INDIA, TEKES and TEAM FINLAND. Riku Mäkelä, Tekes New Delhi

Transkriptio

1 INDIA, TEKES and TEAM FINLAND Riku Mäkelä, Tekes New Delhi

2 TEAM FINLANDIN TIIVISTELMÄ INTIASTA: KASVUMAHDOLLISUUS: Intian markkinat kasvavat nykyisessäkin globaalissa tilanteessa ja ostovoima lisääntyy nopeasti. Maanosan kokoisessa valtiossa 28 eri osavaltiota tarjoavat valtavasti yhteistyö- ja kasvumahdollisuuksia eri sektoreilla. Hintatietoisilla Intian markkinoilla menestyminen auttaa menestymään missä vain. TOTEUTTAMISKELPOISUUS: Tee kuten 120 Intiassa jo toimivaa suomalaisyritystä ja tule Intian markkinoille. Valmistaudu huolella eli selvitä, suunnittele, sopeuta ja sopeudu. OIKEAT KUMPPANIT: Kehittyvä, iso markkina ja erilainen kulttuuri tarjoavat haasteita. Hyödynnä alueen Team Finland verkostoa, jonka jäsenet auttavat, valmentavat ja ohjaavat eteenpäin. Alkuun päästyäsi panosta aikaa oman verkostosi rakentamiseen.

3 GROWTH OPPORTUNITIES

4 India s Growing Economy Finpro GDP vs. Household Income World s Largest Economies in 2050 (GDP by PPP) Number of people by household income in 2011 and ,97 80, , ,97 11,58 0 Population estimated to be 1,6bn in 2050 Source: The Economic Times of India (Statistic: Citigroup, The Hunger Project, USA; GIR) 4

5 FINNISH COMPANIES in INDIA

6 120 Finnish companies in India Majority: Business as usual Few: Frugal innovation & business - low cost (extremely) - scalable - sustainable - sccessible - resourcce efficient

7 Finnish Companies in India Finpro Over 120 Finnish companies have a direct presence India Another 100 are exporting to India via agents/distributors Committed Finnish investment: over 1 billion Employing directly over people

8 Timeline of Entries of Finnish Companies to India Finpro Early Comers, Years 's, Years IT-Boom, Years FDI Friendly Time, Years Recent Entries, Years

9 Classification by Industry Sector Finpro Life Sciences 5 % Energy, Environment and Forestry 15 % Construction, Logistics, Machinery 40 % Services 18 % Software and Digital Media 22 %

10 Finnish Hubs in India Finpro Three major locations 1. North (mainly New Delhi NCR) 2. West (mainly Mumbai and Pune) 3. South (mainly Chennai and Bengaluru)

11 Finpro Geographic Presence of Finnish Companies in India East 3 % South 28 % North 37 % West 32 %

12 Finpro Finnish Companies in Northern India Chandigarh New Delhi -area North Total 45 Basware Vahanen 10/40 Tech Ahlstrom Asia Holding Ahlstrom Fibre Composites Andritz Aspectum Banken AB Blyk Media Codenomicon Software Comptel CPS Color Ecocat Ensto Fincom Finnair Finnfund Finnmap Finroute Fortum Gemalto Jotwire Konepaja Facor Konsulttitoimisto Seppo Hoffrén Metso Minerals Metso MCT Metso Automation Metso Paper Mirka NetHawk Solutions Nokia (India Pvt.) Nokia Growing Partners Nokia Siemens Networks Normet Underground Solutuons Outokumpu Promade Communications Pöyry Rosendahl Saimatech Engineering Sanako Education SmartBharat Mobile Solutions Stalatube Stockmann TAM Construction Tecnotree Convergence Termex Vaisala

13 INNOVATION WITH INDIA

14 Innovation Clusters Gurgaon New Delhi Ahmedabad Vadodara Mumbai Pune Hyderabad Bengaluru Chennai Source: innovation hotspots in India by TAFTIE 2011

15 R&D&I collaboration projects partners Lähde: Finnish-Indian educational, R&D and innovation cooperation study by Tekes 3/2013

16 Team Finland in India Embassy of Finland Finnfund Finpro Tekes Cleantech Finland Indo-Finnish Business Forum Finnish companies

