Time spent reading magazines NRS 2012

Time spent reading magazines NRS 2012

Time spent reading magazines Researched in NRS Consumer 2012 survey through an internet questionnaire A customised form: only the magazines which the respondent had said to have read during a NRS phone interview were shown on the internet questionnaire Number of completed questionnaires 9 143 All answers where magazines were read for 10 hours or more have been removed from the results of this report. The following pages present the reading minutes per magazine Reading minutes are average reading minutes The average total reading time of all magazines is 55 minutes Wording: How long do you normally read or browse a copy of the following magazines? Please include the total reading time in hours and minutes. * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

Time spent reading magazines by magazine group

Average minutes in 2012 by magazine group All magazines 55 Magazines for food and drinks 44 Magazines for hobbies General interest magazines Women's general interest magazines Women's special interest magazines Magazines for living, interior and gardening Magazines for automotive 70 66 64 62 Magazines for science and culture Magazines for children and youngsters Magazines for computers and IT Magazines for economics Magazines for professionals and Customer magazines 32 39 41 40 53 72 0 20 40 60 80 100 0 20 40 60 80 100

Average minutes in 2012 by magazine group 1/2 General interest magazines Women's general interest magazines 31 70 66 71 80 All Women Men Women's special interest magazines 28 64 69 Magazines for living, interiors and gardening 44 62 69 Magazines for automotive 25 61 0 20 40 60 80 100

Average minutes in 2012 by magazine group 2/2 Magazines for food and drinks 34 44 49 All Magazines for hobbies 53 58 Women Magazines for science and culture Magazines for children and youngsters 39 40 36 72 69 74 Men Magazines for computer and IT 34 53 Magazines for economics 41 38 43 Magazines for professionals and organizations 40 36 44 Customer magazines 32 35 26 0 20 40 60 80 100

Minutes of reading Top 10 magazines By magazine titles

TOP magazines ET-lehti, n=1090 88 ET-lehti, n=813 100 Suomen Kuvalehti, n=313 86 Su omen Kuvalehti, n=5 Viva, n=195 Kotiliesi, n=667 Kodin Kuvalehti, n=1009 Moda, n=332 Image, n=205 87 85 80 79 78 Katso, n=72 Viva, n=169 Kotiliesi, n=0 Suomen Kuvalehti, n=263 ViherPiha, n=468 Kodin Kuvalehti, n=866 89 87 87 86 93 91 Caravan, n=211 Tiede, n=383 Tekniikan Maailma, n=1006 GEO, n=105 Kippari, n=151 Valitut Palat, n=3 Erä, n=422 74 73 72 68 68 68 ViherPiha, n=603 Image, n=141 86 Suomen Luonto, n=107 66 Glorian Antiikki, n=222 Apu, n=717 Apu, n=394 Kotipuutarha, n=172 85 84 Apu, n=323 65 0 20 40 60 80 100120

General interest magazines ET-lehti 49 88 100 Seura 54 70 80 Suomen Kuvalehti 87 87 Askel* 68 79 Viva* 85 91 Alibi 55 65 Image 86 Kuriren* 58 70 Apu 65 85 Aarre 53 Valitut Palat 68 75 81 7 päivää 42 50 Katso 46 71 93 Hymy 48 42 55 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

Women s general interest magazines Kotiliesi 36 80 89 Anna 25 62 68 Kodin Kuvalehti 79 86 Kotivinkki 34 62 Eeva 74 80 Trendi* 53 Kodin Pellervo 67 78 Olivia* 54 Cosmopolitan Me Naiset 22 65 72 64 70 Gloria Elle* 51 55 32 50 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

Women s special interest magazines Moda* 78 78 Kotilääkäri* 61 67 Suuri Käsityölehti* 71 73 Kaksplus* 61 69 Meidän Perhe* 70 77 Vauva Evita* 21 66 58 Hyvä Terveys 32 67 77 Kauneus & Terveys 22 58 61 Fit* 66 73 Me Naiset Sport* 51 55 Voi hyvin 64 71 Lapsen Maailma* 31 39 40 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

Magazines for living, construction and gardening ViherPiha Glorian Antiikki* Kotipuutarha Unelmien Talo & Koti* 42 47 87 82 74 84 67 71 Glorian Koti* Deko. TM Rakennusmaailma Meidän Talo Divaani* 30 64 61 39 54 46 Koti ja Keittiö* Avotakka Meidän Mökki 32 66 62 73 62 68 55 Kodinrakentaja OMA KOTI Kullan Kallis* Plaza Koti* 50 47 53 50 36 39 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

Magazines for hobbies Matkaopas Caravan Suomen Luonto Kippari* Erä Urheilulehti Juoksija-lehti 70 75 62 67 64 61 66 63 38 62 68 39 55 63 49 Suomen Golflehti Vene Metsästys ja Kalastus Kamera-lehti Koiramme Mondo Jääkiekkolehti 54 43 53 32 58 34 51 50 58 39 50 41 25 49 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

Magazines for children and youngsters Magazines for automotive and technics Demi* 60 Tekniikan Maailma V8-Magazine* 26 68 73 Miss MIX* 51 Auto Bild Suomi 22 54 58 Aku Ankka 35 32 38 Vauhdin Maailma* Tuulilasi 22 53 55 32 GTi-Magazine* 49 Suosikki 33 29 Moottori 48 50 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

Magazines for food and drinks Magazines for science and culture Customer magazines Glorian Ruoka & Viini 58 Magazines for science and culture Maku 55 60 Tiede GEO 72 70 74 70 67 72 Viini 49 47 50 Etiketti 23 25 20 Customer magazines Yhteishyvä 34 38 27 Me-lehti 28 30 23 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

Magazines for economics and entrepreneurship Magazines for computers and IT Arvopaperi* Veronmaksajan Taloustaito Talouselämä 53 47 48 46 43 35 47 MB (Mikrobitti) Pelit MikroPC* 60 38 64 30 61 49 Tekniikka & Talous 20 33 37 Tietokone* 46 47 Suomen YrittäjäSanomat 24 24 24 Tietoviikko* 20 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

Magazines for professionals and organizations Koneviesti Käytännön Maamies Metsälehti Makasiini 26 61 44 60 54 45 Urakointi Uutiset* Tehy Rakennuslehti* 39 42 34 39 20 33 31 Maatilan Pellervo Metsälehti 46 38 43 44 43 Työ Terveys Turvallisuus Opettaja 32 33 31 30 31 27 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents