The Baltic Guide Newspapers

The Baltic Guide Newspapers The Baltic Guide has been in print for 25 years. Our main goal is to reach as many tourists visiting Estonia with our Finnish and Russian publications. Content for each paper is tailored for its readers. Each paper's editor is a native speaker of the specified language. Visit our website here: www.balticguide.ee A free newspaper about Estonia. Distributed in Finland and Estonia since 1993. 12 issues yearly. Circulation 35,00050,000 copies per month. About 50 % of our newspapers are distributed directly in Finland. Pick up your copy in Finland and Estonia in ports, hotels, restaurants, tourist information points, fairs, airports, and more. The Baltic Guide in Russian A free newspaper about Estonia. Published since 2011. 2 issue per year: May and December. Circulation: 30,00040,000 copies per issue. Distributed in Estonia and Russia. Pick up your copy in Tallinn s ports, airport, hotels throughout Estonia, restaurants, and more. Available at the Estonian Embassy in Moscow, the Estonian Consulate in St. Petersburg, Temptrans buses, Presto buses, and more.

Estonia is the most popular travel destination for Finns. Sweden falls in second place. Source: Board of Statistics Finland, 2018 Norway Sweden Finland Estonia In comparison to last year, in 2017 the number of Finnish tourists that came to Estonia grew by 4.3 %. Source: Board of Statistics Finland, 2017 There are on average 16,000 Finns in Estonia every day. Source: Bank of Estonia, 2018 35 % of foreign tourists to Estonia are Finnish. 65 % 35 % 49 % of EU tourists in Estonia are Finnish. Source: Bank of Estonia, 2017 51 % 49 %

35 % of foreign tourists to Estonia seeking overnight accommodation are Finnish. Source: Board of Statistics, 2017 Throughout the year 2017, Finns seek overnight accommodation in Estonia approximately 1.5 million times. In addition 920 000 day trips or overnight stays (on the cruise ship) are made as well. Source: Board of Statistics Finland, 2018 62 % of trips are made by residents of the capital region. 74 % of trips are made by southern Finns. Source: Tutkimus ja Analysointikeskus TAK Oy In 2017, 747,295 days were spent in Estonia by Finns from January to June. Source: Statistics Office, accommodation services used, 2017

92 % of Finnish tourists arrive in Estonia through Helsinki and Tallinn ports, 8 % arrive overnight. Source: Board of Statistics Finland, 2016 The Baltic Guide is available for free at ports in Tallinn and Helsinki, as well as at Tallinn Airport. 9.04 million ferry trips between Helsinki and Tallinn are done every year (2017). Air travellers travelled between Estonia and Finland 261,000 times last year. The majority of travellers were Finns. In absolute terms, Finns travel return 2,390,000 times for personal trips and 360,000 times for work. Source: Finavia, Helsingin Sataman Vuosikertomus, Board of Statistics, 2016 The finnish tourists spent almost 2.5 million days in Estonia during the first 6 months of 2018. 2 500 000 Source: Bank of Estonia, 2018 2 000 000 1 500 000 1 000 000 500 000 0 finnish 2 474 850 1 050 749 russians latvians japanese chinese 759 768 96 090 38 625

Finnish tourist profile: 5574 Age: 1535 39% 23% 48% 3654 Income: 80120,000 / year 14 % 44 % 4080,000 / year 42 % 4080,000 / year Sex: Residence: 48% 52% women 200 300 km from Helsinki 300km + Helsinki and surrounding areas 5% 11% under 100 from Helsinki 34% 14% men 100 200 km from Helsinki 29% Source: Board of Statistics Finland, 2016

Money spent by Finnish tourists in Estonia: Percentage of tourists 0 20 40 60 80 83 % 44 % Restaurants and cafés Hotels 22 % 22 % Spas, saunas Hair and beauty 11 % 11 % Opera, theatre, museums, and other cultural attractions Sport and leisure activities (golf, dancing, etc) 5 % 4 % 1 % 5 % Medical and dental services Repair and maintenance services Optometry Other Source: Kaupan Liitto / TAK 2018 A finnish tourist spends about 129 a day when visiting Estonia. It s more than any other tourist group. During 2017 the finnish tourists spent over 800 million euros in Estonia. It s 4 times more than the next biggest tourist group, the russians. 1 000 000 800 000 600 000 Sources: EAS and The Statistics bureau: How tourists spent their money during 20162017. Estonian Central Bank: Report of travels to Estonia. ERR news 18.10.2018 400 000 200 000 finnish russians germans latvians swedish norwegian 0

