Seinäjoki. as a place for business

Transkriptio

1 Seinäjoki as a place for business

2 Welcome to the most strongly growing city in Finland! The City of Seinäjoki is one of the most strongly growing and developing centres in Finland. This development stems from population growth, diversification and strengthening of industrial and commercial activity and, above all, flourishing business. Statistically, Seinäjoki is the 6th largest market area in Finland. In addition to population growth, commercial growth owes to the extensive surrounding populated areas. There are 208,000 people within the immediate market area and over 900,000 consumers within two hours driving distance. The consolidation of the municipalities of Seinäjoki, Nurmo and Ylistaro in 2009 also served to fortify the market position of Seinäjoki. The population is now 58,000 and growing by people each year. It has been predicted that Seinäjoki will be the largest city in the old Vaasa province by The retail volume of the new Seinäjoki is EUR 670 million, i.e., EUR 12,200 per inhabitant. The importance of business is further emphasised by the fact that, in addition to strong retail sales, Seinäjoki is also a very important centre for car sales. Commerce has great prospects in Seinäjoki. This manifests itself in the new shopping centres that have sprung up in the city centre and nearby areas. Jorma Rasinmäki Mayor, City of Seinäjoki

3 Excellent location Good traffic connections Notable amount of traffic Attracts the newest inhabitants Most strongly growing centre 6th largest market area Within 2 hours driving distance for 900,000 people Within 1 hour s driving distance for 260,000 people Important commercial hub

4 Traffic and logistic centre Seinäjoki has strengthened its position as a national traffic and logistic centre The increase in the amount of traffic in the area is one of the greatest in the country Seinäjoki has the only railway station with connections to five different directions The competitive location offers many advantages to businesses and organisations One of the most easy-to-reach areas in Finland Traffic from Seinäjoki is directed to every cardinal point Higher capacity in passenger and freight traffic and faster connections make the provincial centre more accessible There are 256,753 vehicles in the South Ostrobothnia province, out of which 120,851 are passenger cars (TraFi 2010)

5 Easy to reach Reachability of Seinäjoki -by roads in 120 minutes Distances to Seinäjoki: 360 km from Helsinki 295 km from Turku 180 km from Tampere 220 km from Jyväskylä 340 km from Oulu 80 km from Vaasa

6 Good traffic connections Electrification of the railway between Seinäjoki and Vaasa Repair of the railway between Seinäjoki and Oulu To Oulu by train in 2 h 55 min Improvement of Highway 19 between Seinäjoki and Lapua Construction of the eastern bypass Widening and lengthening of the airport.to Helsinki by plane in 50 min To Helsinki by train in 2 h 24 min To Tampere by train in 1 h 24 min

7 Easy to reach and close to customers There are over 260,000 people within an hour s driving distance from Seinäjoki Airport. We have the fourth most easy-to-reach airport in Finland. There are 415,000 people within 60 minutes driving distance (6th place). Driving distance Within Saavutettavuus 60 minutes 60 distance min Helsinki-Vantaa Tampere Turku Seinäjoki Pori Oulu Jyväskylä Vaasa Lappeenranta Kuopio Varkaus Joensuu Kokkola-Pietarsaari Mikkeli Kemi-Tornio Rovaniemi Kajaani Savonlinna Kuusamo Kittilä Ivalo Enontekiö 2 428

8 Notable amount of traffic Maximum traffic on common roads in urban areas in 2009 all vehicles (vehicles/day)

9 Among the best in Finland in many ways Strongest migration magnet in Finland * Fast growing urban centre * Highest housing production rate ** Strongest population growth ** Sales figures of retail chains among the best in Finland ** Attracts highly educated people * * Timo Aro 2010 ** Statistics Finland 2009

10 Former backwater now number one in domestic migration Seinäjoki is most attractive Hesari

11 Strong population growth Population change in the 20 largest cities in Municipality Population in 1980 Population in 2010 Absolute change Index -Population change is affected by natural population growth and migration (domestic and net migration) -Population has increased in 17 cities and decreased in 3 cities over three decades -Quantitatively and relatively, population has increased the most in the City of Espoo -Population in metropolitan cities has increased by approx. 280,000 people

