Tallinn- Helsinki Tourism in Twin-Capital Empowering & Designing Twin-Capital Destination Past, Present and Future of Tourism in Greater-Helsinki and Greater-Tallinn area 1
Introduction Tallinn and Helsinki are together a very attractive tourism destination. While competing as neighboring destinations, the two cities are also completing each other as a part of a larger visitor experience i.e. coopetiting (cooperative competition). The different historical and cultural backgrounds provide interesting links to development of tourism in these capital cities. Tourism in Twin-Capital- project is based on the co-operation of two tourism management schools, Haaga-Helia University of Applied Science and Estonian School of Hotel and Tourism Management EHTE. Project Managers Kristian Sievers (@haaga-helia.fi) and Ain Hinsberg (@ehte.ee) 2
Tourism in Twin-Capital Present Collect data and through analysis provide tourism companies and organizations with relevant and current information about tourism in Helsinki and Tallinn. 3
Tourism in Twin-Capital Present During the next 12 month (March 2012-March 2013) 1000 questionnaires will be collected and analysed Main target groups Estonian, Finns and international travellers Interviews, probes, observations, focus groups will be used deepen the knowledge and understanding of the behaviour and needs and dreams of different traveller groups 4
Methodology and Research Tools Tourism Statistics analysis (years 2000-2011) Traveller Survey (collected about 250 / 1000) Pre and after- visit EST, FIN, ENG, RUS Traveller Interviews http://www.youtube.com/watch?v=tpk3slflspg&list=pled00e7a6 223EF98A&index=29&feature=plpp_video Travel Trade Interviews City Experience survey- during 2012 Observations and focus groups Content analysis of Tourism Review- sites 5
Helsinki and Tallinn bednights 2000-2011 3 500 000 Bed-nights in Helsinki and Tallinn, 2000-2011 3 000 000 2 500 000 2 000 000 1 500 000 1 000 000 500 000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Foreign-Hel Domestic-Hel Foreign-Tall Domestic-Tall Total Overnights-Hel Total Overnights-Tall 6
Bednights in Helsinki & Tallinn Helsinki Tallinn 2000 2011 (Jan- Nov) Change 2000 2011 (Jan- Nov) Change Domestic 1 084 542 1 435 832 +32% Domestic 101861 286 367 +181% Foreign 1 504 502 1 703 706 +13% Foreign 908257 2 504 727 +176% Total 2 589 044 3 139 538 +21 % Total 1010118 2 791 094 +176% 7
Helsinki Top 5, 2000-2011 300000 1 to 5 Top countries for Helsinki, 2000-2011 250000 200000 150000 100000 50000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Russia Great Britain Germany Sweden USA 8
Finnish Visitors Only Tallinn Top 5, 2000-2011 350000 1 to 5 Top countries for Tallinn, 2000-2011 1200000 300000 1000000 250000 200000 150000 100000 50000 800000 600000 400000 200000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Germany Sweden Russia Great Britain/Irleland Finland 0 9
Top 5 Source Markets Helsinki & Tallinn Helsinki 2000 2011 Change Tallinn 2000 2011 Change Russia 138 618 274 965 +98% Great Britain 179 946 132 519-26% Finland 539708 957851 +77% Germany 42509 160368 +277% Germany 117 077 166 211 +42% Sweden 69534 110349 +59% Sweden 145 362 125 495-14% USA 134 140 114 309-15% Russia 26821 301408 +1024% Great Britain / Ireland 35834 178641 +398% 10
100000 6 to10 Top countries for Helsinki, 2000-2011 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 11 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Japan Italy France Spain Netherlands
140000 6 to 10 Top countries for Tallinn, 2000-2011 120000 100000 80000 60000 40000 20000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Norway Latvia Italy USA Lithuania
Helsinki and Tallinn capacity and Occ. Rate 2000-2011 18000 16000 14000 12000 10000 8000 6000 4000 2000 Accomondation capacity and average occupancy rate, Helsinki and Tallinn, 2000-2011 80,00% 70,00% 60,00% 50,00% 40,00% 30,00% 20,00% 10,00% 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Rooms-Hel Beds-Hel Rooms-Tall Beds-Tall Occu. Rate-Hel Occu. Rate-Tall 0,00% 13