TBG Reader's Survey: The Baltic Guide reader's survey reached 78 % of readers who answered questions about advertising. Tallinnan lentoasema Business Lounge Business Lounge odotussalissa on pieni kirjasto, tietokoneita, tuoreita sanomalehtiä, televisioita ja viihtyisiä paikkoja, joissa voi lukea ja nauttia kahvia. Vierailijoille tarjoillaan virvoitusjuomia, alkoholijuomia ja välipaloja. Business Lounge palvelee useiden yhteistyökumppaneina olevien lentoyhtiöiden businessluokan matkustajia sekä Priority Pass, Dragon Pass ja Airport Angel vipasiakasohjelman jäseniä ja Diners Club kortin haltijoita. 30 Kertamaksu matkustajilta, joilla ei ole vapaaseen pääsyyn oikeuttavaa lentolippua tai asiakaskorttia 7 2 12vuotiaat lapset Tervetuloa Business Loungeen! Tiedustelut sähköposti: lounge@tll.aero puhelin: +372 605 8550 3 LASIT 1 HINNALLA osta YKSITEHOT 69 ALK. MONITEHOT 139 ALK. SAAT ANNA Kampanjan säännöt Instrun myymälöissä. Tarjous voimassa 03.01.2016 asti. Juuri Sinulle sopivat silmälasit. TALLINN: Viru Keskus tel 610 1361, Ülemiste Center tel 603 4727, Stockmanni kaubamaja V korrus tel 668 0460, Kristiine kaubanduskeskus tel 665 0317, Magistrali Keskus tel 677 4190, Lasnamäe Centrum tel 600 8923, Sikupilli Keskus tel 600 6775, Haabersti 1 tel 603 4340. TARTU: Tartu Kaubamaja tel 731 4849, Eeden, Kalda tee 1c tel 740 4025, Lõunakeskus tel 730 3818. PÄRNU: Rüütli 24, tel 445 3111. HAAPSALU: Rannarootsi tee 1, Uuemõisa küla, tel 473 3899. VILJANDI: Centrum, tel 435 1163. NARVA: Tallinna mnt 19c, tel 35 66 466. RAKVERE: Vilde 14, tel 322 3830. KOHTLAJÄRVE: Vironia Keskus, Järveküla tee 50c, tel 335 0086. RAPLA: Rappeli Keskus, Tallinna mnt 4, tel 486 4533. KURESSAARE: Kohtu 1a, tel 339 8584 www.instru.ee We offer advertisement translation that will be written for Finnish readers. Source: TBG Reader's Survey, 2014

The Finnish Edition of The Baltic Guide is a tourist newspaper for Finnish tourists to Estonia and has been printed since 1993. The Finns know The Baltic Guide well. Our professional native Finnish speaking editors, who reside in Estonia, write the articles, adhering to high journalistic standards. The newspaper is therefore a trusted source of information. Articles cover different themes about Estonia The newspaper is published 12 times per year. The Baltic Guide covers: Culture, entertainment, youth culture, and activities; News and current events; Estonian culture and nature; Restaurants and cafés; Accommodation; Health and beauty; Shopping; Boutiques and markets; Real estate and much more. The paper includes maps, travel information, suggestions from our editors, different products and price comparisons. The Baltic Guide s online version can be read at: www.balticguide.ee where you will also find a pdf version of the paper. (KUVA: TIETONEEN RUUDULTA TBG:N KOTISIVUISTA)

Circulation of the Finnish Edition of The Baltic Guide is 35,00050,000 copies per month, of which about 50 % is distributed in Finland. 1100 paid subscriptions in Finland. One newspaper is read on average by 2.2 readers. Source: The Baltic Guide Reader s Survey The newspaper has approximately 160 distribution points throughout Estonia, including: Ports; Airports; Hotels; Restaurant and cafés; Shopping centres and shops; Tourist information points, etc. The Baltic Guide is distributed in Finland at: Ports; Convention Centres, seminars, and special Estonianthemed events; For sale at Rkiosks Subscriptions (thousand) 40 The newspaper is free and can be found in Baltic Guide newspaper stands. 35 30 25 20 15 10 Circulation comparison between The Baltic Guide and Estonia s most popular publications: Source: Estonian Newspaper Association, May 2018 5 0 The Baltic Guide 40 000 Kroonika+Nädal 32 400 Eesti Ekspress 24 900 National Geograp. 13,0 13,0 Kodutohter Kodukiri 12,6 Kodu&Aed Tehnikamaailm 12,2 11,4 9,7 Autoleht Eesti Naine 9,2