12 Seinäjoki attracts highly educated people Net migration of people with an advanced degree to the Seinäjoki sub-region in Positive net migration of 604 people! Sub-regional statistics 1 January 2008

13 Number one in population growth in 2008 Seinäjoki Vantaa Seinäjoki Oulu Vantaa Espoo Oulu Helsinki Espoo Jyväskylä Hämeenlinna Helsinki Jyväskylä Vaasa Hämeenlinna Rovaniemi Vaasa Porvoo Rovaniemi Tampere Porvoo Lahti Tampere Hyvinkää Lahti Kuopio Hyvinkää Kokkola KuopioSalo Kokkola Joensuu Salo Lappeenranta Joensuu Lappeenranta Pori Pori Turku Turku Kotka Kotka Mikkeli Mikkeli Kouvola Kouvola Koko maa Koko maa -0,4-0,5-0,5 Vuoden Territorial 2009 borders alueraja in 2009 Vuoden 2009 alueraja Lähde: Tilastokeskus/Väestötilasto, SeutuNet Lähde: Source: Tilastokeskus/Väestötilasto, Statistics Finland/Demographic SeutuNet statistics Väkiluvun muutos kunnittain 2008 Yli asukkaan kunnat Väkiluvun muutos kunnittain 2008 Yli asukkaan kunnat -0,4-0,1-0, ,2 0,2 1,5 1,5 1,5 1,5 1,5 1,5 1,5 1,4 1,2 1,5 1,1 1,4 1 1,2 0,91,1 0,81 0,9 0,8 0,8 0,8 0,8 0,8 0,8 0,7 0,8 0,7 0,7 0,6 0,7 0,5 0,6 0,4 0,5 0,2 0,4 0,2 0,5 0,5 0 0,5 1 1, ,5 1 1,5 2 Muutos (%) Change Muutos (%) (%)

14 Long-term growth Population growth per year (%) in City Population growth % per year -Ideal population growth is about % per year -Population growth of over 1.5% per year causes constant turbulence in service structure and investments -Population growth in Espoo was 2.5% per year at its highest -Population growth in the following four cities is at least 1% per year: Espoo, Vantaa, Oulu and Seinäjoki

15 Asuntotuotanto kunnittain 2008* Number one in housing Yli Yli production asukkaan kunnat in ,4 Seinäjoki 10,4 10,3 Oulu 10,3 8,4 Vaasa 8,4 Lahti 8,3 Lahti 8,3 Hämeenlinna 8,3 Hämeenlinna 8,3 Rovaniemi 7,7 Rovaniemi 7,7 Tampere 7,2 Tampere 7,2 Vantaa 7,1 Vantaa 7,1 Espoo 6,8 Espoo 6,8 Jyväskylä 6,4 Jyväskylä 6,4 Kokkola 6,2 Hyvinkää Kokkola 6,2 6 Hyvinkää 6 Kuopio 5,6 Mikkeli Kuopio 5,6 5,6 Mikkeli Salo 5,6 5,6 Lappeenranta Salo 5,3 5,6 Lappeenranta Joensuu 5,1 5,3 Joensuu Porvoo 4,8 5,1 Porvoo Kotka 4,6 4,8 Kotka Pori 4,54,6 Helsinki Pori 4 4,5 Helsinki Turku 3,6 4 Kouvola Turku 2,9 3,6 Kouvola 2,9 Koko maa Koko maa 5,7 5, Valmistuneet asunnot/1 000 asukasta Finished *ennakkotieto Valmistuneet dwellings/1,000 asunnot/1 people 000 asukasta *ennakkotieto Vuoden *advance 2009 information alueraja Vuoden Lähde: Territorial Tilastokeskus/Rakentamisen 2009 borders alueraja in 2009 suhdanteet, SeutuNet Lähde: Source: Statistics Tilastokeskus/Rakentamisen Finland/Economic trends suhdanteet, in construction SeutuNet