17 Tekes ja Intia Pop-up Auli Pere DM

18 Agreement on Cooperation in the Fields of Science and Technology, maaliskuu Suomen Intia-toimintaohjelma Suomen Intia-toimintaohjelma Julkistus DM

19 Tekes ja Intia Tulossopimus 2014: Kansainvälinen kasvu Radikaalit innovaatiot, riskipitoisuus, kokeilevuus, nopea kehittäminen Hyöty elinkeinoelämälle ja yhteiskunnalle Liiketoiminta pk-yritykset fokuksessa Yritysten kilpailukykyä edistävä tutkimus Rahoitus Tuotteitten ja palvelujen Intialaistaminen Resurssitehokkaat innovaatiot, cocreation Reverse innovation Pilotointi Liiketoiminnan kehittäminen Proaktiivinen toiminta Ennakointi Aktivointi Verkostojen rakentaminen Työpajat/seminaarit, matkat Julkaisut (selvitykset) DM

20 Moninaiset tarpeet, Valtavat mahdollisuudet Toiminnan painopisteet perustuvat Tekesin strategiaan Suomalaisen teollisuuden kiinnostukseen Intia-tiimi Merja Hiltunen, vastuullinen johtaja Auli Pere, tiimin vetäjä, terveys ja hyvinvointi Riku Mäkelä, Tekes Delhi Harri Ojansuu, Terveys ja hyvinvointi Kari Herlevi, Green Growth Pia Salokoski, Groove Suvi Sundqvist, Oppiminen Virpi Mikkonen, Fiksu kaupunki Christopher Palmberg, kehitysliiketoiminta Eeva Landowski, viestintä Mari Hakkarainen, TEM

21 Sidosryhmäyhteistyö Team Finland yhteistyö TEM (Mari Hakkarainen) TEM:n Intia-verkosto Suomen Delhin-lähetystö Finpro (Leena Österberg + henkilöt Suomessa) UM (Sanna Halinen) OKM (Reijo Aholainen) OKM:n pyöreä pöytä Finnvera ja Finnpartnership Kehitysmaatyöryhmä task force (UM) Kehitysinnovaatio-ohjelman valmistelu (UM-Tekes) Invest in Finland Yhteistyötapojen kehittäminen TEM:n johtamat yhteiskomission alaiset työryhmät: innovaatioalan työryhmä ja ympäristöliiketoiminnan alan työryhmä. EU-Intia yhteistyöfoorumeihin osallistuminen / seuranta Indo-European Research & Innovation Partnership, membership of the R&I Thematic Group for Health. DM

22 Intia-yhteistyö Tekesin rahoittamissa projekteissa Rahoitettu vuosittain * Intia-yhteistyötä sisältävää T&K&Iprojektia. Puolet yritysten ja puolet tutkimusprojekteja. Tekesin rahoitus * M /vuosi. 2013) *(v. DM

23 Intian tiede- ja teknologiaministeriö Tekesin kumppanina Ministry of Science & Technology Department of Science & Technology (DST) MoU Muut kuin bioala - Yhteisrahoitus PK-yrityksille GITA:n kautta - 1. Rahoitushaku avataan Q1/2014 Department of Biotechnology (DBT) + BIRAC MoU Bioalan tutkimus ja yritysyhteistyö - 4 rahoitushakua toteutettu Department of Scientific & Industrial Research (DSIR) Ei yhteistyötä DM GITA Global Innovation and Technology Alliance Non-profit company promoted jointly by DST with 49% holding and Confederation of Indian Industry (CII) with 51% holding. Role: Management of DST funding for industry through loan, equity & grant.

24 Tekes-DBT/BIRAC -rahoitusyhteistyö 3 yhteishakua toteutettu Rahoitettu 10 tutkimusprojektia, 3,8 MEUR (yksi Y-projektille rinnakkainen) 4 yritysprojektia, 0,9 MEUR 4. yhteishaku sulkeutui Noin 25 hakemusta DM

25 Tekes-GITA rahoitushaku Q1/2014 Teemat Cleantech (jätteenkäsitttely, puhdas vesi, energiatehokkuus). Innovatiiviset kaupungit Edulliset terveysratkaisut ikääntyneille ja vajaakuntoisille. Periaatteet Tekes rahoittaa yrityksiä. Tekes rahoittaa suomalaista osapuolta ja GITA intialaista. Vähintään yksi yritys kummastakin maasta. Tekesin ormaalit kriteerit ja rahoitusehdot. Lisätiedot Kari Herlevi Virpi Mikkonen Auli Pere DM

26 INDIA TRENDS & SIGNALS and CURRENT ACTIVITIES of TEKES / TEAM FINLAND

27 Trend 5 India Key Trend: Design is Hot Indian organisations are interested in foreign design expertise and experience. As the Indian middle class is rapidly growing, designer and luxury products could easily gain ground in India. Industrial and process design are also areas where expertise are looked for and the demand is rising rapidly. Indians are becoming increasingly more open to innovations and new ways of doing things as old ways are proving obsolete and inefficient in the modern economy, resulting in wasted resources and lost opportunities. Impact and Opportunities for Finland: Finland s brand in India improves by using design as a key message Design factory scaling up in India Selling and marketing Finnish process design (efficiency) Ramping up image marketing for Finnish design brands Design as knowledge based service for Indian industry Signals: S12: Sustainable living ideas for residential complexes SS2: Luxury industry in India Action Ideas and Comments Design by Finland as a campaign on social media could be a great way to start talking about all the good design and products and design thinking Bring in companies from Finland under design umbrella: service design, process design, luxury brands Check first the plans of the Finnish government related to design Both product and process Create aspiration through digital Target NID (National Institute of Design) which funds design interventions Connect with Association of Designers of India (ADI) Copyright: Team Finland Sense Making

28 34 EDUCATION

29 Trend 4 India Key Trend: Educational Institutions Looking for International Components Combining technology (hardware and software) and education can both solve challenges related to the on-going transformation of the Indian society and economy and provide remarkable opportunities for companies working in this field. The Indian education market would most likely prove a fertile ground for international projects revolving around innovative and high-quality education and technology. Impact and Opportunities for Finland Paid courses offered by Finnish clusters through Indian and Finnish universities Open source software Service company built on ecosystem of training and open source Open source course sharing from Finland Education + MOOCs+Games / Game / Design / Cybersecurity / Healthcare Finnish Design brands for design education Healthcare IT companies for ICT education Combining gaming and education at higher education level (university-university collaboration) Expanding the above to schools in urban areas Signals S9: Global smart education S4: Internationalization of schools Action Ideas and Comments Utilize the Finland-India Innovation Forum with links to Finland-IIT relationship building Organize video sessions about concrete business opportunities (organizations willing to pay for solutions) MixOrg Ltd can volunteer to identify professors in Aalto university & security companies for market penetration activities Education - Private Universities (Bits Pilanii, Manipal university) + Finnish partners (Aalto, Gaming- Rovio) Security - F-Secure, Eucalyptus, Codenomicon, Nixu, Flanders, safety locks Copyright: Team Finland Sense Making

30 38 MOBILE APPS

31 Trend 3 India Key Trend: Mobile Apps in Demand in Every Sector "Smac", the new acronym for social, mobility, analytics and cloud, is not just the latest buzzword but it's also quickly becoming a business reality these aspects of ICT are something everyone dealing with anything even remotely related to ICT should keep in mind now and in the coming years. With the rapid rise of mobile and smart phones as well as network connectivity in India, new and innovative applications hold huge potential. Additionally, gamification in India, while still in a nascent stage, is definitely a rising trend. Impact and Opportunities for Finland Mobile applications can cut across various segments of the society. Finland can leverage its innovation in mobile technology to create access to information, safeguard social interests and leverage mobile penetration in India Innovative applications solving challenges and making life easier in everyday life and across industries can spread like wildfire Healthcare and well-being apps are needed for large segments Edugames: innovative adaptions like Angry Birds in USA and Lego games; social media (aspirational stories); delivery as mobile apps and on SD cards Games for learning to integrate small educompanies to IT startups companies to cooperate together Signals SS3: Safety and security in India ST4:Civil security solutions ST5: Digital authentication platform for service providers: Aadhaar S14: Indian politics goes branding way S9: Global smart education ST8: Healthcare IT adoption Action Ideas and Comments Team Finland with partners should organize a Mobile App competition to finish at Team Finland India Innovation Forum 2014 Copyright: Team Finland Sense Making

