Suomi 100 vuotta infotilaisuus Kuusankoski talossa

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1 Suomi 100 vuotta infotilaisuus Kuusankoski talossa

2 The Tall Ships Races Baltic 2017 (30 June 8 August) Turku Kotka Halmstad Klaipeda Szczecin

3 Official Dates: Halmstad Fri 30 June - Mon 3 July Race 1 Kotka Thurs 13 - Sun 16 July Cruise-in-Company Turku Race 2 Klaipeda Thurs 20 - Sun 23 July Sat 29 July - Tues 1 August Race 3 Szczecin Sat 5 - Tues 8 August

4 The Tall Ships Races Started in 1956 to bring the last of the square riggers together as International youth event

5 The Tall Ships Races Fleet Usually vessels in race series from up to 20 countries every year

6 Kuvaa ei voi näyttää nyt. The Tall Ships Races Crew 6,000 to 8,000 people take part in race series 50%+ between 15 and 25 Experienced and novices From over 30 nationalities

7 Tall Ships Races Day minus Three to One Facilities available three days before Ships arrive by Captains Dinner Ships open to public Corporate Hospitality in the evening

8 Tall Ships Races Day Two Crew Sports Crew Parade Prize Giving Ceremony (open to public) Crew Party Ships open to public (free of charge) Corporate hospitality Lunch time and evening

9 Tall Ships Races Day Three Cultural tours for crews Ships open to public free of charge Captains Briefing Corporate Hospitality lunchtime / evening Grande Finale Fireworks

10 Tall Ships Races Day Four Ships undock Spectacular Parade of sail (public viewing) Passage to Race start

11 What does a Host Port provide for Ships? Berthing Tugs Pilots Electricity Water Showers & toilets Waste disposal Liaison System

12 What does the City provide? Local organisation team Social programme Captains Dinner Crew Party Crew Sports and Cultural Programme Accommodation for STI Race Team Offices during event Trainees In port event infrastructure and safety

13 The Tall Ships Races Sail Training International Team Event Chairman Race Director Media Manager Commercial Director Chief Vessel Inspector Assistant Race Director Race Administrator Logistics Media Assistant Up to 5 Vessel Inspectors (2 Communications Officers)

14 The Tall Ships Races: target audiences Ships attract entries Public attract visitors; engage the local community; recruit volunteers Business sector attract sponsors; drive corporate hospitality sales Trainees recruit trainees, develop partnerships Media social media; TV; radio; newspapers; magazines; websites

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24 Avainlukuja vuodelta 2014 Sail Training International (STI) has put The Tall Ships Races and Regattas firmly on the global stage as Europe s largest, free family festival. The Tall Ships Races 2014 delivered the sail training experience to 6,685 crew The Tall Ships Races 2014 in July and August saw 1,675,000 people visiting its ports. The Tall Ships Races 2014 saw 78 registered vessels visiting Harlingen, The Netherlands; Fredrikstad and Bergen in Norway and Esbjerg in Denmark. Over a thousand international film crews, radio stations, journalists and photographers covered the events on international and national TV and radio, magazines, newspapers and websites. If the events had paid for this level of media coverage in advertising it would have cost 5,681,486 in The Tall Ships Races 2014 We've generated over 67,000 new Facebook fans

25 Tall Ships Races 2017 Kotkassa markkinointisuunnitelma Tavoitteet: Tehdään tapahtumaa tunnetuksi Tuodaan kokonaisuutta ja purjehduksen maailmaa lähelle ihmisiä Herätetään halu tulla osallistumaan ja kokemaan Pyritään saamaan mahdollisimman paljon aluksia ja rakentaa kesän suurin tapahtuma Suomessa osana Suomen itsenäisyyden 100 vuotisjuhlavuotta Perinteisten medioiden lisäksi sähköistä markkinointiviestintää Vahva ohjaus www sivustolle ja sosiaaliseen mediaan (facebook, twitter, instagram ) Kohderyhmät: Nuorisopurjehtijat Alusten kapteenit ja omistajat Sponsorit ja muut yhteistyökumppanit Media Suuri yleisö sekä Suomessa että Venäjällä (Pietari) Sisältöä: kansainvälisyys merellisyys hyväntuulisuus nuorisotapahtuma suuruus

26 Tall Ships Races 2017 Kotkassa budjetti kokonaisbudjetti 1,25 miljoonaa euroa Menot: osallistumismaksut STI:lle euroa hallinto (palkat yms.) euroa maa ja liikennejaos euroa (tilat, WC:t ja suihkut, jätehuolto, vesi, sähkö, lavat, äänentoisto, järjestyksenvalvonta, kuljetukset, liikenne yms.) meri ja turvallisuusjaos euroa (väylä ja luotsausmaksut yms.) ohjelma ja vierailijajaos euroa (esiintyjäpalkkiot, juhlat, aktiviteetit, majoitukset yms.) tiedotus ja markkinointi euroa muut kulut euroa Tulot: kaupungin panostus euroa sponsorit ja muut yhteistyökumppanit euroa ravintola, myynti ja esittelypaikat

27 PORT COMMITTEE STRUCTURE CHAIRMAN OF THE PORT COMMITTEE Henry Lindelöf SECRETARY/ADMINISTRATOR Project Manager 6/2015 Ships and trainees recruit PORT COMMITTEE SUB-COMMITTEES, EACH WITH OWN CHAIRMAN HARBOUR Markku Koskinen SOCIAL Cultural Centre, Leena Ruotsalainen, PE Unit, Kaakko 135/tourism TRANSPORT AND COMMUNICATIONS Hannele Tolonen, Maritime Centre Vellamo, Cultural Centre LIAISON to be recruited, Finnish Navy, Nina Rauhala FINANCE Sirpa Kosonen, Project Manager PUBLICITY Kari Makkonen, Marketing Manager HOSPITALITY subcontractor Pilots, tugs, EMERGENCY berthing, PROCEDURES Customs, subcontractor, Kymenlaakso victualling, Rescue Centre garbage Police Department removal, parade of sail, captains manual etc. Quay facilities including water, electricity, showers, toilets Youth Council Social events (reception of crews, trainees disco, captains dinner etc), crew parade, sporting activities, sightseeing, prize-giving if appropriate, public events Buses, cars, boats, bicycles, parking, police liaison, telephones, fax, photocopiers for Race Committee and sponsors. Telephones for crews, broadband/ high speed internet connections Communication with vessels and their crews, repairs, arranging crew participation in events etc. Budget Fund-raising, local sponsorship, Pre-race publicity linking with tourism authority, media centre, media facilities, press conferences, local events, communicatio ns with general public

28 KOTKA PORT COMMITTEE 2017 Chairman, Mr Henry Lindelöf, Mayor, City of Kotka Project Manager and Marketing Manager TSR 2017 Mr Kimmo Naski, CEO Managing Director, Port of HaminaKotka Ltd Captain Markku Koskinen, Director Traffic Operations, Port of HaminaKotka Ltd Mrs Terhi Lindholm, Development Director, City of Kotka Mr Antti Karjalainen, Cultural Director, City of Kotka Mr Kari Makkonen, Chief of Information, City of Kotka Mrs Hannele Tolonen, Technical Director, City of Kotka Ms Sirpa Kosonen, CFO and Group Treasurer, City of Kotka Ms Leena Ruotsalainen, Director of Youth Section, City of Kotka Mrs Birthe Suni, Director of Tourism, Cursor Oy Mrs Ulla Köckritz, Inspector Police Department Mr Ilpo Tolonen, Chief Fire Officer Mrs Nina Rauhala, Event Co ordinator