Accommondation Capacity Helsinki & Tallinn Helsinki 2000 2011 Change Tallinn 2000 2011 Change Rooms 7282 8532 +17% Rooms 3192 7 577 +137% Beds 13819 16513 +19% Occ. Rate 68,3 % 70,7 % Av. Price 64,6 64,8 +0,3% Beds 5 985 15 377 +157% Occ. Rate 65 % 60 % Av. Price 33,7 33-2,1% 14
Overnights by purpose of visit Helsinki & Tallinn Helsinki 2000 2011 Change Tallinn 2000 2011 Change Leisure 983403 1681480 +71% Leisure 626975 2065410 +229% Business 1356639 1405651 +4% Business 353860 697773 +97% Other 288046 52407-82% Other 29283 27911-5% Total 2628088 3139538 +19% Total 1010118 2791094 +176% 15
Passengers at Airports Helsinki and Tallinn Helsinki 2001 2011 Change Tallinn 2000 2011 Change Domestic 2 999 612 2 707 044-10% Domestic 5 727 29 334 +421% International 7 030 044 12 158 827 +73% International 553 931 1 883 838 +240% Total 10 029 656 14 865 871 +48% Total 559 658 1913172 +242% 16
Passenger traffic at the ports of Helsinki and Estonia Helsinki 2000 2011 Change Estonia 2000 2011 Change Estonia 6 227 000 6 745 699 +8% Finland 5571381 5595334 +0,4% Sweden 2 691 000 2 232 757-17% Sweden 479579 814338 +70% Germany 185020 212 912 +15% Germany 58672 104913 +79% Other 147 980 229 964 +55% Other 82202 310538 +278% Total 9 251 000 9 421 332 +2% Total 6191834 6825123 +10% 17
500000 International Cruises in Helsinki and Tallinn, 2000-2011 350 450000 400000 300 P a s s e n g e r s 350000 300000 250000 200000 150000 250 200 150 100 S h i p s 100000 50 50000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Passengers-Hel Passengers-Tall Ships-Hel Ships-Tall 0
Traveller Survey, 2012 Demographics Gender n=239 Age n=231 9% 46% 45% 18% 54% 28% Male Female 50 - Up 40-49 30-39 15-29 19
Traveller Survey, 2012 Country of residence n=239 Demographics City or town n=176 2% 15% 3% 11% 7% 8% 42% 43% 69% United Kingdom Germany Estonia Finland Other Tallinn Other area in Finland Helsinki or Helsinki region Other area in Estonia 20
Tallinn Previous visits 35,0 33,3 Previous visits n=189 30,0 25,0 20,0 15,0 10,0 5,0 10,6 20,1 9,0 5,3 5,3 16,3,0 0 Times 1 Time 2 Times 3 Times 4 Times 5 Times Over 5 Times 21
Tallinn Main reason 40,0 35,0 30,0 Main reason for visiting n=201 35,8 25,0 22,4 20,0 15,0 14,4 14,9 10,0 5,0,0 5,0 7,5 Visiting friends or relatives Family trip Work Holiday Shopping Other 22
Tallinn Decision Decided the trip n=201 45,0 40,0 41,3 35,0 32,8 30,0 25,0 20,0 15,0 15,4 10,0 5,0,0 6,5 3,5,5 Less than a week ago Less than a month ago Less than tree months ago 3-6 months ago More than 6 months ago More than a year ago 23
Tallinn Information sources Information sources n=194 35,0 30,0 25,0 20,0 15,0 30,9 10,0 5,0,0 2,6 7,7 16,5 19,1 23,2 Brochures Other Previous visit Wanted to visit family or friends in the city Recommendations from family, friends, colleagues, etc Internet in general 24
Tallinn Expectations on following attributes 25,0% Expectations of Tallinn on following attributes n=141 23,1% 20,0% 17,1% 15,0% 13,1% 13,6% 10,0% 9,0% 9,5% 5,0% 1,5% 1,8% 1,8% 4,0% 5,5%,0% Rich on events Expensive Green Clean Modern Romantic Unique Small Cultural Charming Historical 25
Tallinn Expectations Expectations of tourism services 1=very poor; 5=very good 2,79 2,85 2,89 2,93 2,95 2,95 3,00 3,00 3,09 3,10 3,16 3,17 3,23 3,36 3,39 3,41 3,57 3,63 3,74 3,78,00,50 1,00 1,50 2,00 2,50 3,00 3,50 4,00 Sport services Guided Tours Nature and outdoors Fairs Signage Beaches and parks Meeting and congress services Theaters Music festivals Public transportation Concerts Museums / exhibitions Sightseeing tours Wellness Attractions Tourist information Accommodation Overall of tourist services Shopping Restaurants and cafes 26
