The Baltic Guide Newspapers The Baltic Guide has been in print for 23 years. Our main goal is to reach as many tourists visiting Estonia with our Finnish, English, Russian, and Estonian publications. Content for each paper is tailored for its readers. Each paper's editor is a native speaker of the specified language. Visit our website here: www.balticguide.ee More information about us: The Baltic Guide in Finnish - A free newspaper about Estonia. - Distributed in Finland and Estonia since 1993. - 12 issues yearly. - Circulation 40,000-60,000 copies per month. - About 50 % of our newspapers are distributed directly in Finland. - Pick up your copy in Finland and Estonia in ports, hotels, restaurants, tourist information points, fairs, airports, and more. The Baltic Guide in English - A free newspaper about Estonia. - Published since 2012. - 12 issues yearly. - Circulation 15,000-20,000 copies per month. - Pick up your copy in Tallinn s ports, airport, hotels throughout Estonia, restaurants, and more. The Baltic Guide in Russian - A free newspaper about Estonia. - Published since 2011. - 2 issue per year: May and December. - Circulation: 30,000-40,000 copies per issue. - Distributed in Estonia and Russia. - Pick up your copy in Tallinn s ports, airport, hotels throughout Estonia, restaurants, and more. - Available at the Estonian Embassy in Moscow, the Estonian Consulate in St. Petersburg, on Nordica and Adria flights, Temptrans buses, Presto buses, and more. The Baltic Guide in Estonian - A free newspaper about Finland. - Published since 2005. - Quarterly. - Circulation 30,000 per issue. - About 60% of our newspapers are distributed directly in Finland. - Pick up your free copy in Estonia and Finland: at ports, hotels, restau rants, tourist information points, fairs, and more.
Estonia is the most popular travel destination for Finns. Sweden falls in second place Source: Board of Statistics Finland, 2015 Norway Sweden Finland Estonia In comparison to last year, in 2016 the number of Finnish tourists that came to Estonia grew by 6.2 % Source: Board of Statistics Finland, 2016 There are on average 20,000 Finns in Estonia every day. Source: Bank of Estonia and Board of Statistics Finland, 2015 38 % of foreign tourists to Estonia are Finnish. 62 % 38 % 53 % of EU tourists in Estonia are Finnish. Source: Bank of Estonia, 2015 53% 38% 47 % 53 %
51 % of foreign tourists to Estonia seeking overnight accommodation are Finnish Source: Board of Statistics, 2015 Throughout the year, Finns seek overnight accommodation in Estonia approximately 1.7 million times Source: Board of Statistics Finland, 2015 62 % of trips are made by residents of the capital region. 74 % of trips are made by southern Finns. In 2015, 997,092 days were spent in Estonia by Finns from January to July. In 2016, during the same time, that number was 1,053,950 days. It is an increase of about 6 % Source: Statistics Office, accommodation services used, 2016
92 % of Finnish tourists arrive in Estonia through Helsinki and Tallinn ports, 8 % arrive overnight Source: Board of Statistics Finland, 2015 The Baltic Guide in Finnish The Baltic Guide is available for free at ports in Tallinn and Helsinki, as well as at Tallinn Airport 8.4 million ferry trips between Helsinki and Tallinn are done every year (2015). This means approximately 4.2 million travellers. This means approximately 4.2 million travellers. Air travellers travelled between Estonia and Finland 231,000 times last year. The majority of travellers were Finns. In absolute terms, Finns travel return 2,480,000 times for personal trips and 262,000 times for work. Source: Finavia, Helsingin Sataman Vuosikertomus, Board of Statistics, 2015