16 Muuttotase kunnittain 2009 Number one in migration balance in 2008 Yli asukkaan kunnat Seinäjoki Helsinki Lahti Hämeenlinna Oulu Tampere Vaasa Jyväskylä Kuopio Pori Hyvinkää Kotka Porvoo Lappeenranta Rovaniemi Vantaa Espoo Joensuu Mikkeli Turku Salo Kouvola Kokkola 0,8 0,5 0,2 1,7 1,7 1,7 2,5 2, ,9 3,9 3,6 3,5 4,5 6,6 6,3 6,2 6 7,7 7,5 9 8,9 Koko maa 2,7 Territorial borders in 2009 Source: Statistics Finland/Demographic statistics Vuoden 2010 alueraja Lähde: Tilastokeskus/Väestötilasto, SeutuNet Per mille of population Promillea väestöstä

17 Domestic migration Number one in domestic migration Cities attracting the most people in domestic migration in City Domestic migration Per mille of population -The cities of Seinäjoki and Hämeenlinna have by far the most positive domestic net migration in relation to population; Quantitatively, their net migration was close to that of Tampere in Positive net migration has continued to increase in Lahti since Positive net migration has decreased in Jyväskylä and Oulu from previous years, while Turku has significantly negative net migration -The population of Pori has increased, similarly to Lahti; in relative terms, positive domestic net migration is larger than, for example, in Vantaa, Espoo, Helsinki or Turku -Net migration is negative in eight cities. The situation in Kouvola is weak both quantitatively and relatively.

18 Most important employers The excellent central location of Seinäjoki invites companies to invest in the area and also makes the city easy to reach for employees. Employment of highly educated people has rapidly increased in the area since Our vocational schools train competent staff for all growing industries. Largest public employers: City of Seinäjoki, Seinäjoki Vocational Education Centre, VR-Group Ltd, Health Care Centre of Seinäjoki Region Finnish Postal Service Largest private employers: Atria Group Plc, Rautaruukki Plc, Etelä-Pohjanmaan Osuuskauppa, Valio Oy, Seinäjoen Käyttöauto Oy, Luoman Oy, Janita Oy, Metso Power Oy and Nammo Lapua Oy

19 milj. euroa milj. euroa Development of purchasing power in Seinäjoki in (Entrecon 2010) Purchasing power for specialty goods will grow by EUR million (40 101%) by The mean average will be EUR 437 million (71%). Purchasing power for groceries will grow by EUR million (26 47%) by Consumption would grow by EUR 198 million (37%) according to average growth prospect. Development of purchasing power for specialty goods in the market area of Seinäjoki Erikoiskaupan ostovoiman kehitys Seinäjoen markkina-alueella v Development of purchasing power for groceries in the market area of Seinäjoki Päivittäistavarakaupan ostovoiman kehitys Seinäjoen markkinaalueella v Growth rate Growth rate Hidas kasvu Slow Average Fast Keskiarvo Nopea kasvu Slow Average Keskiarvo Fast Hidas kasvu Nopea kasvu

20 Important business centre

21 6th largest market area in Finland (TNS-Gallup Oy) 360 of strong consumer area around the city Good customer flow from the surrounding province Retail volume MEUR 670, i.e., EUR 12,238 per inhabitant Important centre for car sales In 2006, the retail value of car sales was MEUR 384 Centre of events that increase sales volumes Seinäjoki attracts shoppers! Seinäjoki has established its position as the largest market area in the country right after the largest cities. Retail areas tend to form around urban centres and can cover a very large area. From a marketing perspective, business is not restricted by administrative municipal limits and people can use retail services outside their own city or municipality. The position of Seinäjoki has further strengthened since the consolidation of the municipalities of Seinäjoki, Nurmo and Ylistaro at the beginning of 2009.

22 Events increase sales volumes Annual major events attract over 200,000 people to Seinäjoki every year Provinssirock, Seinäjoki Tango Festival and the racing event bring thousands of cars and campervans into the city Tourism in Seinäjoki has also benefited from the camping area of Kalajärvi, which has been voted as the most popular camping area in Finland on several occasions Tourists coming from afar will also visit the city centre to do some shopping The Alvar Aalto administrative and cultural centre invites tourists to admire the work of the famous Finnish architect

23 Retail centres in Seinäjoki Retail centres outside the city centre are all situated close to residences and workplaces within the closely built city structure. In addition to expanding current retail centres, new ones could be formed especially in the connecting areas of the eastern bypass.