32 46 RURAL GROWTH

33 Trend 2 India Key Trend: Rural India s Economy Growing Fast The economy of rural India is growing 18% a year compared to 5% GDP growth of the whole India. 742 million Indians constituting 138 million households reside in villages (Census, 2001). Rural India is becoming an opportunity for many start-ups as well as large international companies. Some professionals are opting out of their corporate job profiles and entering into rural development sector. They are tapping transport, education, health & energy sectors with innovative solutions. With the advent of information and communications technology and the telecom revolution in India, there is a huge opportunity for the best and smartest technologies in rural India. Signals S1: Professional agriculture ST12: Water - treatment and efficiency S10: Rising organic food market ST2: Agribusiness and food safety ST8: Healthcare IT adoption S8: Rural India - Grand marketplace for a social enterprise ST13: Smart technology for bottom of pyramid, a smart business ST1: Biofuel usage, production and development growing rapidly S6: Women leading economic growth SS1: Rapidly deteriorating air quality Impact and Opportunities for Finland Water treatment technology Elementary and functional knowledge needs of children between 4-11 years Preventive healthcare using personal health monitoring devices (focus on women) Action Ideas and Comments Link this trend and examples to the communications and events related to Team Finland co-creation journey to India in March 2014 Copyright: Team Finland Sense Making

34 58 INDOORS

35 India Key Trend: Interest in Indoors and Sustainable Habitats As attention to the principles of sustainability is on the rise in the growing eco-conscious population in India especially among urban people, demand for solutions to combat issues related to pollution (in air, soil, water, food) and waste is rapidly increasing. 31% of Indian population, that is 337 million, live in urban India. Especially in cities people are spending increasing amounts of money on their homes. Green aspects related to housing are also growing rapidly in popularity, and sustainable sources of energy are also of increasing interest to many people. Enterprises want to differentiate themselves from competitors towards employees with better working environments. Trend 1 Impact and Opportunities for Finland Indoor air quality solutions and technology (purity, humidity, temperature) Recycling and saving water, conserving/eliminating heat, domestic waste solutions, domestic energy conservation Efficient systems for cooling / heating/ water/ waste / air. Implies planning of infrastructure before construction of city planning, technology, export services. Infrastructure design, housing design, indoors space design Indoor workspace planning: Ergonomics, lighting and ambience at workstations Signals SS1: Rapidly deteriorating air quality S12: Sustainable living ideas for residential complexes ST6: Green building SS2: Luxury industry in India S13: Solar power generation & aggregation from homes Action Ideas and Comments Tekes India is already planning the first two focused demonstration projects of Finnish holistic approach to better indoor air and working environment in Delhi buildings (a private school and an embassy). To remember: the Beautiful Beijing project is the main project for Tekes and majority of its customers at the moment. Copyright: Team Finland Sense Making

36 CURRENT ACTIVITIES OF TEKES / TEAM FINLAND

37 Co-creation Journey to Rural India March 2014 Health* Education* Water & sanitation* Efficient, self-sufficient, and equitable communities through sustainable businesses Textile* Agriculture* Infrastructure & energy* * Entrepreneurship, Mobility, Funding, Governance

38 06/02/2014 Smart Grids

39 Urban Air Quality and Health

40 Tapping into Smart City Investment(s)

41 Tekes-GITA rahoitushaku Q1/2014 Teemat Cleantech (jätteenkäsitttely, puhdas vesi, energiatehokkuus). Innovatiiviset kaupungit Edulliset terveysratkaisut ikääntyneille ja vajaakuntoisille. Periaatteet Tekes rahoittaa yrityksiä. Tekes rahoittaa suomalaista osapuolta ja GITA intialaista. Vähintään yksi yritys kummastakin maasta. Tekesin ormaalit kriteerit ja rahoitusehdot. Lisätiedot Kari Herlevi Virpi Mikkonen Auli Pere DM

42 THANK YOU! NAMASTE! KIITOS!