Finnish tourist profile: 55-74 Age: 15-35 39% 23% 48% 36-54 Income: 80-120,000 / year 14 % 44 % 40-80,000 / year 42 % 40-80,000 / year Sex: Residence: 48% 52% women 200 300 km from Helsinki 300km + Helsinki and surrounding areas 5% 11% under 100 from Helsinki 34% 14% men 100 200 km from Helsinki 29%
Money spent by Finnish tourists in Estonia: Percentage of tourists 0 10 20 30 40 50 60 70 80 80 % Restaurants and cafés 43 % Hotels 23 % Drugstores 21 % Hair and beauty 20 % Spas, saunas, tanning beds, etc 10 % Opera, theatre, museums, and other cultural attractions 6 % Medical and dental services 5 % Sport and leisure activities (golf, dancing, etc) 4 % Repair and maintenance services 3 % Optometry 2 % Sewing and tailor services 6 % Other Source: Statistics bureau border survey of Finnish travel to Estonia, 2016 The average Finns spends 210 in Estonia and 150 on the ferry. Source: Board of Statistics Finland, 2016 Finnish tourists who seek overnight accommodation spend 440. Source: Board of Statistics Finland, 2016 Together, Finns spend 970 million of travel to Estonia. Source: Board of Statistics Finland, 2016
The Baltic Guide in Finnish TBG Reader's Survey: The Baltic Guide reader's survey reached 78 % of readers who answered questions about advertising ravintolat 20 Tallinnan lentoasema Business Lounge Business Lounge odotussalissa on pieni kirjasto, tietokoneita, tuoreita sanomalehtiä, televisioita ja viihtyisiä paikkoja, joissa voi lukea ja nauttia kahvia. Vierailijoille tarjoillaan virvoitusjuomia, alkoholijuomia ja välipaloja. 30 Rakkaudesta itämaiseen ruokaan Ravintola Satay tarjoaa Thaimaan ja Tiibetin herkkuja. 7 Aasia Kertamaksu matkustajilta, joilla ei ole vapaaseen pääsyyn oikeuttavaa lentolippua tai asiakaskorttia Keittiömestari Parsuram Bhandarin juuret ovat Nepalissa. Business Lounge palvelee useiden yhteistyökumppaneina Keittiömestari TEKSTI KRISTINA LUPP, KUVA ANDREI CHERTKOV olevien lentoyhtiöiden businessluokan matkustajia sekä Parsuram Bhandarin juuret ovat Nepalissa. Priority Pass-, Dragon Pass- ja Airport Angel vip-asiakasohjelman Kansainvälinen ruokakulttuuri valjäseniä ja Diners Club -kortin haltijoita. Tervetuloa Business Loungeen! T H E B A LT I C G U I D E S Y Y S K U U 2 0 1 6 taa jatkuvasti isompaa jalansijaa Tallinnan ravintolamarkkinoilla. Aasialaisia ravintoloita japanilaisista vietnamilaisiin on avattu tiheään tahtiin viime aikoina. Satay on jo saavuttanut vakiintunen aseman kovassa kilpailussa. Tiedustelut Lounasaikaan paikka täyttyy bisnesasiakkaista ja iltaisin se tarjoaa sähköposti: lounge@tll.aero illallisille rauhalliset ja viihtyisät puhelin: +372 605 8550 puitteet. Satayn ruokalistalla näkyy vaikutteita monesta aasialaisesta keittiöstä kuten thaimaalaisesta, tiibetiläisestä sekä intialaisesta. The Baltic Guide kotiin kannettuna! Tilaa netistä www.balticguide.ee Ruokalistalla valinnanvaraa on niin paljon, että valinta voi tuottaa vaikeuksia. Me aloitimme hunajakaramellisoiduilla possuribseillä, jotka olivat suussa sulavan herkullisia. Vegevaihtoehtona rapea munakoiso seesamikastikkeella oli mielenkiintoinen ja maistuva uusi tuttavuus. Varma valinta alkuruuaksi olisivat tietenkin olleet satayt, mutta tällä kertaa ne jäivät väliin. Annokset olivat isoja, joten vatsat alkoivat olla melko täynnä jo alkupalojen jälkeen. Pääruuaksi listalla olisi ollut kiinnostavia curryja ja kekseliäitä salaatteja, mutta sopivaksi testiannokseksi löytyi lopulta pad thai. Klassikkoannos kanaa, nuudeleita ja pähkinöitä 3 oli juuri sellainen kuin pitääkin. Jälkiruokana yhtä perinteinen fri2 12-vuotiaat teerattu banaani täydensi aterian. lapset Paikan sisustuksessa on onnistuttu yhdistämään modernia tyyliä kodikkaaseen ilmapiiriin. Palvelusta lisäpisteitä tulee asiantuntevista neuvoista, tarjoilijat selvästi osaavat asiansa. Kasvissyöjille on runsaasti vaihtoehtoja. Mistä löytää? Satay, Narva mnt 7, Tallinna. Karttakoodi a2 ---------------------Alkuruuat: 5,70 10 euroa Pääruuat: 