24 Sales areas of grocery shops Grocery shops in 2008 Sales area (m2) The largest grocery shops include Prisma, Citymarket Jouppi, Citymarket Pohja, Miniman Kivisaari and Miniman Jouppi In the city centre there are Anttila, K-supermarket, Lidl and S- market Other grocery shops of less than 1,000 m² are located in residential areas groceries specialty goods Retail network of grocery shops in Seinäjoki in AC Nielsen shop register. Map Logica/MML

25 Distribution of population in sales areas Inhabitants Population at the end of 2007 Population is mainly distributed to the south of retail centres Population within a sixkilometre radius from retail centres Kilometres

26 City centre There are about 2,500 residents right in the city centre For the majority of the residents of Seinäjoki, the city centre is within walking or cycling distance Good walkways in every main direction There are pedestrian streets as well as separate walkways for pedestrians and bicycles As the nearby neighbourhoods are closely inhabited, many customers get to the city centre using the walkways

27 Shopping services in the city centre There are over 300 shopping services in the city centre, covering an area of over 90,000 m2. The main shopping streets are Koulukatu, Kauppakatu and Kalevankatu. About ten years ago, the commercial hub of the city centre was located at the corner of Koulukatu and Kauppakatu. Since the Epstori shopping centre was expanded and Koulukatu renewed, the hub has moved towards Epstori. Business focuses in Seinäjoki in 2009 Source: Santasalo Ky 2009

28 Commercial volume by industry in the area (Entrecon 2010) Growth prospect: Slow growth (A) Fast growth (B) Consumption growth until 2020 For groceries per year A: 1% B: 2% For specialty goods per year A: 2% B: 4% Consumption growth in For groceries per year A: 0.5% B: 1% For specialty goods per year A: 1.5% B: 3% Hidas Fast growth kasvu Kulutusluku, Consumption euroa figure, per EUR asukas per inhabitant vuodessa per Toimiala Line of business Pt-kauppa Groceries Alko Alcohol Terveys- Health and ja beauty kauneus Muoti Fashion Tilaa Bulky vievä goods kauppa Kulttuuri- Culture and ja vapaa-aika leisure Tietotekninen IT Muu Other erikoiskauppa specialty goods Retail Vähittäiskauppa Nopea Fast growth kasvu Consumption Kulutusluku, figure, euroa EUR per per asukas inhabitant vuodessa per Toimiala Line of business Pt-kauppa Groceries Alko Alcohol Terveys- Health and ja beauty kauneus Muoti Fashion Tilaa Bulky vievä goods kauppa Kulttuuri- Culture and ja vapaa-aika leisure Tietotekninen IT Muu Other erikoiskauppa specialty goods Vähittäiskauppa Retail

29 Best sales figures in Finland The citizens of Seinäjoki and shoppers coming from the province love to sit down for a cup of coffee at CoffeeHouse, which was selected as the best in Finland in terms of customer satisfaction. Seinäjoki has proven to be an excellent location our sales figures attest to that. Industry Manager Juhamatti Aronen, Etelä- Pohjanmaan Osuuskauppa Our sales figures in Seinäjoki are on a par with the largest cities. Our sales are based on the great location at Epstori, the purchasing power of the surrounding province and the extensive network of schools that increases school book sales. Shop Manager Pekka Piispanen, Suomalainen Kirjakauppa (Finnish Bookstore)

30 Best sales figures in Finland Our Specsavers optician business has become one of the most successful and profitable businesses of the chain in Finland. We owe part of our success to the excellent location in a lively shopping centre at the heart of Seinäjoki, as well as to the central location of the city in the middle of a province full of purchasing power. Entrepreneurship and diligence are appreciated here, which is manifested as lively business in the shops of Seinäjoki. Specsavers entrepreneur Anssi Kivistö, Seinäjoki

31 Eastern bypass Important traffic-related future reform Will increase the number of potential locations and attract more customers to Seinäjoki Possible businesses include large-scale specialty shops, grocery shops and traffic services Central urban area of Seinäjoki Highway 19, eastern bypass vehicles per day

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