Tallinn Services after visit 3,17 3,20 3,33 3,38 3,39 3,50 3,50 3,50 3,60 3,62 3,63 3,65 3,67 3,79 3,79 3,88 3,92 3,93 3,93 3,94 4,13 Services in Tallinn 1=very poor; 5=very good 0,00 0,50 1,00 1,50 2,00 2,50 3,00 3,50 4,00 4,50 Guided tours Nature, Outdoor (hiking and walking) Signage Beaches and Parks Sightseeing tours Public Transport Sport services Fairs Friendliness Theaters Concerts Museums/ exhibitions Wellness Music Festivals Attractions Tourist Information Shopping OVERALL of tourist services Meeting and Congress services Accommodation Restaurant- and coffee shops and cafes 27
Tallinn Price level Price level in Tallinn 1=very low; 5=very expensive Grocery purchases, food 2,59 2,80 2,86 2,88 2,93 2,94 2,98 3,04 3,09 3,11 3,18 3,22 0,00 0,50 1,00 1,50 2,00 2,50 3,00 3,50 Transport (taxi/train/bus) Health and Wellbeing services Other accommodation services Other purchases (clothes, shoes, cosmetics, etc.) Tallinn OVERALL Restaurant and Cafe services Hotel Accommodation Cultural activities (museums,theaters, concerts) Other activities Other spending Events 28
Tallinn Liked (open comments grouped) 30,0% 25,0% 20,0% Liked in Tallinn n=38 20,8% 21,9% 25,0% 15,0% 10,0% 9,4% 10,4% 12,5% 5,0% 0,0% Price level Transportation and traffic (close, ferry, parking places, calm traffic, etc.) People and service Food, beverages and catering (cafes, restaurants) Architecture, sights and outdoor (Old Town,etc.) Services (museums, spas, accommodation, shopping etc.) 29
Tallinn Did not like 35% 30% 25% 20% 15% 10% 5% 0% 4,8% 11,9% Did not like in Tallinn n=25 19,0% 31,0% 33,3% Customer service Behaviour of other tourists Services (shopping, services open late and close early.etc.) Architecture, esthetics and outdoor(mud, weather,buildings, complicated road etc.) Transportation and traffic (taxi, ferry, etc.) 30
Tallinn Would recommend Would recommend Tallinn to others n=47 50,0 45,0 40,0 35,0 30,0 25,0 20,0 15,0 10,0 5,0 0,0 6,4 10,6 12,8 25,5 44,7 Friendly and nice Services (shopping, food services, spas, etc.) Nice architecture (Old Town) Yes Nice city, close and good prices 31
Tallinn Improve 50,0 40,0 Improve in Tallinn n=16 43,8 30,0 20,0 10,0 6,3 12,5 18,8 18,8 0,0 Marketing for culture events Public transportation Services(attractions for children, shops open earlier, bars open longer) Esthetics (renovate buildings, road from harbor to city) Customer service 32
Forecast 2020 33
Helsinki & Tallinn Bednights, 2020 8 000 000 7 000 000 Forecast, Helsinki & Tallinn Bednights, 2020 6689733 6 000 000 5 000 000 4 000 000 3 000 0002 589 044 3 139 538 3719062 Helsinki Talliinn Linear (Helsinki) Linear (Talliinn) 2 000 000 2791094 1010118 1 000 000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 34
Helsinki & Tallinn Rooms, 2020 18000 16000 Forecast, Helsinki & Tallinn Rooms, 2020 15789 14000 12000 10000 8000 6000 4000 7282 3192 8532 7 577 9755 Helsinki Tallinn Linear (Helsinki) Linear (Tallinn) 2000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 35
Helsinki & Tallinn Beds, 2020 40000 35000 Forecast,Helsinki & Tallinn Beds, 2020 34234 30000 25000 20000 15000 13819 16513 15 377 19049 Helsinki Tallinn Linear (Helsinki) Linear (Tallinn) 10000 5 985 5000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 36
Helsinki & Tallinn Occ. Rate, 2020 Forecast, Helsinki & Tallinn Occ. Rate, 2020 80,0 % 70,0 % 68,3 % 70,7 % 73,3 % 60,0 % 50,0 % 65% 60% 58% Helsinki 40,0 % Tallinn 30,0 % Linear (Helsinki) Linear (Tallinn) 20,0 % 10,0 % 0,0 % 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 37
Helsinki & Tallinn Avarage Price, 2020 80 70 Forecast, Helsinki & Tallinn Avarage Price, 2020 64,6 64,83 66,01 60 50 40 30 20 33,8 33 32,7 Helsnki Tallinn Linear (Helsnki) Linear (Tallinn) 10 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 38
Helsinki & Tallinn leisure bednights, 2020 6000000 Forecast, Helsinki & Tallinn leisure bednights, 2020 5624940 5000000 4000000 3000000 2000000 2028410 2630972 Helsinki Tallinn Linear (Helsinki) Linear (Tallinn) 1009727 1681480 1000000 0 626975 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 39
Helsinki & Tallinn business bednights, 2020 1800000 1600000 1346303 1400000 1200000 1000000 800000 600000 400000 Forecast, Helsinki & Tallinn business bednights, 2020 1582352 1405651 1483404 785004 Helsinki Tallinn Linear (Helsinki) Linear (Tallinn) 200000 0 353860 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 40
Helsinki & Estonia ports passengers, 2020 12 000 000 Forecast, Helsinki & Estonia ports passengers, 2020 10 000 000 9 251 000 9 421 332 9592279 8 000 000 6 000 000 6191834 6825123 7598626 Helsinki Tallinn Linear (Helsinki) 4 000 000 Linear (Tallinn) 2 000 000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 41
Helsnki & Tallinn Cruise ships, 2020 600 Forecast, Helsnki & Tallinn Cruise ships, 2020 500 487 400 300 200 204 293 258 322 Helsinki Tallinn Linear (Helsinki) Linear (Tallinn) 181 100 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 42
Helsinki & Tallinn Cruise passengers, 2020 Forecast, Helsinki & Tallinn Cruise passengers, 2020 1800000 1600000 1527127 1400000 1200000 1000000 800000 600000 437 517 953360 Helsinki Tallinn Linear (Helsinki) Linear (Tallinn) 400000 200000 140000 385000 0-200000 110000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 43
Helsinki & Tallinn airport passengers, 2020 25 000 000 Forecast, Helsinki & Tallinn airport passengers, 2020 21527809 20 000 000 15 000 000 10 029 656 10 000 000 14 865 871 5980214 Helsinki Tallinn Linear (Helsinki) Linear (Tallinn) 5 000 000 0 573493 1913172 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 44
Helsinki bednights, 2020 4 000 000 3 500 000 3 000 000 2 589 044 2 500 000 Forecast of Total bednights at Helsinki 2020 3 139 538 3719062 2 000 000 1 500 000 1 000 000 500 000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 45
Helsinki Rooms, 2020 12000 10000 Forecast of Rooms in Helsinki 2020 8532 9755 8000 7282 6000 4000 2000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 46
Helsinki Beds, 2020 25000 Forecast of Beds in Helsinki 2020 20000 19049 16513 15000 13819 10000 5000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 47
Helsinki Occupancy Rate, 2020 76,00% 74,00% 72,00% Forecast of Occupancy Rate in Helsinki 2020 70,70% 73,29% 70,00% 68,00% 68,30% 66,00% 64,00% 62,00% 60,00% 58,00% 56,00% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 48
Helsinki Avarage Price, 2020 76 74 Forecast of Avarage Price in Helsinki 2020 72 70 68 66 64 62 60 58 64,6 64,83 66,01 56 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 49
Helsinki Leisure bednights, 2020 3000000 2500000 Forecast of Leisure bednights in Helsinki 2020 2630972 2000000 1681480 1500000 1000000 1009727 500000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 50
Helsinki Business bednights 2020 1800000 1600000 1400000 1346303 Forecast of Business bednights in Heslinki 2020 1405651 1483404 1200000 1000000 800000 600000 400000 200000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 51
Helsinki Ports Passengers, 2020 10 000 000 9 800 000 9 600 000 9 400 000 9 251 000 9 200 000 9 000 000 8 800 000 8 600 000 8 400 000 8 200 000 8 000 000 Forecast of passengers at ports of Helsinki 2020 9 421 332 9592279 7 800 000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 52
Helsinki Cruises, 2020 350 300 250 Forecast of Cruises at Helsinki 2020 258 322 200 204 150 100 50 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 53
Helsinki Cruise Passengers, 2020 1200000 Forecast of Cruise passengers at Helsinki 2020 1000000 953360 800000 600000 400000 385000 200000 140000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 54
Helsinki Airport Passengers, 2020 25 000 000 Forecast of passengers at Helsinki airport 2020 21527809 20 000 000 15 000 000 14 865 871 10 029 656 10 000 000 5 000 000 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 55
Tallinn Bednights, 2020 8000000 7000000 Forecast of Total bednights in Tallinn 2020 6689733 6000000 5000000 4000000 3000000 2791094 2000000 1000000 1010118 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 56