6 21 euroa Jälkiruuat: 3 5,80 euroa ---------------------- IIII I IIII I I IIIII I II I II I I LASIT 1 HINNALLA 36,- euroa/vuosi (sis. alv) osta YKSITEHOT ALK. 69 MONITEHO T ALK. 139 A ANN SAAT Kampanjan säännöt Instrun myymälöissä. Tarjous voimassa 03.01.2016 asti. Juuri Sinulle sopivat silmälasit. TALLINN: Viru Keskus tel 610 1361, Ülemiste Center tel 603 4727, Stockmanni kaubamaja V korrus tel 668 0460, Kristiine kaubanduskeskus tel 665 0317, Magistrali Keskus tel 677 4190, Lasnamäe Centrum tel 600 8923, Sikupilli Keskus tel 600 6775, Haabersti 1 tel 603 4340. TARTU: Tartu Kaubamaja tel 731 4849, Eeden, Kalda tee 1c tel 740 4025, Lõunakeskus tel 730 3818. PÄRNU: Rüütli 24, tel 445 3111. HAAPSALU: Rannarootsi tee 1, Uuemõisa küla, tel 473 3899. VILJANDI: Centrum, tel 435 1163. NARVA: Tallinna mnt 19c, tel 35 66 466. RAKVERE: Vilde 14, tel 322 3830. KOHTLA-JÄRVE: Vironia Keskus, Järveküla tee 50c, tel 335 0086. RAPLA: Rappeli Keskus, Tallinna mnt 4, tel 486 4533. KURESSAARE: Kohtu 1a, tel 339 8584 www.instru.ee We offer advertisement translation that will be written for Finnish readers. Source: TBG Reader's Survey, 2014
From January - August 2016, 661,856 Finnish tourists spent the night in Estonia. This average was over five times higher than any other nationality. 1000000 800000 600000 400000 200000 0 Source: EAS, 2016 Finland 661 865 131 910 97 730 94 063 51 187 43 860 33 037 28 025 Russia Germany Latvia Sweden Lithuania UK USA 9 703 China Helsinki and Tallinn price comparisons 2015 HAIRDRESSER women s haircut and colour TALLINN HELSINKI 45-70 135-156 DENTIST TALLINN HELSINKI consultation 0-20 treatment 10-36 consultation 8-57 treatment 40-114 CAR REPAIR (includes oil and filter change, and oil check) TALLINN HELSINKI 146-163 79-214
The Baltic Guide in Finnish The Finnish Edition of The Baltic Guide is a tourist newspaper for Finnish tourists to Estonia and has been printed since 1993. The Finns know The Baltic Guide well. Our professional native Finnish speaking editors, who reside in Estonia, write the articles, adhering to high journalistic standards. The newspaper is therefore a trusted source of information. Articles cover different themes about Estonia The newspaper is published 12 times per year. The Baltic Guide covers: - Culture, entertainment, youth culture, and activities; - News and current events; - Estonian culture and nature; - Restaurants and cafés; - Accommodation; - Health and beauty; - Shopping; - Boutiques and markets; - Real estate and much more. The paper includes maps, travel information, suggestions from our editors, different products and price comparisons. The Baltic Guide s online version can be read at: www.balticguide.ee where you will also find a pdf version of the paper. (KUVA: TIETONEEN RUUDULTA TBG:N KOTISIVUISTA)
Circulation of the Finnish Edition of The Baltic Guide is 40,000-60,000 copies per month, of which about 50 % is distributed in Finland. 1200 paid subscriptions in Finland. One newspaper is read on average by 2.2 readers Source: The Baltic Guide Reader s Survey 40000 35000 30000 25000 20000 15000 10000 5000 0 The Baltic Guide 40 000 Kroonika+Nädal 36 200 National Geograp. 29 900 Circulation comparison between The Baltic Guide and Estonia s most popular publications: Source: Estonian Newspaper Association, October 2016 Eesti Ekspress Kodu&Aed Eesti Naine Kodutohter Kodukiri Tehnikamaailm Autoleht The newspaper has approximately 160 distribution points throughout Estonia, including: - Ports; - Airports; - Hotels; - Restaurant and cafés; - Shopping centres and shops; - Tourist information points, etc. The Baltic Guide is distributed in Finland at: - Ports; - Convention Centres, seminars, and special - Estonian-themed events; - For sale at R-kiosks The newspaper is free and can be found in Baltic Guide newspaper stands.