Ohjelma tavoitti vuonna ,2 MILJOONAA (4+) (tuotantokausi 1 ja 2) 81 % 3,8 miljoonaa videostarttia vuodessa (tuotantokausi 1 ja 2 jaksot ja klipit) Päälähetyksen keskirating vuonna (tuotantokausi 1 ja 2) #haluatkomiljonääriksi twiitit tavoittivat 2,7 MILJOONAA käyttäjää vuonna 2016

23 % CHANNEL SHARES ,8 % total total 16,6 % 24,2 % total 44,8 % 30 28,1 % 24,2 % 20 16,3 % 16,6 % ,4 % 2,6 % 1,7 % 3,4 % 2,1 % 2,4 % 9,6 % 2,9 % 2,5 % 1 % 0,6 % 6,6 % 3,1 % 1,7 % 1,4 % 0,4 % 0,1 % 3 % 0,3 % 3,3 0,3 4,1 Source: TAM (4+), TLC started Dec 1st 2016.

24 SHARE OF VIEWING BY TV COMPANY 6 % 1 % Others 5 % Under 45 yrs. 9 % total 28 % total 24 % total 26 % Source: TAM 2016

25 SHARE OF VIEWING BY TV COMPANY 0 % 2 % 6 % Others 4 % Over 45 yrs. total 13 % total 52 % total 23 % Source: TAM 2016

26 TOP PROGRAMMES 2016 Under 25 yrs Ice Hockey WC: Final FIN CAN (2. period) Ten o clock news Ice Hockey u20 WC: RUS-FIN yrs Ice Hockey WC: Final FIN CAN (2. period) Ten o clock news Independence Day: Linnan juhlat, 1. part yrs Independence Day: Linnan juhlat, 1. part Yle News Ice Hockey WC: Final FIN CAN (2. period) Source: TAM, rating. For recurring programs, only the highest rated episode/part of the event or game is listed.

27 TOP PROGRAMMES 2016 Channel Programme Day Date Time Rating Independence Day: Linnan juhlat, 1. part tue : Yle news tue : Ice Hockey WC: Final FIN Canada, 2. period sun : Teno clock news sun : Ice Hockey u20 WC: RUS - FIN tue : Ice Hockey WC: CAN FIN, 3. period tue : Ice Hockey WC: Slovakia FIN, 2. period sun : Ice Hockey WC: FIN USA, 3. period mon : Ice Hockey WC: FIN RUS, 3. period sat : Independence Day: Kohti linnan juhlia tue : Source: TAM (4+). For recurring programs, only the highest rated episode/part of the event or game is listed

28 More information at

29 TV viewing time (h:min) Total TV 2:41 2:40 2:43 2:45 2:40 2:42 2:42 2:40 2:50 2:49 2:52 2:52 2:55 2:54 2:56 2:51 2: Source: TAM (4+)

30 Viewing via TV screen 100 % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 % 5% 7% 8% 3% 8% 11% 4% 3% 2% 2% 4% 4% 2% 3% 4% 2% 3% 3% 4% 3% 86% 84% 84% 83% 81% Other TV screen usage Dvd/Blu-ray/Vhs TSV 1-7 days Vosdal Live Source: TAM (4+)

31 Viewing on tv screen by age group 0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 % 4+ 81% 7% 2% 11% % 5% 9% 23% % 5% 7% 22% % 5% 2% 27% % 8% 3% 24% % 8% 2% 15% % 8% 2% 9% % 7% 0% 6% % 5% 1% 3% Live Time shifted viewing Dvd/Blu-ray/Vhs Other TV screen usage Source: TAM 2016.

32 Change in viewing time (minutes/day) Change in viewing time 2015 vs Jan Feb March April May June July Aug Sept Oct Nov Dec 4+ Source: TAM (4+)

33 % time shifted viewing Time shifted viewing (%) 12% 10% 8% 6% 4% 9% 8% 8% 7% 7% 4-44 W4+ 4+ M % 0% Source: TAM.

34 Minutes/day Guest viewing % 9 3 % 4 % % % 8 % household's viewing guest viewing Source: TAM (4+) 2016.

35 % total viewing time Co-viewing total day prime time (18-23) Source: TAM (4+), Co-viewing among two or more viewers in households with at least 2 inhabitants.

36 H:min Daily average time spent (total viewing individuals) 4:43 4:42 4:43 4:45 4:50 4:53 4:53 4:48 4: :20 3:20 3:21 3:19 3:20 3:21 3:31 3:24 3: :40 2:34 2:35 2:27 2:28 2:22 2:23 2:15 2: Source: TAM (4+)

37 People watch 10 channels weekly No. of weekly watched channels 14 No. of daily watched channels ,6 6,4 9,7 11,7 10, ,8 3,3 3,3 4,5 5,9 5,8 5, Source: TAM.

38 TV company viewing shares, 4+ % YLE total MTV total 24,2 44, Nelonen Media total 16,6 Discovery Networks Finland 6,6 Fox Networks Group 3,3 MusicTV 0,3 Others 4,1 Source: TAM (4+)

39 TV company viewing shares, persons under 45 yrs. % YLE total MTV total Nelonen Media total 24,4 26,4 28, Discovery Networks Finland 9,3 Fox Networks Group 5,9 MusicTV 0,7 Others 5 Source: TAM.

40 % Domestic commercial channels weekly and daily reach Daily reach Weekly Reach Source: TAM 2016, 20 commercial channels.

41 Commercial share 0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 % MTV3 Nelonen Sub TV5 FOX Jim Liv Ava Kutonen Frii MTV Pay Hero Discovery National Geographic MusicTV Nelonen Pay TLC Source: TAM (4+) 2016, 20 commercial channels. TLC started Dec 1st 2016.

42 Feb 2015 Aug 2015 Feb 2016 Aug 2016 % TV HH s Pay TV penetration Paid TV content (incl. Pay-tv-channels and in addition svod Netflix, HBO, C More, Viaplay etc.) Pay TV channels (incl. cable, antenna, IPTV and satellite operators, TV-companies services MTV Katsomo and Ruutu+, internet and other) Source: Finnpanel, Establisment Survey.

43 Minutes/day Pay TV viewing is stable 7 % of total TV viewing Top Pay TV channels (4+) 2016: MTV Max, Eurosport, MTV Sport 1 7 % 9 % 5 % % 10 % 9 % % % % % Free to air viewing Pay TV viewing Source: TAM Channels: Animal Planet, BBC Brit, BBC Earth, BBC World, C More Other Channels, C More Sports Channels, Digiviihde, Discovery, Disney Channel, Disney XD, Eurosport, MTV Fakta, MTV Juniori, MTV Leffa, MTV Max, MTV Sport 1&2, National Geographic, Nelonen Maailma, Nelonen Nappula, Nelonen Prime, Nelonen Pro 1-8, SVT Eu, SVT1&2, TV4 (Sweden), Viasat Jalkapallo, Viasat Jääkiekko, Viasat Movie channels, Viasat Other channels, Viasat Urheilu, Foreign Satellite channel group.