Tallinn Rooms, 2020 18000 16000 Forecast of Rooms at Tallinn 2020 15789 14000 12000 10000 8000 7 577 6000 4000 3192 2000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 57
Tallinn Beds, 2020 40 000 35 000 Forecast of Beds in Tallinn 2020 34234 30 000 25 000 20 000 15 000 15 377 10 000 5 985 5 000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 58
Tallinn Occupancy Rate, 2020 80% Forecast of Occupancy rate in Tallinn 2020 70% 60% 65% 60% 58% 50% 40% 30% 20% 10% 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 59
Tallinn Avarage Price, 2020 45 40 35 33,75 Forecast of Avarage price in Tallinn 2020 33 32,7 30 25 20 15 10 5 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 60
Tallinn Leisure bednights, 2020 6000000 5000000 Forecast of Leisure bednights in Tallinn 2020 5624941 4000000 3000000 2000000 2028410 1000000 626975 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 61
Tallinn Business bednights, 2020 1800000 1600000 Forecast of Business bednights in Tallinn 2020 1582352 1400000 1200000 1000000 800000 785004 600000 400000 353860 200000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 62
Estonia Ports Passengers, 2020 9000000 8000000 Forecast of Passengers at ports of Estonia 2020 7598626 7000000 6000000 6191834 6825123 5000000 4000000 3000000 2000000 1000000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 63
Tallinn Cruises, 2020 600 Forecast of Cuises at Tallinn 2020 500 487 400 300 293 200 181 100 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 64
Tallinn Cruise Passengers, 2020 1800000 1600000 1400000 Forecast of Cruise passengers at Tallinn 2020 1527127 1200000 1000000 800000 600000 400000 437 517 200000 0-200000 110000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 65
Tallinn Airport Passengers, 2020 7000000 6000000 Forecast of passengers at Tallinn airport 2020 5980215 5000000 4000000 3000000 2000000 1913172 1000000 559658 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020-1000000 66
What Future we want to make to Twin-Capital? 67
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Helsinki Traveller Info 69
Matkailupalveluita nuorille! Ideana on suositella ja kertoa nuorisomatkailijoille, mitä kaikkea Helsingissä voi nähdä ja kokea teemoilla: experience with the local, live like a local, be like a local, koe Helsinki paikallisen silmin, suomalainen oddity, paikallisuus, aitous sekä erilaisuus. Haluamme tarjota sitä, mitä ihmiset nykypäivänä odottavat; palvelua, aitoutta, ystävällisyyttä. Emme odota, että matkailijat löytävät meidät, vaan me löydämme matkailijat. Autamme, opastamme, neuvomme ja ennen kaikkea, olemme matkailijan ystävä. Ihmiset etsivät koko ajan uusia, ei vielä nähtyjä ja erilaisia paikkoja matkakohteiksi. Enää ei haluta olla matkailijoita, vaan halutaan kokea se, mitä paikalliset tekevät. 70
Helsinki Vietä päiväsi kuin stadilainen Today s special Nuorten suosimia tapahtumia, aktiviteetteja, pelejä ja paikkoja (ravintolat, hostellit, hotellit, baarit, keikat ja klubit) Suomalaiset tavat, kulttuuri, mentaliteetti ja outoudet nuorison silmin Like a local -kartta, infopiste, pelien vuokrausta, matkamuistoja, suosituksia ja neuvoja, lippuja ja rentoa yhdessäoloa, erilaisia ohjattuja kierroksia sekä aktiviteetteja 71
TALLINNA Yhteistyössä Tallin Traveller:in kanssa Neuvoja, opastusta ja tukea eritoten kartan kanssa Molemminpuolinen toistemme markkinointi sekä tuotteiden yhteensopivuus Isosisko 72
Pay peanuts, get monkeys. Parantaa/lisätä matkailutuotteiden tarjontaa nimenomaan nuorille suunnattuna Tuoda matkailutuloja niin kaupungille kuin palveluiden tuottajillekin sekä lähialueen muille yrityksille Laajentaa matkailijoiden käsitystä Helsingistä alueena Tuoda nuoria kiinnostavia yrityksiä, aktiviteetteja ja tapahtumia esille/saataville 73
Riikka Rankinen 050 327 2013 riikka.rankinen@helsinkitraveller.com Annina Airas 046 810 9187 annina.airas@helsinkitraveller.com 74